1 Wednesday January 16, 2013 1. 2 1.Credit Union Participation 2.IIA Stats 3.Program Updates GM Sprint TurboTax Dell 4.New Program – Credit Union Auto.

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Presentation transcript:

1 Wednesday January 16,

2 1.Credit Union Participation 2.IIA Stats 3.Program Updates GM Sprint TurboTax Dell 4.New Program – Credit Union Auto Club 5.Wrap-Up and Questions 6.Next Call

Check on the status of your credit unions with the League Reports at: Credit Unions 3 Program Support Continues to Grow! 2012 Growth12/1112/12Increase Auto2,6172, Sprint1,5601, Member Rewards2,5472,60255 TurboTax (2011 TY)9551, Nearly 3,400 credit unions support one or more IIA programs!

Check on the status of your credit unions with the League Reports at: Credit Unions 4 SalesMember Savings Total Sales3,339,905Total Savings$660 million Sprint Activations1,281,593Sprint Savings> $260 million Auto Sales520,542Auto Savings> $390 million Turbo Tax Returns1,500,000TurboTax Savings> $8 million Credit Union Auto Loans Auto Loans Funded276,440Auto Loan Value> $5.9 billion

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Celebrated 500,000 program sales – Click for press release Click for press release Real-time authorization request data - Q1 – When a member of an IIA GM participating credit union requests an authorization number, we will be able to immediately provide the member information to their credit union – Provides credit unions the ability to quickly reach out to their members and help them secure credit union auto financing – CU Action Required: the address of the CU assigned contact person must be provided to Continuing effort to refine private offers to maximize credit union success 7

Key program focus continues to be credit union marketing efforts: – Web banners – s – Customized inserts Credit union logo Credit union URL Loan Rate (as low as) Disclosures – Lobby materials – Collaboration with local dealers Escalations of concerns need to be directed to your NBCs or 8

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10 To ensure the continued integrity of this program, members must periodically provide documentation to verify credit union membership = eligibility of the program discount. New customers are required to verify credit union membership within 30 days of activation Current customers are required to provide proof of discount eligibility when upgrading their device if it has been 20+ months since their last validation Proof of membership options include any of the below with the member’s name: ● Credit union check ● ● Unexpired credit union credit/debit card ● ● Current credit union statement issued within the last 90 days ● ● Credit union membership card ●

11 Verification is easy and only takes a few minutes to complete. There are two ways to verify credit union membership: Free Invest in America app for Android and/or iPhone – iPhone users can find it at the Apple App Store. – Android users can find the app in the Android Market. – Members just need to search for “Invest in America.” – Members will be prompted to black out all confidential information within the app right on their phone. – This app also lists all other Invest in America discounts. Fill out and fax the Sprint verification form and supporting documents to the Sprint Corporate Accounts: or toll free: Members need to black out all confidential information on their documentation prior to faxing.

12 CU Solutions Group Efforts Developed and launched the IIA app Created app “how to” tutorials (LMCU) for member education Created newsletter articles for both CUs and members (LMCU) Continued communication: leagues/LSCs, all participating CUs and members Sent educational s directly to IIA opted-in members Provided IIA/Sprint signage to 300+ Sprint locations (malls, etc.) Created 10,000 fact/“how to” sheets for Sprint store locations to educate staff on the discount and app In Process Updating all literature to include the QRC to app Creating app “how to” video tutorial for member education (LMCU) Continue educational s directly to IIA opted-in members Constant communication to leagues/LSC and CUs

13 Sprint Efforts Revised the Verification Form removing any reference to (LMCU) Created internal staff training video on the app for Sprint stores Educate consumer at POS Sending current customers text message reminders Sending current customers prompts Leaving current customers voic message reminders Extended new customer verification time from 14 to 30 days. Using CU checking account auto payment records to validate In Process Determining viability of using CU credit card as payment for validation Distributing 10,000 fact/“how to” sheets to sales channels to educate staff on the discount and app Constant communication to all channels Reminders Prior to Discount Removal Day 1: SMS Day 10: SMS ( s sent also if given) Day 20: SMS ( s sent also if given) Day 25: Voice message Day 30: SMS alerting customer discount is being removed

14 League/League Service Corps Post information regarding Sprint verification to your league/LSC website: – QRC to the Invest in America App – Verification Form – Newsletter Articles – Tutorial (video) – Benefits Use the verification newsletter article in your publications Send s to credit unions reminding them of the importance of verification Communication, communication, communication!

15 Credit Unions Post information regarding Sprint verification to their credit union website: – QRC to the Invest in America App – Verification Form – Tutorial (video) – Benefits Include the verification newsletter article in multiple newsletters Add the QRC to the Invest in America app to: statements, website, newsletter Educate frontline staff of the verification process Connect with local Sprint store representative (keep their business cards at teller stations to refer members requesting additional information or assistance) Make sure to have the most up-to-date Sprint literature with the QRC Communication, communication, communication!

