The Go-SNAX Project The final part of our market research is to look at how people may look at ‘value for money’ when choosing snacks. How can we compare the ‘value for money’ of different snacks? Do healthy snacks differ in price and value for money?
Comparisons Vs
The weight of snacks we get for our money. If a 10g Sugar free cherosa lolly costs 22p 1g = 22 = 2.2p 1 kg = 1000g so costs 2200p 10 Using real data 50g of Garden Gang dried fruit snack cost 28p 1g = 28 = 0.69 p 1 kg =1000g so costs 690p 50 Which is best value? These are quite complicated calculations. Sometimes prices and weights may change. What type of computer program is used when we need to complete tables of calculations?
Creating the spreadsheet Load the file Price per kilogram 1.Enter the formulae to calculate the ‘value for money’ figures. 2.Enter some trial values for your new snacks (number of snacks, weight of pack, price), you do not want to be too expensive! 3.Now choose an appropriate graph to present your data
Advantages of Spreadsheets What are the advantages of having the figures calculated on a spreadsheet? Our Market research is finished, next week we will create a report and suggest what our new snacks should be like. Discuss your ideas!