EMEA Media Center The Work In Progress Deck

Agenda 10/11/12 Worksession planning  Intro’s and Michael’s role  Media Center Updates  Review overall Objective and Purpose (Again)  Overall Goals and Plan  Validate and Refine Scope  Vendor Select (w/ Procurement)  Greenlight  Detailed Agenda Review & Action Plan for Prep  Have we covered all off the topics  Review Attendees  What issues do the key stakeholders have (address up front)  Detailed Agenda walk through and refinement  Executive updates / Steering committee Stakeholders  Next Planning Meetings / Milestones / Planning Team (Ryan?)

Planning Agendas  Friday 12/14  What needs to be done now  Agenda Spreadsheet Review  RFP Review  Tuesday 12/18  RFP Process Review  Getting Initial Responses  Logistics  Agenda Spreadsheet & Tasks Assignment  Stakeholder updates  Wednesday 12/19  Tasks  Logistics review  Friday 12/21  Review round 1 of questions  Thursday 1/3 (special)  Monday 1/7  Agenda Sections Review with UK  Breaks OK?  Rules?  Questions Review, Skepticism / And  Step by  Concern for preparing  Adam (Out)  Andy (Workflow-guy)  Thursday 1/10 (2 hr - VC)  Friday 1/11 (New)

The Media Center Overall Story  Over the last 10 years, we have grown organically effectively  And individual territories have been cleaver and innovative as technology and our business has evolved  This has led us to our current circumstances in which our skill and timing provides us a great opportunity to in-source content processing and save the company money, leverage our capabilities and provide SPT more control of our own destiny  To take advantage of this opportunity, we have developed a well thought out RFP that specifies the digital media infrastructure required to achieve that goal  However, we see that a solution such as this tends to open new automation doors and workflow opportunities across the business  Experience suggests that you can save money by planning for these opportunities upfront  So the question is… what are the opportunities?  And… what are the implications of those opportunities to our vendor selection, scope, schedule and budget of the project we want to Greenlight  Which brings us here today - bringing an incredible amount of Sony Pictures skill, talent and experience to refine that scope and prepare ourselves for the journey ahead

 Logistics being managed through Chris Roudette  Run it through

Media Center 1/14/12 Workshop Objectives  Organized Workshop  Communicate the project planning team and roles and sure that we have a plan for success  Generate understanding and buy-in for entire team on program  Shared understanding and clarity on overall project goals  Understand the RFP Process thus far  What numbers are we working with  Recognize territory work and how it will fold in  Identify how we can leverage our SPE strengths  What does launch look like?  Clarify Program Scope  Refine workflows and integration requirements between MC and business systems to allow IT and integrator(s) to fully scope projects  Clarity on Asset / Data migration  Refinement of systems and infrastructure landscape (what homework needs to be done)  What is the scope of Transition Planning / Operations  Identify ways to simplify the problem  Determine safe short term quick wins  Determine what central repositories we want to use  Clarify what the next steps will be  Scope and planning validation process  Vendor down select process  Initial project activity  GL Process

Participant Questions (Core team guesses)  What is holding it up?  When will it start?  How much will it cost?  How will it affect my job?

Media Center Planning Notes  Jan 14 th Confirmed  Have been working on Buy-in 12/11  Andy is visiting this week 12/11  Budget  Have overall cost and dollars in the budget  IT Submitted budget numbers  Short term  Expanding facilities to provide interim solution  Media Center Conductor being installed (Show at off-site)  Workship Notes  Kick-off day (Bring Executives - Show them the vision)  Questions  How this will work  What the costs are??

Agenda Review Questions  Do we have the correct Agenda points?  Deb Branches Workflows – how are they to be used?  How do we make this more real? Touch and feel?  What work we have done so far…  What work territories have done so far….  How does the project team raise objections?

