WDAC October 20, 2011 Josephine Minskey, Executive Director Downtown West Bend Association.

Slides:



Advertisements
Similar presentations
Presented by Amanda Groover Oct. 16 th, MBA- Marketing from Ashford University BBA- Management from University of North GA Previous Work Experience:
Advertisements

Advanced Fashion: Standard 8 Promotion
Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.
What Makes a Good Ad?. Advertising  Goal A good ad will encourage consumers to remember the product.
Presented by: Greg Weston, University of Pittsburgh October 28, 2010 National College Media Convention Louisville, KY.
How often do you get a opportunity to truly do an amazing thing!
INT League Amateur Water Sports Tour West Virginia Phil Knuckles.
Designing and Managing Integrated Marketing Communications
The Role and Impact of Marketing
Seminar Pemasaran Strategi Komunikasi.
Copyright © 2004 South-Western. All rights reserved.14–1 Learning Goals Explain promotion benefits. advertising personal selling sales promotion. public.
© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Chapter 19 Advertising and Public Relations 19 | 3Copyright © Houghton Mifflin Company. All rights reserved. Objectives Describe the nature and types.
World’s Top 60 Brands You’ll see the logos of the top 60 brands in the world, according to Business Week magazine. The rankings are based on brand awareness,
Selecting Media in Advertising. Advertising 2012 Cannes Sheet Take-up.
CUPRAP 2014 ANNUAL CONFERENCE ROWAN UNIVERSITY COLLEGE OF GRADUATE & CONTINUING EDUCATION.
Marketing Your Chapter “Strive for excellence, not perfection.” H. Jackson Brown, Jr.
Listas Locales USA ONLINE DIRECTORIO General Presentation Hispanic Local Search LLC January 2013.
Social Media for Credit Unions? Facebook – Getting Started Adding content Promoting Advertising Summary W E L O O K A T T H I N G S D I F F E R E N T.
Start up Business  Yesika Kristina  Dea Pradana Darmawan  Sukianti  Merianti  Meshiya Caterlee
Promotion is Communication
Market Segmentation. "The marketer should stop thinking of his customers as part of some massively homogeneous market. He must start thinking of them.
Essential Elements of Advertising
Marketing Essentials Essential Elements of Advertising
Walk National Conference Marketing on a Shoestring Budget From the 2008 Walk Conference.
Designing and Managing Integrated Marketing Communications Marketing Management, 13 th ed 17.
Kidz’n Publications, LLC. Greater Portland Edition Features: –20, ,000 copies released monthly, beginning June 1st –Full color, 11x17, glossy,
Do It In Durham is a celebration of Global Entrepreneurship Week. Over 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to.
3.08 Media Planning and Placement. Terms Reach: number of people exposed at least once to an advertisement Reach: number of people exposed at least once.
Promotion The final “right”.
Samantha Fabro PROMOTION. WHAT DOES PROMOTION DO? Promotion is aimed at the consumer tells them about a product so that they can buy it!
3.08 Media Planning and Placement. Terms Reach: number of people exposed at least once to an advertisement Reach: number of people exposed at least once.
Chapter Six Segmentation, Targeting, and Positioning:
Part 3 Now, I’d like you to talk about something together for about two minutes (3 minutes for groups of three). I’d like you to imagine that a group.
Targeting, and Positioning for Competitive Advantage
MARKET SEGMENTATION STANDARD 2. MARKET SEGMENTATION The process of subdividing a market into distinct subsets of customers that behave in the same way.
CHAPTER 17. Promotion informpersuade remind any form of communication a business or organization uses to inform, persuade, or remind people about its.
Shelby Fitzgerald Lachelle Marshall
Unit 4 – Media Studies 8 How do advertisers target Canadian youth?
Presented by: Greg Weston, University of Pittsburgh October 24, 2015 National Student Electronic Media Convention Minneapolis, MN.
PRINT AD SERM #68.
ADVERTISING.
Session-38 Integrated Marketing Communications principles of marketing.
Business Exploring Business, Marketing, and Entrepreneurship.
Newsletters A newsletter communicate news announcements, and other stories of interest to a target market. You distribute a newsletter in print or electronic.
1 PRINCIPLES OF MARKETING I OCMT Ch. 3& 4 ADVERTISING AND SALES PROMOTION.
17 Designing and Integrating Marketing Communications 1.
Salman Ahmed Qurraishi.  Advertising mean “to Communicate”  Advertising is defined as any “paid-for method of promotion”. Advertising is the main form.
Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.
Marketing II Chapter 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers.
Calendars Made Easy Simple strategies to boost your profit potential Norwood, the Norwood logo, norwood.com, and all related trademarks, logos, and trade.
Whistler British Columbia Katherine Wong Tiffany Terceros Primo Cote.
Marketing Foundations What is Marketing? What is the goal of Marketing?
Advertising. Warm-up Discussion What are your impressions of advertising in daily life? What part has advertising played in your purchase or selection.
Market Segmentation Standard 2.
Customer-Driven Marketing Strategies
15 Designing and Managing Integrated Marketing Communications
MARKETS Standard 2.
ADVERTISING.
Designing and Managing Integrated Marketing Communications
Promotional Concepts and Strategies
Communication through promotional channels
Designing and Managing Integrated Marketing Communications
PRINT AD SERM #68.
17 Designing and Integrating Marketing Communications
Promotion and the Promotional Mix
ADVERTISING.
17 Designing and Integrating Marketing Communications
Marketing: Under the Influence
Marketing: Under the Influence
Presentation transcript:

WDAC October 20, 2011 Josephine Minskey, Executive Director Downtown West Bend Association

ADVERTISING  The activity of attracting public attention to a product or business by paid announcements in the print, broadcast or electronic media.

Country Life Magazine Fall 2011

PROMOTION  A message issued on behalf of some product, cause, person, activity or institution.

Event flyer- Fall Fest 2011

BRANDING  A trademark or distinctive name identifying a product or manufacturer.

DWBA Logo- Created 2000

MARKETING  The process or technique of promoting, selling and/or distributing a product or service.

 Agree on an objective  Be unique  Develop a plan  Put the plan in motion  Be consistent

The 5 Commandments of Marketing Your Downtown  Know thyself  Know thy niche  Know thy target market  Love thy neighbor  To thy own downtown be true

Know thyself

West Bend, Beloit, Whitewater, Pewaukee, Wausau, Port Washington, Two Rivers, Sheboygan ***fill in your town here*** is special because it is…  Historical  Friendly  Clean/Safe  Vibrant

UNIQUE

West Bend Theater

Museum of Wisconsin Art

Washington Co. Historical Society, Old Courthouse and Museum

Know thy niche

Music on Main 2011

26 th Annual West Bend Germanfest (2011)

Know thy target market.

3 elements define target market  Geographic Where do the people who come downtown live? Downtown? In the city? Are you a tourist town? College town? Tailor your message and the method of delivery accordingly. If you are a tourist town, a regular e-blast will keep you in the hearts and minds of your target market more effectively than an ad in the local paper during the off season.

 Demographic- What is the average age of your downtown user? Are you a college town with an influx of year olds? A tourist area catering to families on vacation, empty nesters or boomers? Identify this, and you can personalize a message and method of delivery that speaks to each group individually and effectively.

 Behavioral How often do the same people use your downtown? ○ Do you have a large service industry- banks and insurance company employees who come to work downtown every day and shop, have lunch and possibly a drink or bite to eat after work? ○ Or does the majority of your traffic come down once a week for your farmers’ market or summer concert series?

Love thy neighbor

To thy own downtown be true.