The Art of Territorial Development
Global competition Rapid technology change Political power shifts
Community service development Urban redesign and planning Economic development Strategic market planning
TO CREATE A QUALITY ENVIRONMENT FOR 2 TARGET MARKETS: CURRENT CITIZENTS (1), EXTERNAL CITIZENS (2)
ENHANCING THE DESIGN QUALITIES OF A PLACE: ARCHITECTURE, OPEN SPACES, LAND USE, STREET LAYOUT, PEDESTRIAN AREAS, CLEANLINES, ENVIRONMENTAL QUALITY London Docklands, Pompidou Centre, La Grand Arche in La Defence.
HOW TO IMPROVE ECONOMIC DEVELOPMENT SERVICES? HOW TO ENHANCE PLACE’S COMPETITIVENESS? FIRST SWOT ANALYSIS THEN PROJECTS…
3 WAYS TO ORGANISE ECONOMIC DEVELOPMENT ACTIVITIES: (1) IN-HOUSE MODEL UNDER PUBLIC CONTROL (2) MIXED MODEL RESPONSIBILITY SHARED BETWEEN PRIVATE AND PUBLIC SECTOR (3) OUTSOURCING MODEL SPECIFIC CONSULTING COMPANY OR AN AGENCY
FIRST GENERATION: ATTRACTING MANUFACTURING INDUSTRIES LOW OPERATING COSTS, CHEAP LABOUR AND LAND, GOVERNMENT INCENTIVES
OBJECTIVES: MANUFACTURING AND SERVICE JOBS IN TARGET INDUSTRIES; IMPROVING PHYSICAL INFRASTRUCTURE Methods: Attracting investments Retension and expansion of existing firms Improving vocational training Public / partnerships Local attitudes (underlying marketing rationale): Competitive operating costs Suitability of community fro target industries Good quality of life
How to develop a competitive position on the market place? Places are seeking to define themselves as distinctive places with specific advantages for target industries. Promotion development of local entrepreneurship and investment Stimulate local clusters Attracting selected investors More intense public-private partnership Developing technology resources Improving education
Conducting the place audit Setting the vision and objectives Formulating the strategy Developing the action plan Implementing and controlling the market plan
Establishing the place’s attraction factors Identifying the place’s main competitors Identifying the major trends and developments Analysing the place’s strengths and weeknesses Identifying the place’s opportunities and threats
What advantages do we possess that suggest that we can succeed with that strategy? Do we have the resources required for a successful implementation of that strategy?
An action plan should list each action and next to it four additional components: (1) WHO IS RESPONSIBLE (2) HOW THE ACTION IS TO BE IMPLEMENTED (3) HOW MUCH THE ACTION WILL COST (4) THE EXPECTED COMPLETION DATE
HOW TO IMPROVE LIVABILITY, INVESTIBILITY AND VISITABILITY
Place as character – aesthetic urban design Infrastructure improvement Basic service provider: protection of people and property, social security and education Attractions People
Sound design that enhances its attractiveness
Providing basic infrastructure compatible with natural environment
Services that meet business and public needs
Places as entertainment and recreation
The key principles in attracting businesses How businesses select locations The race for high – tech industries Attracting service industries Attracting shopping malls, retailers and wholesalers Retaining and expanding existing businesses Promoting small businesses and fostering new business start-ups