Making Imatra More Attractive for Russian Tourists Grigory Kharitidis Nordica Travel Nordica Centre for Business Cooperation Imatra, 11 February 2010

Agenda About our company and clients Attractiveness of Imatra for our clients Individuals and groups Corporate clients Marketing highlights and opportunities Business tours and technical visits Summary

About Us Established 1999 Key services and solutions: individual and group guided tours business tourism educational tourism match-making services, technical visits and international business programmes

About Us Broad partner network regional authorities St. Petersburg, Leningrad region, Helsinki, Stockholm, Savonlinna, Lappeenranta regional associations and unions healthcare, housing and utilities services, furniture public sector universities, schools, hospitals, museums etc. big international companies Technopolis, Tikkurila, Coca-Cola, Estee Lauder

About Us & Imatra Imatra is definitely attractive for Russian tourists Our annual Imatra sales: app nights 2 categories of clients: individuals and groups going for mini-breaks companies and corporate clients arranging conferences and incentive tours

Individuals & Groups Imatra’s key attractiveness factors perfect recreational opportunities villas and cabins to rent for mini-breaks numerous outdoor activities shopping and restaurants

Individuals & Groups Imatra’s competitive advantages proximity to the boarder clean environment beautiful nature safety free parking

Individuals & Groups Things to consider and to be improved: new remote villas and cabins on lake shores better promotion of cultural and special events direct scheduled bus line between St. Petersburg and Imatra

Corporate Clients Imatra’s attractiveness factors villas and cabins to rent for corporate events numerous outdoor activities conference facilities

Corporate Clients Things to consider and to be improved: new hotel-type luxury villas better promotion as perfect place for incentive tours and corporate events

Marketing Highlights 2 on-the-surface marketing opportunities: perfect destination for mini-breaks with family and friends perfect place for incentive tours and corporate events

Seasonality Factors Company internal stats.

Marketing Highlights More target groups to consider: admirers of cultural events real estate buyers companies going on business tours (BT) and technical visits

BT&Technical Visits A very promising marketing opportunity: Finland – nearest EU country with HQ goods and services Russian companies need to benchmark and adapt best practice Benefits for the region: attracting business tourists attracting potential investors, clients and business partners

BT&Technical Visits Nordica Centre for Business Cooperation: long record of arranging technical visits and business programmes Stockholm, Helsinki, Lappeenranta, Savonlinna company profiles: ICT, innovations, housing, healthcare, landscaping etc.

BT&Technical Visits BT “EU Best Practice of Supporting Innovative Business” April 2010, Stockholm-Lappeenranta

Summary Imatra is actually attractive for Russian tourists perfect place for mini-breaks, incentive and corporate events, BUT there are things to improve consider marketing Imatra as a place for: admirers of cultural events buyers of real estate business tours and technical visits

K ii t o s ! Nordica Travel Nordica Centre for Business Cooperation Grigory Kharitidis – Project manager + 7 (921) (812)