Spare Parts Where now?

António Andrade Chair, ECTA ’ s Design Committee Vieira de Almeida & Associados Krystian Maciaszek Trademark and Patent Attorney Kulikowska & Kulikowski Christian Guellerin Executive Director, L’Ecole de design Nantes Atlantique Head of Cumulus Network Chair: Trevor Little Editor, WTR Magazine

Design education context Christian Guellerin Executive Director, L’Ecole de design Nantes Atlantique President Cumulus, International Association of Universities and Colleges of Art, Design and Media

From creation to innovation From intellectual property to the culture of sharing

From creation to innovation Design students must learn the business at the same time they learn sharing, collaboration, team spirit and the necessity to work together. They must learn to share their ideas.

From creation to innovation The challenge is to free the entrepreneurship.

A design-friendly context new industrial paradigms economy of contribution versus economy of consumption

New industrial paradigm “It is no longer about improving even more on what we already know how to do …

New industrial paradigm “It is no longer about improving even more on what we already know how to do … But about doing something else with what we know how to do.” The capacity to innovate, to shift even to an other field will become a priority.

New marketing paradigm Twitter, wikipedia, facebook … all are leading the way in a radical change in the relationship between goods and consumers. They will intervene more and more in the conception of the goods they consume.

New marketing paradigm We shift from an economy of consumption to an economy of contribution. It is likely that the role of the designer will take precedence over that of the marketer.

3D printing An industrial and marketing revolution

Questions