Invest in Med progress and prospects Marta Vojtova, EUROCHAMBRES 4 April 2011

EU-Mediterranean dependencies EU27 GDP/ cap. US$ 34,502 Export to MED: 5% New context Less profits to invest Growth relays needed Some relocations from Asia MED 10 GDP/cap. US$4,737 Export to EU: 46% Intra-Med exports: 6.9% (Mercosur 12.8%; ASEAN 25.2%) New context Less exports (millions jobs needed) Rather spared by the credit crunch Internal demand growth: 3-5% Tallin, April A 1 billion people market !

Large reforms undertaken by MED countries  FDI multiplied by 10 between  In 2009, MED = 3% of worlds FDI (4% of the world pop.) The switch from FDI to partnerships  An opportunity for co-development ... provided MED financing system support its SMEs MED: the new partnership opportunity ©ANIMA-Invest in Med Tallin, April source ANIMA/MIPO Nbr projects

©ANIMA-Invest in Med Tallin, April 2011  Objectives Develop investments and business partnerships between SMEs from Northern and Southern Mediterranean countries Rely on a public/ private partnership to gain in efficiency: the MedAlliance Delegate the implementation to existing field operators Contribute to position the Mediterranean on Global Specialities 4 Invest in Med synopsis  European Commission funds ENPI ( )  Budget €12 million /3 years (75% financed by the EC)  Beneficiary countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian authority, Syria, Tunisia

A large implementing network: Joint business + govternment to develop the Mediterranean High leverage via a network of 400 direct members Business organisations Economic development agencies Chambers of commerce & industry Access to 2,000+ partner organisations Access to the 30 million Euro-Mediterranean SMEs Special members ©ANIMA-Invest in Med Tallin, April 2011

After 30 months... a few figures 48 initiatives 284 organisations implementing 354 operations in 3 years (business meetings, workshops, trainings) 2,000 persons trained (enterprises, business org.) 7,500 business meetings organised Over 1,000 future enterprise partnerships identified 1,700 bilateral or multilateral institutional partnerships 6 ©ANIMA-Invest in Med Tallin, April 2011

Field demand shows Med Global Specialities Green economy: new energies, collective services, public works  Urban sustainable development laboratory? Agrifood: large producers, industrialists and technologies  Traceability, packaging, innovation, derivatives (cosmetics) Logistics & distribution: the Euro-African & Euro-Arab hub  Link to national markets, unroll the logistics value chain (packaging, ICT, ports, customer care) ICT: a positioning is emerging  Mobility, back shop for e-commerce, arab software, local ERP local Tourism: diversification toward reasoned development  Eco-tourism, patrimonies, business, sport, medical, local target … and still a competitive destination for energy consuming industries (chemicals, metallurgy), raw material (extraction and mines) and specialised work force (fast fashion, automotive components) ©ANIMA-Invest in Med Tallin, April

8 ©ANIMA-Invest in Med Tallin, April 2011 The 48 initiatives

Internationalise start-ups Partners involved  10 countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine, Syria, Tunisia, Turkey  52 innovation networks to source and coach companies  Associations of businessmen to mentor entrepreneurs in Tunisia, Morocco, Lebanon. Sector: Various Objective: Mentor entrepreneurs to grow. Provide seed funding support Achievement: 52 innovation networks associated. 96 start-ups sourced and promoted. Partnerships between large and small companies (mentoring) Companies involved: 96 start-ups with MedVentures. 22 SMEs and MNCs in Plato. 9 ©ANIMA-Invest in Med Tallin, April 2011 PLATO Egypt

Bridge academy and enterprises Partners involved  Euromed network of Ingineer Schools (RMEI)  Greece: Invest in Greece  Morocco: GIE Galiléo Sector: logistics and export activities Objective: reduce export losses by developing an innovative tracking system for containers Achievement: a cluster involving major private stakeholder Companies involved so far  Axa, Groupama (France), STMicroelectronics (Italy, Morocco, France), Thales, CMA-CGM (France) 10 ©ANIMA-Invest in Med Tallin, April 2011

Connect traditional business to foreign markets Partners involved  Euromed: BusinessMed, Ascame  Egypt: FEI, Industrial Modernisation Center, CEEBA, GACIC  Greece: UHC  Spain: CCI Barcelona  Tunisia: UTICA  UfM cultural council Sector: Handicrafts Objective: Value traditional sectors and support innovation Achievement: technical assistances to craftmen (over 100 new products developed and promoted in Cairo and Europe), Cairo Forum fair trade to promote MED knowhow 11 ©ANIMA-Invest in Med Tallin, April 2011

