Sixlets® Everyday Presentation This Business Plan is confidential. It is intended solely for the addressee. Access to this Business Plan by any other person is unauthorized. If you are not the addressee you are prohibited from copying it, distributing it or disclosing it to anyone other than the addressee.

Adults (Bull's-Eye 14-25) For: A snack-sized chocolatey treat Who Want: A classic chocolatey candy Sixlets® Is: A great tasting familiar experience that takes them back to a positive and memorable time in their childhood That Delivers: Sixlets® offer a recognizable, nostalgic candy product that consumers remember enjoying when they were a child... All at great value Because: Sixlets® Current Brand Positioning 2 Confidentia l

Sixlets® consumer usage occasions fall into three distinct buckets. 3 Confidentia l Immediate Consumption Take-HomeTake-HomeSeasonalSeasonal Count Goods King Size Theater Box Changemakers 4oz & 6oz Peg Bags 4oz Laydown Bag 9oz Snack Packs Milk Carton Seasonal Graphics including: 4oz Laydown Bags 14oz Laydown Bags Trick-or-Treat Sized Bags Theater Boxes Candy Canes Consumers looking for a snack-size chocolatey treat for… Core Target = Teens & Young Adults Ages Core Target = Moms Ages Core Target = Moms & Adults Ages On-the-GoOn-the-Go Snacking, Potty Training, Lunch Boxes, etc. Gifting, Parties, Hand-Outs, Candy Dishes, etc.

Sources: SweetWorks® Financials, IRI Mulo-C, 52-Weeks ending 12/28/13 *52 Weeks Ending June 30, 2014 SweetWorks® is selling more Sixlets® than ever with no signs of slowing down! 4 Confidentia l +14.8% Sixlets® Grew than the Category in % 8X FASTER +20.3%

Source: IRI Mulo-C, 24-Weeks ending 7/13/14; IRI Mulo-C, 4-Weeks ending 7/13/14 IRI data shows even stronger trends at retail for Sixlets® brand, especially in the last 4 weeks. 5 Confidentia l Dollar Sales +14.7% Year-to-Date Dollar Sales +60.4% Latest 4 Wks Key Items Driving Growth: 4oz Everyday Laydown Bag 6oz Everyday Peg Bag 27oz Everyday Laydown Bag Key Items Driving Growth: 14oz Easter Laydown Bag 4oz Everyday Laydown Bag 6oz Everyday Peg Bag 27oz Everyday Laydown Bag

Sixlets® brand growth can be attributed to two key reasons. 6 Confidentia l *Made in a facility that does not process nuts Product attributes align with key food trends #1#1 Celebration by SweetWorks® is helping energize core Sixlets® #2#2

Sixlets® plays in perfectly with one of the top food trends of 2014! Percentage of adults trying to cut down or avoid Gluten continues to reach new highs per recent NPD study. – Not just for consumers who are Gluten intolerant  the majority who are choosing Gluten Free foods are doing so to simply eat healthier. Sixlets® always have been a great Gluten Free chocolatey treat! 7 Confidentia l Almost 30% of Adults Avoiding Gluten 29% 28% 27% 26% 25% 24% % of Adults “trying to cut back/avoid Gluten” in diet Source: NPD Dieting Monitor, March 2013

Partnering with Gluten-Free media outlets is increasing awareness among a key target. Partnership with Gluten-Free Living™ and various Gluten-Free bloggers allows us to speak directly to Gluten-Free consumer about Sixlets®. 8 Confidentia l

More kids are allergic to peanuts and tree nuts, which impacts entire households & classrooms. Impact of nut allergy goes far beyond the individual child. Entire households, daycare facilities and classrooms must adapt to provide a safe environment. 9 Confidentia l Nut Allergy Rates in Children Have More Than Tripled * Source: 2010 Study - Dr. Scott H. Sicherer, Jaffe Food Allergy Institute at Mount Sinai School of Medicine *Study finds that allergy rates in children have increased 3.5x since original study in 1997 Sixlets® have always been made in a nut free facility and are safe for nut-free kids and classrooms.

