Chapter 9 EMERGING TRENDS AND TECHNOLOGIES

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Presentation transcript:

Chapter 9 EMERGING TRENDS AND TECHNOLOGIES Business, People, and Technology Tomorrow

OPENING CASE STUDY The Future: Technology Out, Pringles In Technology tomorrow will be very different than today’s Today, some people are even using a Pringles can as an antenna to break into wireless networks

OPENING CASE STUDY In London’s financial district, over two-thirds of the wireless networks could be broken into by using a Pringles can Pringles cans are somewhat far-fetched CAVEs, biometrics, and biochips are just around the corner

INTRODUCTION Technological changes will be unbelievable You need to focus on how they will change your personal and business life Don’t get caught up in only the technology itself

INTRODUCTION

THE CHANGING INTERNET The Internet is the most visible and explosive The future… Free Internet phone calls Push, not pull and personalization Renting software from ASPs Information supplier convergence

Free Internet Phone Calls Not quite here yet, but on the horizon Use your ISP connection and computer to make phone calls Will increase mobility Will also increase dependency on technology

Free Internet Phone Calls

Push, Not Pull Technologies and Personalization We live in a “pull” environment That is, you visit Web sites and request information, products, and services The future is a “push” environment Push technology – environment in which businesses come to you with information, services, and product offerings based on your profile

Push, Not Pull Technologies and Personalization This isn’t spam or mass e-mail Businesses will know so much about you that they can tailor and customize offerings Consider a GPS cell phone and a movie rental store that monitors where you are A system will determine if there any movies you like but haven’t seen The system will call you on your cell phone

Push, Not Pull Technologies and Personalization It will do so because of a personal data warehouse

Renting Software from ASPs Businesses already do this You may soon rent personal productivity software Maybe $.25 per session You can use your PDA to build elaborate graphs You won’t need a full-blown computer

Renting Software from ASPs

Renting Software from ASPs Privacy and reliability will be important Privacy – it’s easier to obtain your information from a Web server than from your computer Reliability – what happens if the ASP Web site goes down?

Information Supplier Convergence You have many information suppliers Newspaper Magazines ISP Personal Web portal These may converge, through mergers and acquisitions

Information Supplier Convergence Once merged, you may have one business that provides everything Phone Internet access Cable TV News service That company will be able to better filter information for you