KFC Just In Time.

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Presentation transcript:

KFC Just In Time

The History of KFC The founder of KFC is Colonel Harland Sanders. KFC was founded in 1930. He bought a café in Kentucky during the mid 1930’s. By 1964 there were 600 KFC outlets across the U.S.A and Canada. There are now over 19,000 restaurants over 120 countries.

KFC Around The World

The Product The ingredients of the Supercharger are; Two mini breast fillets, a tangy sauce, lettuce and cheese all within a 7 inch toasted sub. The product costs £3.79 It has a calorie count of 670. It was released in the early months of 2013

Unique Selling Point The tangy sauce is a USP. The combination of all the ingredients is a USP. The actual name itself is a USP.

Competitors It is the second biggest fast food restaurant in the UK. It’s competitors include McDonalds, Burger King, Subway and smaller fried chicken establishments. It is the second biggest fast food restaurant in the UK. KFC has over 850 restaurants within the UK.

Previous Advertisements Ronaldo KFC Ad This advert featured one of the World’s best football players. The advert features many products from KFC. As the advert was celebrity endorsed by a famous footballer, it encouraged more people to buy KFC.

Previous Advertisements KFC Supercharger Advert This advert is only the Supercharger. It focuses on two guys who are training their friend for a table football tournament. The trainers give their friend a Supercharger. The advert is saying that if you work hard, your end goal will be a Supercharger.

Synopsis of the Advertisement Our advert contains two characters. One (Barry) at home playing his Xbox. The other (Allen) waiting for him at college. Barry is late and needs to get to college quickly for an exam. He eats the Supercharger which makes him run fast. They boys end up to the exam on time.

The Key Message The Key message for our advert is that eating the Supercharger will give you power and energy.

Demographic Profile We’re aiming our product at male teenagers aged between 16-19. This is the age young people start looking for job and/or have jobs. The Supercharger is quite big so it would be more suitable for males as they have bigger Jaws.

Psychographic Profile For this we have decided to focus on mainstream audiences. This is because KFC is mainstream company.

Why it appeals to audiences We showed the character playing video games. The song choice in our advert. The characters clothing was appropriate. We showed that the character is mainstream. The age of the actor was seventeen, it was right for our target audience.

Advertising Placement We will have our advert aired on Channel 5. Channel 5 is the third most watched channel which airs advertisements. It has 4.4% share of the audience.

When will our advert air? Our advert will air during the ad break of Gotham Our advert be played for whenever Gotham is aired. Ever since the shows premier it has always reached 2 million views or over. The show fits with our superhero theme. It is the most weekly viewed show on Channel 5 whenever it is on.

Viewing Statistics

Job Roles and Responsibilities Luke Powell – Director, Cameraman Hasan Hussain – Producer, actor Aimee Gilkes – Soundwoman Malcolm Bruley - Actor

An Overview PRODUCTION Start filming advert Gather all the equipment's PRE- PRODUCTION Storyboard Recce Health and safety POST PRODUCTION Edit all clip together Choose best advert PRODUCTION Start filming advert Gather all the equipment's

Was the production success? The production was a success, even though things didn’t go as planned. We managed to get all the scenes filmed within two days. Recorded the sounds quickly. Make our edits to a good quality with all the speech in time with the movements.

What didn’t go well? Our first advert wasn’t suitable for audiences so we had to start again. There was a lot of noise in our bedroom shots due low light in the room. There wasn’t enough time for reshoots due to our first point.

What went well? We were able to come up with a new idea plus do all of the paperwork again. Everything in the production went smoothly. We worked well together.

What would we do differently? Next time we get a project like this we would double check with the teacher to see if its okay. Go through each detail thoroughly. Check each others written work.