Planning Meeting Tasks  Week of Jan 17 th  It’s happening  note out to everyone and book travel  Introduce team  Review Roles with Mark  Set-up one more meeting for this week with UK team  Decide who is prepping - List of presentation and activities assigned  Logistics - room booked (unless it is happened)  Determine the print outs needed and get the printing going  Validate Agenda Coverage  How do we come up with a realistic plan, short medium and long term plan  Review Design Principles with the team (Exercise)  Assignment of Tasks  Support Organization (Mike and Ryan) - Building it so it can be run (Support organization functional specs)  Make sure that we can understand the phasing  Stakeholder list  Understanding  All of the pieces that add value  What is the core  Opportunities to provide more benefits

Draft Attendees – Media Center Workshop  Digital Media Technologies  Spencer Stevens (EVP SPTech - Executive Sponsor)  Ryan Kido (Digital Media Solution Architect)  Glen Marzan (Digital Media Solution Architect & PMO)  Information Technology  Zorina Ohania (DCIO SPT – Executive Sponsor)  Eric Iverson (IT Lead – VP Networks IT - PMO)  Mark Allsop (RCIO EMEA)  Arif Shaik (IT Solutions Architect – Integrations)  Ian Rushforth (Digital Media Integration)  Kelly Bevan (Harris Functional Lead)  Paul Ashurst (Networks and Infrastructure Lead)  WPF / AMMO / GPMS (Metadata)  JR Yasgur (Title Set-up and Metadata workflows)  Consultant Support  Michael Pusateri (PMO)  SPT Networks - LA  Bob Billeci (Executive Sponsor)  Mark Gleeson (Tech Ops Lead & VP EMEA Tech Ops – PMO)  SPT Digital Networks - LA  Mark Jocson (Digital Networks)  SPT Networks - London  Chris Roudette (Tech Op UK – Head of Support Organization & Transition Lead)  Adam Moore (Tech Ops Engineering co-lead & Operations)  Andy Bolding (Tech Ops Engineering co-lead & Operations)  Jess Speechley (Tech Ops Engineering)  SPT Networks - Budapest  Eva Kis-Bocz (Mark)  Denes Talosi (Mark)  Viktor Talacs (Mark)  SPT Networks - Madrid  Jose Manuel Iriarte (Tech Ops Lead Iberia)  Eva Cortés (Broadcast Systems Iberia)

Governance Thoughts  Sr. Update Meetings/Update/Stakeholders  Drew  Bob  Andy  Andujar  Zorina  Steering Committee  Kate  Lyle  Bob  M. Rogers  Andujar  Zorina  Gleeson  Sukhi  Allsop  Iverson  Roudette  Spencer  Working team (WIP)  Glen  Gleeson  Roudette  Allsop  Iverson 12

Next Step  Introduce Michael and Role  Send list of current attendees  Invite UK team  Eric to Update IT Uk team  Mark to update UK Tech ops  Need to figure out our roles… (and Ryan’s role)  Send out “pain points” and “questions” to group  Share planning work with the UK and bring them in the process  What is the approach to capture the data flow and what they are doing (Jan, Monday – Thursday)  Confirm the 14 th

Appendix

Origianl High Level Agenda (See Detail)  December 3 rd Week  RFP Review  2hrs - RFP and Project Objective & Goals Overview  2-3hrs – Sony & TSL Response Review  Workflow Reviews  4hrs - Acquired Program Set-up (As is / to be – capture specific data requirement)  2hrs - Produced Product Set-up (by territory)  3hrs - Program Version Creation (by territory)  3hrs- Commercial Set-up thorough asset delivery  2hrs- Secondary event set-up  3hrs- Traffic Workflows – two way communication. Playlist Preview?  Systems Architecture  2hrs – Applications, Systems, and Infrastructure Architecture Overview and Discussion  1hr - Downstream Implications and Needs  2hrs - Content Identifiers (internal and external IDs)  Project Planning  2-3hrs - Phased Implementation Opportunities and Roadmapping  1hr - Cost assumptions and cost reduction brainstorm  1hr – INTERNAL ONLY – Budget overview  1hr - Any pilot opportunities  1hr - Recap  January (TBD)  Harris 1 day  Sony PSE 2 days  TLS 2days

 How does the WPF affect the media center  Mark to send out list of questions to everyone  Mark is printing Charts  Eric to Send “Presentation” template  Automatic Upload to CineShare  Will Broadcast Master Stay the same  Addressing Skepticism  Adressing issues in the session

 What needs to get done  What is the agenda for Monday?