Apple: History Steve Jobs & Steve Wozniak Products “Apple I” in 1976

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Presentation transcript:

Apple: History Steve Jobs & Steve Wozniak Products “Apple I” in 1976 “Apple II” in 1978 Apple became a $300 Million company in three years! 1976 - 1979

Apple: Early Advertising 1984 – The Macintosh Portrays the downfall of “Big Brother” (IBM) On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984."

Apple: Hardware Top: iMac DV Left: Power Mac G4 Right: G4 Cube

Apple: Software Operating Systems Current: Mac OS 9 Future: OS X servers workstations

Microsoft: History Bill Gates, 1977 Microsoft, 1978

Microsoft: Entertainment Software Flight Simulator 2000 Links 2001 Motocross Madness Future.. Xbox

Microsoft: Business Software Hardware Office 2000 Windows 2000 Programming Hardware Intellimouse Ergonomic Keyboard

Apple: Advertising Advertising Focus on creativity color & transparency

Apple: Sales Promotions Point of Purchase Display the entire system Mail-order

Apple: Internet Business services Apple Logo Apple Quicktime is everywhere..

Apple: Creative Aspect

Apple: Building a Community

Apple: Critique Creativity can only take you so far… Apple iBook

Microsoft: Advertising Some billboards Television rarely used Name and logo recognition u·biq·ui·tous - adj. – 1. Being or seeming to be everywhere at the same time; omnipresent. -(http://www.dictionary.com)

Microsoft: Sales Promotions B2B!!! Multipack Certificate Programs Reseller Volume Discounts

Microsoft: more.. Personal Selling Publicity Very little effort Except for business-to-business Publicity Household name (see “ubiquitous”) Recent bad publicity

the “colorful things network” Microsoft: Internet the “colorful things network”

Microsoft: Critique Too Colorful? Unreliable products? Getting too big for their britches… From ubiquity to world domination Blue Screen of Death

Conclusion Similarities Differences Simple, bright & colorful Microsoft: large businesses & consumer entertainment Apple: education and creative markets Print, Movies, Web, Music, & Photography