Success of our Celebration Sixlets® are generating awareness of the entire Sixlets® brand. Sixlets® are a huge part of the Celebration by SweetWorks® line which leverages the single color candy trend for parties, candy buffets & baking. National PR coverage is helping to spread the Sixlets® name: – Recent features include the Today Show, Fox News, Boston Globe, NBC, Yahoo! News, ESPN and many, many more! 10 Confidentia l

PR Programs, sampling and social media efforts are also driving awareness and trial of Sixlets ®. 11 Confidentia l Sponsoring Family Events Across the US to Generate Awareness of Sixlets® Facebook Contests Driving Engagement with Core Consumers

Product Overview

Two new pack-types are now available that fill gaps in everyday Sixlets® portfolio. 13 Confidentia l 4oz Peg Bag King Size

Sixlets® Peg Bag offering expanded to match the needs of the marketplace. 14 Confidentia l King Size Sixlets® 6oz Peg Bag Peg Bag Category $1.99 Peg Section High/Low $2.39 Regular $1.99 EDLP $1.88 $1.00 Peg Section EDLP $1.00 Pack-Type Pricing Strategy Sixlets® 4oz Peg Bag

Sixlets® Peg Bags now available in both large and small size to cater to Peg Sections. Sixlets® Peg Bag 4.0oz 12ct: $.75 List Price $1.29 SRP 41.9% Retail Margin 15 Confidentia l Now in 2 Different Sizes! Sixlets® Peg Bag 6.0oz 12ct: $1.14 List Price $1.99 SRP 42.7% Retail Margin Perfect for lunch boxes, candy jars, portion control snacking Delivers on key price point for moms buying snacks NEW!

King Size segment drives significant candy dollars at C-Store and is a big opportunity for Sixlets®. 16 Confidentia l 7 of the Top 10 Candy Items in C-Store are King Size King Size segment continues to grow as top items were +6.9% vs. YAG Source: IRI - Total US – Convenience AllScan 52-Weeks ending 7/13/14

Sixlets® King Size is well positioned as most competitive chocolate has lower weight ratios. 17 Confidentia l 1.75oz1.75oz AVG Chocolate AVG Non-Chocolate 3.40oz3.40oz oz1.67oz3.03oz3.03oz oz2.04oz3.73oz3.73oz oz1.69oz3.14oz3.14oz Count Goods King Size Ratio Source: IRI - Total US – Convenience AllScan 52-Weeks ending 7/13/14

Two perfect ways to leverage Sixlets® brand growth at C-Stores and front-end. 18 Confidentia l NEW! Gluten free & Nut-Free Perfect for front-end or check-lane All-New King Size is Great Addition! Sixlets® 1.75oz Pouches, 24ct $0.61 List Price $1.09 SRP 44% Margin Sixlets® 3.4oz Pouches, 16ct $1.08 List Price $1.99 SRP 45.7% Margin

Sixlets® Change Makers at multiple price-points to meet your needs. 19 Sixlets® 20-Ball Tube, 48ct: $0.12 List Price $0.25 SRP 52% Margin Sixlets® 12-Ball Tube, 72ct: $0.08 List Price $0.15 SRP 46.6% Margin Confidentia l Gluten free Perfect for “pick-me-up” impulse purchases Iconic tube format consumers recognize 2 Awesome High-Margin Items!

Sixlets® Theater Box & Milk Carton, perfect formats for entertainment destinations. 20 Confidentia l Sixlets® Theater Box 3.5oz,15ct $.80 List Price $1.29 SRP 38% Margin Gluten free Great for immediate consumption Perfect for sharing Classic Brand in Classic Formats! Sixlets® Milk Carton 11.0oz, 24ct $1.83 List Price $2.99 SRP 39% Margin

Sixlets® Laydown Bags are perfect for portion controlled snacking. Sixlets® Laydown Bag 9oz 24ct: 0.6oz Snack Pouches $1.75 List Price $2.99 SRP 41.4% Margin 21 Confidentia l Sixlets® Laydown Bag 4oz 12ct: Classic 8-Ball Tubes $0.72 List Price $1.19 SRP 39% Margin Available in Tubes or Pouches! Perfect for lunch boxes and candy jars Delivers on key price point for moms buying snacks

Everyday Sixlets® Channel Opportunities by Pack Type. 22 Confidentia l SectionC-StoreDrugGroceryMass Dollar/ Value 12-Ball Tube Front End X 20-Ball Tube Front End X 1.75oz Count Goods Front End XXXXX 3.4oz King Size Front End XXXX Theater Box XXXX 4oz Laydown Bag Everyday XXX 4oz Peg Bag Peg Set XXX 6oz Peg Bag Peg Set XXX 9oz Snack Pouches Everyday XX

This Business Plan is confidential. It is intended solely for the addressee. Access to this Business Plan by any other person is unauthorized. If you are not the addressee you are prohibited from copying it, distributing it or disclosing it to anyone other than the addressee. Thank You For Your Business!