Paul Trani Adobe Certified Expert GETTING YOUR ASSETS IN MOTION A LOOK AT CROSS MEDIA FOR PRINT PROFESSIONALS

Audience  Graphic Designer?  Web Designer/Developer?  Project Manager?  Other?

Adobe’s Mission: To revolutionize how the world engages with ideas and information

A Time of Change  A wide array of communications channels  Competition for attention  Industry evolution

Goals  Gain an understanding of what you need to get started with cross-media publishing  Learn about the tools required for a cross- media workflow, including: 1.Job Definition Format 2.InDesign Server 3.Adobe Creative Suite 3 Design Premium

Job Definition Format

 What is Job Definition Format? –Job Definition Format (JDF) is a job ticketing, or job intent, file format designed to bridge the communication gap and automate processes between creative professionals and print providers. “The print communication industry's most highly anticipated standard since Adobe® PostScript® and PDF” Adobe

Job Definition Format  Think of it as a smart, self-directed electronic job jacket that holds not only the job content, but also instructions to interact with other JDF-enabled devices, automatically routing the job through each workflow step — from creation to final print production — for greater automation, speed, cost efficiency, and ease of use.

Job Definition Format  Using JDF, you can describe the intent of a printed piece, as well as each process step required to achieve that intent.

Job Definition Format  JDF partners - developing JDF-enabled systems –Agfa, AlphaGraphics, Creo, Dainippon Screen, Datalogics, Digital Infrastructures, Dupont Color Proofing, EFI, Epson, Esko-Graphics, Fujifilm Electronic Imaging, Heidelberg, Hewlett-Packard, IBM Printing Systems, NexPress Solutions, Oce, Peerless, Ricoh, RIPit, Rochester Software Associations (RSA), Servador, SOFHA, Xante, Xeikon, and Xerox.  Resources: –JDF OverviewJDF Overview –JDF Solutions WhitepaperJDF Solutions Whitepaper –JDF Solutions Feature TourJDF Solutions Feature Tour –JDF Case StudiesJDF Case Studies –JDF news articles:

InDesign Server

What is InDesign Server?  Adobe® InDesign® CS3 Server is a robust, fexible, and scalable server-based layout and composition engine that automates professional design. “Create engaging content that still looks as if it were laid out by a skilled designer.” Chris Kitchner Product Marketing Manager, Adobe

Support  Offers the ability to automate and integrate InDesign features with other business applications  InDesign Server is sold mainly by the developer partners who build the complete automated publishing solutions  Customers with the appropriate technical skills who want to buy and develop their own solutions can also do so. Supports all the core functionality of Adobe InDesign CS3 software

 Solutions powered by InDesign Server –Brochure, collateral and catalogue creation –Personalized marketing –Self service ad creation –Editorial workfow automation –Other solutions What you could do with InDesign Server

InDesign Server  Allows publishers to go beyond manual processes and create new content and revenue streams.  Easy to integrate with standard development environments, it provides a robust, flexible, and scalable engine for professional page composition.  Resources: – –OnDemand: Automated Professional Design with InDesign Server Automated Professional Design with InDesign Server –BrandDoozie:

Adobe CS3 Line-Up

Additional Features and Services in Adobe Creative Suite 3 Adobe InDesign CS3 Adobe Acrobat 8 Professional Adobe Illustrator CS3 Adobe Photoshop CS3 Extended Adobe Photoshop CS3 Adobe Flash CS3 Professional Adobe Dreamweaver CS3 Adobe Fireworks CS3 Adobe Contribute CS3 Adobe After Effects CS3 Adobe Premiere Pro CS3 Adobe OnLocation CS3 Adobe Encore CS3 Adobe Soundbooth CCS3 Adobe Ultra CS3* Adobe Bridge CS3 Adobe Version Cue CS3 Adobe Device Central CS3 Adobe Acrobat Connect* Adobe Dynamic Link CS3 Line-Up WEB STANDARD WEB * Windows Only CS3 Product Selector DESIGN PREMIUM DESIGN STANDARD PRODUCTIO N PREMIUM WEB PREMIUM MASTER COLLECTION

