Tuesday August 4, 2009

 I had a call last week from a top producer at another Pinnacle location  Was earning six figures

 Spent time this year depending on postcards soliciting NODs, doing BPO's in an effort to get REO business, now thinking of getting out of the business, sold two houses this year.

 Was a successful “farmer”  Not soliciting for business is the – Beginning of the end  I asked this agent what his day planner looked like, the agent laughed

 You love what this business can provide, you want to be successful!  Constantly re-invest time and money to sustain growth and stability

 “Don't reinvent the wheel”  Most top producers at Pinnacle have continued with the plan that has made them successful  We are known as the best farming company, take advantage of the knowledge, and apply what you learn

 Examples of Success - Congratulations to so many of you!!  Farming has always worked for the past 100 years. It works now, stay focused and be successful  Other business comes from farming, besides sales in your marketing area. Why aren’t more of us farming?

 Avoiding wasted leads  Thinking you can “do it all” yourself  Top producers have help  We have great people in here who can help you with your Buyers  Increase your income by going to the team concept

 Advertising Your Listing On Craigslist Will Help You Obtain Clients On The Buyer’s Side.  If you do not have any active listings, ask another agent in the office if you can borrow their listing.  This is a great FREE way to advertise an interoffice listing, and generate new clients for yourself.

Steps To Create An Ad:  Step 1: ‘Create an account’  Step 2: ‘Post New Ad’- (Ex. In Los Angeles)  Step 3: What type of posting is this- ‘Offering Housing’

Steps To Create An Ad:  Step 4: Category-‘Real Estate By Broker’  Step 5: Choose Area Nearest You- ex. ‘San Fernando Valley’  Step 6: Detail Posting (Price, Location, Description, Pictures)

Don’t Forget:  Include the verbiage “Pinnacle Estate Properties, Inc. Presents…” if it is not your own listing.  Pictures will generate calls all on their own-So don’t forget them!  Refresh the ad every couple of days to maximize exposure (this keeps your posting at the top of the list).