The Moodie Report May 2014

2 Methodology and Sample  Online survey carried out with travellers at airports around the world  In total, 1´014 interviews were completed.  The respondents were asked to answer questions about airports services, such as Wi-Fi and car parking usage, food & beverages consumption, and feeling of sense of place.  The data collection was conducted in March and April 2014

3 Part A. Report of Wi-Fi Usage

4 Part A. Report of Wi-Fi Usage 1. Frequency of Wi-Fi Usage in Airports

5 Frequency of Wi-Fi Usage How often do you use the Internet in airports when you take a trip?

6 Frequency of Wi-Fi Usage by Gender

7 Frequency of Wi-Fi Usage by Age

8 Frequency of Wi-Fi Usage by Type of Travellers Occasional travelers use less often Wi-Fi at the Airports than frequent travelers

9 Frequency of Wi-Fi Usage by Class Business/First class travelers use more often Wi-Fi at the Airports than Economy class travelers

10 Frequency of Wi-Fi Usage by Browsing Internet Activity People who prefer browsing Internet when waiting at the Airport use more Internet than the others.

11 Part A. Report of Wi-Fi Usage 2. Types of Technologies carried when travelling

12 Which of the following technologies do you carry with you when you travel ? Types of Technologies

13 Types of Technologies by Age

14 Types of Technologies by Type of Travelers FrequentOccasional

15 Types of Technologies by Class Business/FirstEconomy

16 Part A. Report of Wi-Fi Usage 3. Purpose of Internet Usage

17 What do you use the Internet for at the airport ? Purpose of Internet Usage

18 Purpose of Internet Usage by Gender

19 Purpose of Internet Usage by Age

20 Purpose of Internet Usage by Type of Travelers FrequentOccasional

21 Purpose of Internet Usage by Class BusinessEconomy

22 Purpose of Internet Usage by Frequency of Usage Those who use Wi-Fi at Airports….

23 Part A. Report of Wi-Fi Usage 4. Importance of Wi-Fi aspects

24 Importance of Wi-Fi How important to you is each of the following items in term of Wi-Fi Usage, using a scale from 1 (=not important at all) to 5 (=very important) Average

25 Importance of Wi-Fi by Gender Availability of free Wi-FiHigh speed connectionSecured connection Average Average

26 Importance of Wi-Fi by Age Availability of free Wi-FiHigh speed connectionSecured connection

27 Importance of Wi-Fi by Usage Frequency Availability of free Wi-FiHigh speed connectionSecured connection

28 Part A. Report of Wi-Fi Usage 5. Free Wi-Fi Usage Duration

29 Free Wi-Fi Usage Duration If the Internet connection is a paid service, for what length of time should the usage be free ?

30 Free Wi-Fi Usage Duration by Gender

31 Free Wi-Fi Usage Duration by Type of Travelers

32 Part A. Report of Wi-Fi Usage 5. Willingness to pay for Internet connection per hour

33 Willingness to pay for Internet How much are you willing to pay for Internet connection per hour (in USD) ?

34 Willingness to pay for Internet by Gender

35 Willingness to pay for Internet by Age Older people are willing to pay more for Internet connect compared to younger travelers

36 Willingness to pay for Internet by Type of Travelers

37 Part A. Report of Wi-Fi Usage 7. Minimum Speed of Internet Connection

38 Minimum Speed of Internet Connection What should be the minimum speed of Internet connection? Enough to …

39 Minimum Speed of Internet Connection by Gender Enough to…

40 Minimum Speed of Internet Connection by Age Enough to… Younger people use more Internet to load social media and stream audio/visual than older travelers, but use less Internet connection to check s.

41 Part A. Report of Wi-Fi Usage 8. Extent to which travelers are willing to get free Wi-Fi access

42 Means to get free Wi-Fi access Do you agree or not with each of the following items? (On a scale from 1 = Fully disagree to 5 = Fully agree) Average

43 Means to get free Wi-Fi access by Age Watch AdvertisementGet free limited access Complete a questionnaireDownload application

44 Means to get free Wi-Fi access by Class Watch AdvertisementGet free limited access Complete a questionnaireDownload application

45 Part A. Report of Wi-Fi Usage 9. Preferred Strategies to get Free Wi-Fi

46 Preferred strategies Which one of the strategies listed below would you prefer the most ?

47 Preferred strategies by Gender Enough to…

48 Preferred strategies by Age Younger people preferre watching advertising in opposite to older travelers that prefer to get limited free Wi-Fi and pay for full service.

49 Part A. Report of Wi-Fi Usage 10. Willingness to give personal information

50 Personal Information Are you willing to be asked for personal information in exchange to free Wi-Fi? And What kind of personal information are you willing to share?

51 Personal Information by Gender

52 Part A. Report of Wi-Fi Usage 10. Recognition of device when Returning at the Airport

53 Recognition of device Would you expect your device to be recognized upon your return to the airport?

54 Recognition of device by Gender Men expect more that their devices are recognized when returning at the Airport Than women

55 Recognition of device by Type of Travelers Frequent travelers expect more that their devices are recognized when returning at the Airport Than Occasional ones. FrequentOccasional

56 Recognition of device by Class Business travelers expect more that their devices are recognized when returning at the Airport Than Economy ones. Business/FirstEconomy

57 Part B. Report on Sample Structure and Demographics

58 Sample Structure GENDER 74% 26%

59 Purpose of the Trip Among the number of trips you do per year, how many are leisure trips and how many are business trips?

60 Type of Airline What kind of Airline do you usually travel with?

61 Type of Airline by Type of Travelers Type of Airline Frequent travelers prefer Regular Airlines and sometimes travel in business/first class. Occasional travelers take both regular and low cost.