GENERATION BLUE | WATER PLATFORM | | GENERATION BLUE Unique Water Platform for Young People

GENERATION BLUE | WATER PLATFORM | | Water initiative The Austrian Ministry of Agriculture, Forestry, Environment and Water Management initiated 5 years ago a dedicated program in order to get in touch with the young generation and involve them for their future responsibility for water management: “Generation Blue”. Generation Blue is a master project, following the educational efforts of the ministry in communicating environmental activities and participation of schools and young people.  Generation Blue is water platform for young people with clear focus on water

GENERATION BLUE | WATER PLATFORM | | Ministerial engagement  Focus on young people (13-19 years)  New aspects in public and governmental-political discussion  Political education  Involving and inspiring young people  Public participation

GENERATION BLUE | WATER PLATFORM | | „Generation Blue“ Generation Blue is a nationwide water platform to invite young people to get information, participate and understand the variety of water and thus raise their awareness to sustainable environment especially water and water related issues. It provides exciting information on water, as well as lots of fun and action on the subject of water. It is the biggest water project for the youth in Austria and cooperates with pedagogic institutes, schools and teachers under participation of public and private entities.

GENERATION BLUE | WATER PLATFORM | | Communication approach Generation Blue is providing the umbrella for different activities and projects in order to penetrate the water-related content for regional, national and cross national activities and programs:  Dedicated Corporate Identity (CI) and Corporate Design (CD)  Communication channels focusing on internet and direct-response tools  Relevant media selection (youth homepage, youth magazines, …)  On-the-spot presence (youth events, educational fairs,….)  Cooperation, workshops and projects with schools and teachers  Creation and distribution of information and identification tools (buttons, tattoos, CR ROMs, online-games, …)

GENERATION BLUE | WATER PLATFORM | | Current available materials

GENERATION BLUE | WATER PLATFORM | | Info-Flyer: Your HOME BASE Content:  General overview about Generation Blue  Information transfer about water protection, rivers and the variety of water in a short, interesting way  Promotion for the web-page and activities of Generation Blue  Available also in English Distribution:  On the spot (at events) and by post

GENERATION BLUE | WATER PLATFORM | | CD-Rom: Clear perspectives Content:  Demonstrates the broad and multifaceted opportunities of jobs in the water sector  Presents water supply from the perspective of job profiles  Information about job profiles, job requirements, training opportunities and contents, sample job ads, contact information  Shows reality videos filmed for the CD-Rom Distribution:  Free mailing on request for students and teachers  Distribution at school and teacher-training events  Distribution at selected water utilities

GENERATION BLUE | WATER PLATFORM | | Teaching materials: Enjoy water Content:  Copy master in print and download  Information about water cycle, water consumption, functions of water in the human body, etc. Distribution:  Free mailing on request for students and teachers  Distribution at school and teacher-training events

GENERATION BLUE | WATER PLATFORM | | Current activities

GENERATION BLUE | WATER PLATFORM | | Water ID-Card: “Trinkpass”  Creative element and competition for motivation (design of a river symbol for non-permanent- tattoos)  Attractive rewards for the best creative designs (participation at „Danube Challenge“; production of tattoos)  Water-ID-Card as communication and action tool  Kids are monitoring their water consumption over a period of 14 days

GENERATION BLUE | WATER PLATFORM | | Drinking fountains: “Trinbrunnen”  To equip schools with drinking fountains  Raise awareness for clean water as best source for drinking  Creative element and competition for motivation (creative photo or film showing kid drinking water)  Drinking fountain as rewards for the best creative photos/films

GENERATION BLUE | WATER PLATFORM | | River project: inn.trophy  Learning more about the local river (flood prevention; renaturation; biodiversity;….)  One-day excursions to the river  School project about the river (film, collage, poem,….)  School competition  „Water-Day“ as reward for the best project

GENERATION BLUE | WATER PLATFORM | | Danube Challenge  Learning more about Europeans most international river: The Danube  22 young people are on a 4-days adventure trip with a boat on the Danube  Various activities (knowledge, nature and sports) during the 4 days boat trip from Linz via Bratislava to Vienna offer the possibility to collect points. The team with the highest score after the final event in Vienna is the winner of the yearly Danube Challenge.  Via Generation Blue the teams are recruited and the Danube Challenge is supported by daily blogs on the Generation Blue webpage

GENERATION BLUE | WATER PLATFORM | | Web-Page

GENERATION BLUE | WATER PLATFORM | | “HomeBase”:  Young, modern design  Main platform for communication (“Home- Base”) The webpage offers:  Information about all aspects of water  Newsletter  Games / Downloads  Promotion of activities  News-ticker  Corner for teachers  Basic information bilingual (English/German)

GENERATION BLUE | WATER PLATFORM | | Generation Blue goes Europe

GENERATION BLUE | WATER PLATFORM | | Generation Blue International The aim of Generation Blue International is to engage and make young people interested in protecting water resources across Europe. By extending the project to other countries, best practices adjusted to local circumstances will promote cross national awareness, participation and cooperation.  Exchange of information and different views on the variety of water  Discussion of water vision from the perspective of young people  Support cross-national and creative potential of young people

GENERATION BLUE | WATER PLATFORM | | JUMP IN !