Global Television Formats in Africa: The Case of Big Brother Africa Martin Nkosi Ndlela Associate Professor, Media Studies
TV-Formats – Market imperative Dynamics of the global cultural industry RSA- Cultural Industry Growth Strategies Film & TV market in Africa REDIGERES I TOPP-/BUNNTEKST
The African Broadcasting Environment DistributionProductionAudience REDIGERES I TOPP-/BUNNTEKST Production Networks Endemol subsidiaries Format Distribution networks Endemol Distribution Enabling factors «increased demand for content made in Africa for Africa» South African corporate strategies
Big Brother Africa: A decade in Africa Transcending boundaries of Time and Space Across boundaries/borders Participants from different nationalities Audience from 47 countries Audience in the diaspora Neither local nor national Multimedia platform (social media) REDIGERES I TOPP-/BUNNTEKST
Big Brother Africa – continental conversation? Celebrity cultures Cultural descency Gender, class, & racial relations National stereotypes Globalisation African cosmopolitanism/ Afropolitanism «SOCIAL CHANGE» REDIGERES I TOPP-/BUNNTEKST
Moral outrage – the ethos of African culture REDIGERES I TOPP-/BUNNTEKST Deviant behaviours, sexual expressions, morality discourse & Freedom of expression
The politics of Big Brother Africa Participation- voting Representation National media events REDIGERES I TOPP-/BUNNTEKST
Conclusion Theoretical issues De-westernizing media theories Concurrent «localization»& «globalization» «top-down localization» «Bottom-up globalization» REDIGERES I TOPP-/BUNNTEKST