Upgrading Medit. textile Partners involved  European Business Incubators Network  France: Cité euro-méditerranéenne de la mode  Morocco: AMDI (Investment Promotion Agency)  Tunisia: FIPA (Investment Promotion Agency); MFC Pole (science park) Sector textile Objective: develop technical textile in the Southern MED Achievement: a shared prototyping platform for technical textile developers under development Companies involved so far  Sartex (Tunisian MNC), Workman (Tunisian SME), Rhodia (French MNC) and Sofileta (French SME) 12 ©ANIMA-Invest in Med Tallin, April 2011

International technology transfer Partners involved  Algeria: Antares Development  France: Italian Chamber in France, CCI Vaucluse, Méditerranée Technologies, Pôle Euroméditerranéen innovation fruits et légumes  Israel: Economic Mission of Tel Aviv  Italy: CCI Crotone, Borsa Merci Telematica Italiana, S.c.p.a (Italy), CCI Calabria (Italy), CCI Trapani (Italy), CCI Parma (Italy),  Morocco: Italian Chamber of Commerce,  Tunisia: Bizerte Cluster Sector: Agrifood Objective: Develop technology partnerships in fruits and vegetables Achievement: technology transfer agreements between Tunisia, France and Italian clusters involved Companies involved: clusters Parma Tecninova, Bizerte Technopole, PEIFL 13 ©ANIMA-Invest in Med Tallin, April 2011

Sustainable tourism Partners involved  Egypt: Confederation of Egyptian European Business Associations  Italy: UnionCamere, CCI Cagliari  France: Nice CCI  Greece: Union of Hellenic CCIs, CCI Nice (France)  Morocco: CCI Al Hoiceima (Morocco),  Tunis: CCI Tunis Sector: Tourism Objective: Eco-sustainable tourism business in the Mediterranean Achievement: Business partnerships Companies involved: Tour operators, Hotel chains, technology providers 14 ©ANIMA-Invest in Med Tallin, April 2011

Fertilise tourism with cinema Partners involved  Egypt: Federation of Egyptian Industries, Egypt United Artits Group  France: Film France, CCIMP,  Lebanon: CCI Tripoli (Lebanon)  Morocco: Ecole supérieure des arts visuels de Marrakech  Spain: CCI Malaga  Tunisia: CCI Tunis Sector: Tourism, movie & TV industry Objective: capitalise on the movie production to generate new value added tourism Achievement: a Mediterranean “catalogue” developped and promoted. A market place for Mediterranean movies created. 15 ©ANIMA-Invest in Med Tallin, April 2011

Eco-construction Partners involved  Algeria: Algerian CCI (Algeria)  Belgium: AWEX, Cluster Cap 2020  France: NOBATEK (France), FCBA (France), CREAHD (France)  Germany: GTZ  Lebanon: CCI Beirut and Mount Lebanon, ALMEE  Morocco: CCI Casablanca  Poland: Polish CCI  Spain: ACC1O/ COPCA  Syria: SIA (Investment Agency), Alep City council  Tunisia: UTICA, CSNR Sector: Housing Objective: Develop environmental practices in social housing Achievement: Technical assistances and training of companies, business partnerships 16 ©ANIMA-Invest in Med Tallin, April 2011 BATI Med Building INSULATION

©ANIMA-Invest in Med Tallin, April

Our initiatives have spin off potential Phase II for Carrefour Maghreb (CIREM), Young Entrepreneurs Coaching Network (Caisse des Dépôts), MagTrace (REME), Med Tracking (METIS); Potential spin off within the UfM priorities  Logistics  Med Tracking; Euromed Postal  Environment & Energy  Water management: MedWater, PaperMed,  4 Eco-construction projects: So’Eco, Building Insulation, Euromed Green building, BATIMED  4 New energies and efficiency projects: MedEnergy, Sun for Med sustainability, ENER-TECH, Best Med  Entrepreneurship  Young entrepreneurs coaching network; Plato Egypt; PACEIM; MedVentures 18 ©ANIMA-Invest in Med Tallin, April 2011

Join us Euromed Business Summit 2011 The MedAlliance is a market place for business initiatives  Echoes the needs of the private sector and the policy makers  Mobilises the field operators to propose initiatives  Associates the appropriate stakeholders (companies, clusters)  Act as a coach, and an interface vis a vis DFI Euromed Business Summit a market place to develop trade and investment  Promote innovative toolkits and policies  Support consortia for new initiatives  Organise business matching and facilitate investment SAVE THE DATE, Euromed Business Summit ON 22 SEPTEMBER 2011! 19 ©ANIMA-Invest in Med Tallin, April 2011

Marta Vojtova, EUROCHAMBRES Thank you Tallin, April 2011 ©ANIMA-Invest in Med