KMOV.com and MU Convergence J.J. Bailey & Steve Weinman

Project Goals Statement We are striving to develop a more effective content agenda, updating schedule and distribution plan for the MU Convergence Program’s coverage of Missouri Tigers athletics for KMOV.com

Goals New landing page design Content structure plan Statistics, rosters, schedules Distribution plan Audience research

Revised Landing Page IFrame landing page mocked up, featuring: –New Tiger-centric color scheme –Central focus on video features –Prominent display of photo galleries –Blog section

Revised Landing Page New KMOV Tigers page features: –New “Top Story” Missouri blog –Secondary blog for opinion pieces, general information work –Mosaic presentation of slideshow photos

Content Structure Plan New content schedule/updating plan: –Friday: advance –Saturday: gameday coverage, including photos and live blogging –Sunday: wrap –Monday/Tuesday: media day unorthodoxy and newsroom meeting for story pitches and recap.

Editing and Access Editing –Plan to use 4806 students in dual role as managers of 4804 students as well as producers of advanced reporting content –4806 students act as facilitators of weekly pitch meeting as well as choosing the stories to run with for the next week

Editing and Access Access –Students will have back-end access to blogs in order to get text pieces and breaking up news posted in as timely a fashion as possible –Videos and photos will still be posted by Bryce and weekend producer Jacob Kuerth

Roster, Schedule, Statistics Approval received from MU Athletic Dept. to glean information Roster, schedule statistical databases established in Microsoft Excel Roster: no updating needed Schedule: only game times and scores

Roster, Schedule, Statistics Statistics: game log template –Formulas inserted into Excel to aggregate season-long totals after each game –Students will need to input each player’s statistics after each game –Expected time consumption of minutes weekly for one student, to be rotated if necessary

Distribution Research In addition to posting content on KMOV.com, initially offered IFrame to newspaper sites around Missouri Telephone surveys with publishers and web managers yielded more than 20 interested papers –Several papers have their sites controlled by larger media companies that must give green light

Distribution Research GateHouse Media –Two conference calls completed, third rescheduled –Interested in KMOV content, but would prefer to design IFrame on its own or use RSS feed instead of frame –Message: the simpler, the better

Audience Research KMOV.com audience –Survey placed on Tigers page and main sports page –Only 10 total responses despite more than 6,000 page views to Tigers page alone this semester –Passive audience Few comments on student work dating back to fall Ten that did respond unanimous in no forums interest

Audience Research Prospective audiences at other papers –GateHouse refuses to allow us to place suvey link on other sites –No response from several other interested papers regarding survey –Publisher interest seems to demonstrate audience interest in our work, but we aren’t able to learn much beyond that

Conclusions Revised landing page to feature breaking stories more prominently Greater access for students will allow more timely posting Friday-Sunday emphasis plan will make coverage more consistent Use of hierarchy will reduce proofreading concerns, help guide reporters Statistics page will be maintainable by students, expected to help site traffic

Conclusions Passive audience eliminates need for forums, implementation of social networking tools at this point Though no distribution agreements have been reached, we have established relationships with more than 20 publishers and one major media distribution company