Marketing n a Dime. Marketing on a Dime 2 What is Marketing?

Slides:

Advertisements

Similar presentations

Fashion and the Promotional Mix

Advertisements

Assess the Market for Your Business Idea

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

Trick or Tweet: Following and Sharing Science News Using Social Media Tanya Lewis Staff Writer, Live Science ICSTI Winter Meeting February 22,

Decisive preference shaping in a post- crisis enviroment.

11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.

Lecture 07 Marketing. Working Definition of the concept > – The process of determining customer wants and needs and – then providing.

Objectives Course Organization Tasks of Marketing Major Concepts & Tools of Marketing Marketplace Orientations Marketing’s Responses to New Challenges.

GETTING THE MOST FROM YOUR PUBLIC RELATIONS RESOURCES Paul Wagner, President, BALZAC.

Introduction to Marketing

What is Marketing? Everything What is marketed?  Goods Consumer and industrial  Services  Ideas.

Chapter 13 Distribution Channels

Wine Marketing: The Basics Paul Wagner, President, BALZAC Instructor, Napa Valley College Wine Marketing & Sales.

Wine Marketing Paul Wagner, President, BALZAC Instructor, Napa Valley College Wine Marketing & Sales.

Laura A. Heiden Master in Business Communication University of St. Thomas December 18 th, 2007.

WEB 2.0 AND B2B MARKETING Dr. Dawne Martin MKTG 241 November 15, 2012.

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

Copyright © 2007 South-Western. All rights reserved. Chapter 14 Promoting Products.

Introduction: Marketing for Hospitality and Tourism

Kali Baker // Omaha Community Foundation COMMUNICATIONS FOR NONPROFITS.

Social Media & Hospitality Prepared for HP Hotels.

Hosted by How to Negotiate Your Enterprise Software Agreement Why can’t we all just get along…. Nancy Gendron Vice President, AMR Research Contract Negotiation.

Digital Subscriptions Best Practices Tim Thomas SVP, Business Development 1.

THE ROLE OF STRATEGY Source: cubagallery. My Client Portfolio.

#GaGTC15 Rethinking Your Print Guide Strategy Berkeley Young, Young Strategies.

The Marketing Process, Planning & The Marketing Plan.

©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Chapter 14 Promoting.

Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2Houston Dr. Rosalind A. Wyatt, Founder and President Sustainable Houston.

Market research in Business

Smart Social Media: I have LinkedIn/Facebook/Twitter but … April 11, 2012.

Communication mix or promotion mix

Sports & Entertainment Marketing II

Chapter 11: Marketing. Marketing  Process for creating, communicating, delivering offerings that have value for customer.

Chapter 11 – International Marketing Mr. M. Goldberg, Martingrove C.I., 2012 Chapter 11 – International Marketing 11.1 – International Marketing Strategies.

Marketing Information Management Marketing Research.

Chapter 28 Review Management∙ Minot High School. Basics of Research Types of Data Collected Research Methods Primary Research Secondary Research Miscellaneous.

OBJECTIVE 2.07 Reinforce company’s image to exhibit the company’s brand promise.

The World of Marketing Chapter 1, Section 1. The process of planning, pricing, promoting, selling, and distributing goods, services, or ideas to create.

Defining markets and marketing environment Adapting to the new market economy.

Jennifer Terry-Tharp – Director, AT&T Talent Attraction Leveraging Technology to showcase Diversity © 2015 AT&T Intellectual Property. All rights reserved.

Many Happy Returns: Getting the Highest Return on Your Trade Show Spend Rizwan Iqbal Managing Partner First Trade Show Go Green Displays.

MARKETING PRODUCTS MARKETING ADVERTISING PROMOTION.

Marketing Basics. What is Marketing?  Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,

Marketing identify, anticipate & satisfy consumer wants and needs - profitably Overall Aim of Marketing:

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Chapter 5: Classifications.