Adobe Creative Suite Design Premium Print Web Video Mobile

Top New Features of Adobe Photoshop CS3 Extended  Creative flexibility –Non-destructive transparency, creative effects, and gradient feathers –Multi-file Place, Quick Apply, faster frame fitting –Table and cell styles –Robust long-document support –Placed InDesign files  Maximize your time –Advanced Find/Change on text and objects –Intuitive and customizable workspace –Automation through scripting  Cross-media support –Enable multiformat publishing, including print-to- web workflows using XHTML export –Rule-based layouts from XML OnDemand Seminar: Adobe InDesign CS3 - For Print Professionals

 Maximize your time –Photoshop and Fireworks integration  Ensure code integrity –Browser Compatibility Check –CSS Advisor website  Build dynamic user interfaces –Spry framework for Ajax, Spry data, Spry widgets, Spry effects –CSS layouts –CSS management  Deploy to mobile devices –Adobe Device Central CS3 Top New Features of Adobe Dreamweaver CS3 OnDemand Seminar: Dreamweaver Basics for Designers Dreamweaver Basics for Designers Using Photoshop CS3 and Dreamweaver CS3 to Design Websites

Top New Features of Adobe Photoshop CS3 Extended  Creative flexibility –Nondestructive editing with Smart Filters –automatically align images based on similar content –Quick Selection tool –Refine Edge feature –Improved color correction  Comprehensive toolset –Enhanced animation palette –Enhance video with Movie Paint –3D compositing and texture editing –Expanded 32-bit HDR support  Maximize your time –Camera Raw –Adobe Bridge OnDemand Seminar: Adobe Photoshop CS3 - For Print Professionals

 Innovate –Interactive Crop Area tool with film/video presets –Live Color –Drawing enhancements  Maximize efficiency –Faster performance –Film and video document startup profiles –Richer Control panel –Time-saving integration between Flash and Illustrator  Increase your creative control –Import native Illustrator files, and control with precision –See high-fidelity results when moving objects and attributes between Illustrator and Flash Top New Features of Adobe Illustrator CS3 OnDemand Seminar: Adobe Illustrator CS3 - For Print Professionals

 Creation –Common Adobe Creative Suite 3 user interface –Powerful drawing tools and Shape Primatives –Native Photoshop and Illustrator import  Interactivity –ActionScript 3.0 with advanced debugger  Animation –Copy/Paste Motion –Convert animation to ActionScript 3.0  Video –Sophisticated video encoding –Customizing components  Deploy to mobile devices –Adobe Device Central CS3 Top New Features of Flash CS3 Professional OnDemand Seminar: Flash Basics for Designers Flash 101 – Part 3 with Advanced Tips/Tricks

Demo | Aquo

Resources

 InDesign –A Designer's Guide to Adobe InDesign and XML: Harness the Power of XML to Automate your Print and Web Workflows by James J. Maivald and Cathy PalmerJames J. MaivaldCathy Palmer  OnDemand Seminars  Learn the basics about developing mobile content with Adobe Creative Suite 3 Learn the basics about developing mobile content with Adobe Creative Suite 3  Introducing Creative Suite 3 Introducing Creative Suite 3  Web2Print and Variable Data Solutions For Printers, Powered By InDesign Server Web2Print and Variable Data Solutions For Printers, Powered By InDesign Server  Self service ad creation solutions for Newspapers, Powered by InDesign Server Self service ad creation solutions for Newspapers, Powered by InDesign Server  Tap into New Ad Revenue Streams and Workflow Efficiencies while Reducing Costs Tap into New Ad Revenue Streams and Workflow Efficiencies while Reducing Costs  Automate Professional Design with InDesign Server Automate Professional Design with InDesign Server  Publishing Workflows with Adobe InDesign, InCopy & Version Cue - For Print Professionals - For Print Professionals Publishing Workflows with Adobe InDesign, InCopy & Version Cue - For Print Professionals - For Print Professionals  Adobe InDesign CS3 In Depth - For Creative Professionals Adobe InDesign CS3 In Depth - For Creative Professionals  Adobe Photoshop, Illustrator, and Flash CS3 Professional Integration - For Creative Professionals Adobe Photoshop, Illustrator, and Flash CS3 Professional Integration - For Creative Professionals  What's New in Creative Suite 3 Design Premium - For Creative Professionals What's New in Creative Suite 3 Design Premium - For Creative Professionals  Adobe Photoshop CS3 - For Print Professionals Adobe Photoshop CS3 - For Print Professionals  Adobe Acrobat 8 Professional - For Print Professionals Adobe Acrobat 8 Professional - For Print Professionals