JUNE RAMS 2 JUNE 2015

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2 STRUCTURE OF PRESENTATION Features of the Survey  Focus on Radio Listening in Gauteng  Highlights of this release  National Listening Trends 

FEATURES OF THE SURVEY

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 4 Combined rolling wave of two Large Urban fieldwork periods:- Wave : Mid-October – mid-December Added to the latest available 6 month Small Urban/Rural wave JUNE RELEASE Producing a large sample of for this release and Wave : Mid-January – end-March

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 5 Brings in Jul-Dec 2014 fieldwork Merged with the latest two large urban RAMS waves This same small urban/rural sample will be carried until November this year New Small Urban/Rural Data First update for 2015

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 6 Key News Events Oscar Pistorius sentence and appeal  Load-shedding countrywide  Charlie Hebdo attack in Paris  Disruption at State of Nation Address  Cape Town fires  Statue vandalism across SA  Attacks on foreign nationals  Postal Service, Platinum miners and Bus Service strikes  Rural-Limpopo: Political unrest and protest action 

Key Sports Events SOCCER : Africa Cup of Nations UEFA Champions League Barclays Premier League FA Cup PSL TENNIS : Australian Open Davis Cup RUGBY : SupeRugby Six Nations November Internationals GOLF : South African Open PGA Tour CRICKET: ICC World Cup CYCLING : Momentum 94.7 Cycle Challenge

NATIONAL LISTENING TRENDS

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 9 Time Spent Listening To Radio - 5 mins hrs

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 10 Time spent listening – by Community Per Day - 11 mins

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 11 TIME SPENT LISTENING

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Incidence of Radio Listening % KZN, LP ECNWEC Rural KZN, LP WC, KZN, LPRural WC, KZN, MP, LP

Copyright ©2013 The Nielsen Company. Confidential and proprietary day Diary with 15 minute intervals STAT

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 14 RADIO LISTENING BY ¼ HOUR AVE - MON-FRI

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 15 RADIO LISTENING BY ¼ HOUR AVE - SATURDAY

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 16 RADIO LISTENING BY ¼ HOUR AVE - SUNDAY

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 17 Place of Listening Question

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 18 Places Listened Yesterday (Based on Yesterday Listeners) %

Copyright ©2013 The Nielsen Company. Confidential and proprietary Commercial / Public Broadcast Stations 40 Commercial / Public Broadcast Stations 239 Community Stations 279 Stations in Total Both Commercial and Community Stations carried on Diary 21 additional stations for 2015

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 20 NUMBER OF STATIONS IN AVERAGE WEEK

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 21 % Radio Listening – Past 7 Days

Copyright ©2013 The Nielsen Company. Confidential and proprietary Gender Profile (Mon-Fri Listeners) ’000s %

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000s Age Profile (Mon-Fri Listeners) %

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000s % Population Group Profile (Mon-Fri Listeners)

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 25 And is emphasised on every individual day page of the Diary  Is prompted in the Definition of Listening  LISTENING VIA ANY PLATFORM Please remember to include all your listening via a radio, a computer, a cellphone, the television or satellite here

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 26 Radio Listening via Another Device Source: AMPS 4.3 % 40.0 % 0.1 % 48% have smartphones 89% own a cellphone 38% have accessed DStv channels in 7 Days 39% have accessed the Internet in 7 Days

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 27 SOCIAL MEDIA 32% 10% 32% adults actively engage with media because of a comment on social media Radio Listeners on Cellphones Source: AMPS

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 28 Media Consumption Ave. Hours per day Source: RAMS/TAMS/AMPS Music on devices 1h11 Radio 3h16 TV 2h59

STATION TRENDS

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 30 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Whites

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 31 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 32 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Loyalty Factor M - F 7 Days %

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 33 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 34 % 7 DAYS AVE. MON-FRI % ’000 (Radio Algoa) May-14 Dec-14 Feb-15 Jun-15 C/LT WC

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 35 % 7 DAYS AVE. MON-FRI % ’000 (The Border Drive) May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 36 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 37 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural LP Rural LP Females

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 38 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 39 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural Blacks

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 40 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 41 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 42 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 43 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural LP Jhb Rural

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 44 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 45 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 46 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 47 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 48 AVE. MON-FRI % ’000 % 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15 MP

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 49 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 50 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 GP, NW Rural KZN, LP

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 51 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 L. UrbanMetros

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 52 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural LP Females 15-34

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS AVE. MON-FRI % % ’000 May-14 Dec-14 Feb-15 Jun-15 Urban Females 35+

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 54 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 55 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 56 % 7 DAYS AVE. MON-FRI % * Large Urban data only ’000 * * May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 57 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 FS

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 58 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 59 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 60 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 61 % 7 DAYS AVE. MON-FRI % ’000 * Large Urban data only * * May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 62 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 LP LP Males 15-34

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 63 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 64 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural EC, KZN Vaal MP Rural KZN

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 65 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural EC Reef EC Reef KZN

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 66 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Females

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 67 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 68 % 7 DAYS AVE. MON-FRI % Total Community ’000 May-14 Dec-14 Feb-15 Jun-15 VaalST/V NC, FS MP

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 69 % Exclusive 7 Day Stations - National Top 10

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 70 Respondents are asked to record their Favourite radio station Second most favourite station Third most favourite station Favourite Station Questions

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 71 % Favourite Radio Station - National Top

NOTE: THE FOLLOWING CHARTS HAVE BEEN REBASED ON THE DIARY KEEPERS IN GAUTENG. GAUTENG

Copyright ©2013 The Nielsen Company. Confidential and proprietary Stations per week Daily Listening time: 3h12 Radio in Gauteng

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Incidence of Radio Listening in Gauteng %

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 75 TIME SPENT LISTENING IN GAUTENG Total % Gross ¼ hours : Ave. Mon-Fri (Feb 15) vs Jun 15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 76 TIME SPENT LISTENING IN GAUTENG English Home Language 15% % Gross ¼ hours : Ave. Mon-Fri (Feb 15) vs Jun 15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 77 TIME SPENT LISTENING IN GAUTENG Afrikaans Home Language 11% % Gross ¼ hours : Ave. Mon-Fri (Feb 15) vs Jun 15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 78 TIME SPENT LISTENING IN GAUTENG Nguni Home Language 32% % Gross ¼ hours : Ave. Mon-Fri (Feb 15) vs Jun 15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 79 TIME SPENT LISTENING IN GAUTENG Sotho Home Language 40% % Gross ¼ hours : Ave. Mon-Fri (Feb 15) vs Jun 15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary DAYS ’000 Total Community Gauteng May-14 Dec-14 Feb-15 Jun-15

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 92 % Top 10 Favourite Radio Stations – Gauteng (Based on Diary Keepers in Gauteng)

HIGHLIGHTS

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 94 Highlights Time Spent Listening: - In total, there has been a slight decrease (-5 minutes per day) compared to the February 2015 release, from the new Rural sample Incidence of Radio listening: - Stable on the February release, with the exception of Sunday listening which is significantly down ¼ Hour Listening levels : - Compared to the previous release, there is no change in Monday to Friday listening by quarter hour -Saturday listening has decreased in the late morning and early afternoon, while Sunday listening is slightly lower in the morning through to early afternoon Other Trends: - Listeners listen to an average of 1.9 stations a week -Profiles of listeners by gender, age and population remain comparable

THANK YOU