Ata Farzamnia Managing Director of: PersiaTravelMart.com & JustPersia.net BETA VERSION.

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Presentation transcript:

Ata Farzamnia Managing Director of: PersiaTravelMart.com & JustPersia.net BETA VERSION

Marketing Mix’s

Marketing Mix’s in Service industry

Marketing Mix’s : Customer view

Affordability Providing different kind of services in the different type of trip Offering the online promotions (Hot deals) Providing online expert to offer travel advices, even without any sales Offering low cost services

Awareness Online advertising in all major search engines Providing destination multimedia clips Providing the online brochures Providing subpages for each hotel, include descriptions, image & facilities Providing online chat, international phone and fax numbers

Acceptability Providing the secure payment Providing online information about destination, weather & accommodations Providing online expert to offer travel advices, even without any sales Providing different kind of travel services e.g. accommodations, transportations, tours, visa, guide &…

Availability Grantee some accommodation for online requests in high seasons request for bookings Providing online customer services 18 hour per day Offering all kinds of travel services in Iran

Descriptive data from respondents Traveler Category From Passengers Activities EuropeAsiaAmericaOceanaAfricaQuantityPercent Business % Exhibition, Meeting and conference Vacation % Cultural, Natural places Medical care % Weight lost, Dental cares & Lasik surgery Pilgrim Travelers % Visiting the holy places Total Total (%)44 %27 %15 %6 %8 %100 %

Ranking of effectiveness of 4A’s marketing mix FactorsMean Rank Availability Mix 4.12 Acceptability Mix 3.64 Awareness Mix 2.87 Affordability Mix 1.83

Availability Grantee some accommodation for online requests in high seasons request for bookings Providing online customer services 18 hour per day Offering all kinds of travel services in Iran

Conclusion A long way to go to exploit the potential of the Internet. Iran has some limitation to offer its travel attractions and facilities via international travel providers. International standards that they can find them on the most popular travel services providers, e.g. Orbitz, Travelocity and Expedia At the end, many cosmopolitan organizations such as WTO should represent the real image of these countries. Not to forget that the governments should set strategies for eliminating the tensions from these regions, knowing the fact that one cannot have the cake and eat it too.