By Anika.Li. For every marketing class we had the chance to design something different for Reynolds Wear. We learned the different concepts in marketing,

Marketing cont.. Sources of info in market research: Internal research Focus group interviews Sales staff Printed sources of secondary data Questionnaire.

©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Chapter 14 Promoting.

Tom Lump Lake County Fair Kara Moon Porter County Fair.

* * Chapter Thirteen Marketing: Helping Buyers Buy Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.

* * Chapter Thirteen Marketing: Helping Buyers Buy Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.

9 Strategies For Increasing Attendance At Your Event Timothy Bishop Baker County Tourism – Basecamp Baker.

1 MARKETING AND MARKETING MANAGEMENT Module 1. 2 Objectives Defining marketing and marketing management The scope of marketing Some fundamental marketing.

The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.

Tech Tuesday USING LinkedIn for YOUR JOB SEARCH. Power of LinkedIn More than 300 million members Expands connections/reconnects you Increases your visibility.

The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.

Partnering Your Way to Growth 2011 Clean Energy Connections Conference Jonathan S. Edwards Vice President SmartPower (413)

The Power of Peer Networking and introducing #peermeetup.

The Power of Peer #PeerMeetup.

Call for action MICHELE MARCHESAN|

CHAPTER 8 Retail Merchandising Team Decision Making Event

MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES

Marketing Functions Marketing Co-Op.

Wine Marketing Paul Wagner, President, BALZAC

The hidden job market.

MARKETING FOUR STEPS SEGMENTATION MARKET RESEARCH IT MARKETING

Pursatya Arts – Best Digital Marketing Company. Your Website Can Reach The Top By Pursatya Arts.

GRADUATE ENROLLMENT MARKETING PLAN

Aviation Marketing Airline Marketing and Management Sixth Edition STEPHEN SHAW.

Presentation transcript:

Marketing n a Dime

Marketing on a Dime 2 What is Marketing?

Marketing on a Dime 3 Marketing is everything! Product Promotion Price Public Relations Branding Distribution Service Research

Marketing on a Dime 4 Authentic Marketing “It’s not the art of selling what you make, it’s knowing what to make.” Philip Kotler

Marketing on a Dime 5 Know Your Business What do we do better than anyone else? How do we make decisions on content? What do readers “look like?” What do readers expect from us? What is your true market opportunity?

Marketing on a Dime 6 Target Your Efforts/Message Who are you going to target? Retention vs. Acquisition What do you want to say?

Marketing on a Dime 7 Don’t Believe Everything You Think Challenge everyone and everything Inspect what you expect

Marketing on a Dime 8 10 Ideas for Marketing n a Dime

Marketing on a Dime 9 1. Use Project Plans Involve all key stakeholders Create task lists with dates Remember post mortems

Marketing on a Dime 2. Internal Marketing 10 Everyone is an ambassador Spread the word Get them involved

Marketing on a Dime 3. Keep Your Eyes Open 11 Collect direct mail Connect with other industries Join marketing groups Anticipate trends

Marketing on a Dime 4. Talk to Your Readers 12 Readers panel Focus groups Call center Surveys Intercept Studies

Marketing on a Dime 5. Engage Your Readers 13 Make the Most of… Record on the Road Travel Photo Contest Top 5

Marketing on a Dime 6. Maximize Relationships 14 Internal Advertisers Subscribers/readers

Marketing on a Dime 7. Public Relations 15 Invest in this! Create a buzz! Take credit for what you do.

Marketing on a Dime 8. Visibility Marketing 16 Get your brand everywhere

Marketing on a Dime 9. Event Marketing 17 Create your own Join others

Marketing on a Dime 10. No One of Us is as Smart as All of Us 18 Ideation sessions *Let’s test this!

Marketing on a Dime Michele Marquis Vice President, Consumer Sales, Circulation & Marketing The Record & Herald News 150 River Street Hackensack, NJ CONTACT INFORMATION