When members replace their home phone service with Sprint Phone Connect, they can enjoy up to $100 in instant savings on a smartphone. *Requires a two-year Agreement/activation. Home phone not included. $100 may be used on iPhone. ** Not eligible for the Credit Union Member Discount. 16 When: Runs through April 11, 2013 What: When members replace their home phone service with Sprint Phone Connect*, they can enjoy up to $100 in instant savings on a smartphone. – Only $19.99/month**. Unlimited local and long-distance calling while on the Sprint network. – Free Sprint Phone Connect device; easy start up – Keep your phone number How: Offer only available in Sprint Stores. Members should mention Corporate ID: NACUC_ZZM to claim the discount. Must activate both devices in store on the same account at the same time.

17 Renewal Forms for the Sprint Credit Union Member Discount program should be submitted no later than October of the new Contract Year (October 2012). Participating credit unions are responsible for marketing the program throughout the entire Contract Year, via their website, lobby and newsletter beginning in October, regardless of when they schedule their statement insert mailing, by utilizing the free materials provided. Credit unions can submit their renewal form in October and still schedule for a July statement insert mailing. In the future, please communicate this to your credit unions to ensure that they have ample time to fulfill all of the minimum marketing requirements. Remaining opportunities for the Contract Year statement insert: April Mailing (3/31/2013 Statement Closing Date) Requests must be received by 3/1/2013 July Mailing (6/30/2013 Statement Closing Date) Requests must be received by 6/1/2013 Of the 1,818 participating credit unions, 35% (628) have not yet renewed for the Contract Year.

18 The annual Sprint marketing incentives are generated from overall member usage – a good reason to keep it in members’ minds. The more the program is taken advantage of, the more members save and the higher the incentives become. Credit union marketing requirements: Promote Sprint service exclusively Include a quarterly statement insert at least once per Contract Year Continuously display Sprint lobby materials Publish approved newsletter articles at least two (2) times per Contract Year Display approved Sprint banner and link on credit union website Additional ways credit unions can keep Sprint growing: statement messaging, posters, team up with local Sprint stores for lobby events, add the discount to benefits of credit union employment.

19 As our partner, here are the things your organization can do to assist in making the program a success for all. Post information regarding Sprint Verification on your website and encourage your credit unions to do the same (Sample: Send your credit unions s regarding verification and remind them of what they can do to help their members continue to receive the benefits of this program Continue to grow your state(s) credit union participation Follow up on credit union inquiries/needs: I will be sending these directly to the leagues/LSCs for assistance Encourage Credit Unions to keep Sprint on their members’ minds Encourage 2012 – 2013 Contract Year renewals

Credit Union Webinars Dates - All Webinars 4:00 PM (EST) Tuesday February 12 Tuesday March 12 Tuesday April 9 Tuesday May 14 Tuesday June 11 Tuesday July 9 Tuesday August 13 Tuesday September 10 Tuesday October 8 Tuesday November 12 Tuesday December 10 Attendee URL: Will be sent monthly to leagues/LSCs For Toll Free Audio Call: Participant Code: ● Verification ● ● Marketing Requirements ● ● Promotions ● ● Incentive Calculation ●

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Post web banners prominently on CU website home page and online /home banking sites that link to their custom TurboTax microsite Send HTML s directly to credit union members Promote the TurboTax “Double My Refund” Sweepstakes so members of participating credit unions will have a chance to win before 2/28 Order FREE printed Jackson Hewitt statement insert coupons, bundled take-ones and posters to include in monthly statements and for in-branch promotion. Can also post a link on CU’s website to the electronic version of the coupons for broader distribution 22

23 DateActivity Dec – Mid JanuaryLog onto the Partner Center at lovemycreditunion.org to get Tax marketing materials: Order FREE Jackson Hewitt inserts, take-ones and large posters by 1/25/13 Post TurboTax web banners prominently on website home page and within online/home banking sites (Promoters can request custom sized banners online) Include Tax articles in newsletters, social media messaging, e-statements, etc. Early JanuaryTurboTax Sweepstakes Began 1/3/13: Members of participating CU’s can qualify to win TurboTax Promoters: Must send two dedicated s (The first one should be sent no later than 1/26/13. Promoters can request assistance with delivery) 1/30/13IRS E-file: IRS starts accepting e-filed tax returns for Tax Year /21/13 – 2/15/13Peak tax season: 30-40% of CU members will be finished filing their tax returns by mid- February. 2/28/13TurboTax Sweepstakes Ends March - AprilOptimize campaign messaging with End of Tax Season Messaging TurboTax Promoters: Must send two dedicated s (The second one should be sent no later than 4/1/13) 4/1/13 – 4/15/13Late season peak (final days of tax season) 40% of CU members will finish their returns OngoingCUSG will participating credit unions regarding member activity and marketing best practice reminders 23

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25 $50 off on Select Dell Inspiron Systems – Enjoy reliable secure easy computing with the Inspiron that’s right for you – Instant savings – simply use coupon code HVVHWTGJ3Z5Q0W when placing order – Discount offered through February 1, 2013 – Click here to view offer details Click here Dell Advantage – Additional Discounts – 5% back in the form of a Dell eGift card on all purchases – Free second day business shipping – Exclusive discount offers for computers, electronics, and accessories

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Roadside Assistance plan offered exclusively to credit union members Private label plans offered through the 2 nd largest roadside assistance company in America Revenue share opportunity for Leagues and CUs Pilot launch - February 4,

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Marketing – Post Web Banner – Booth at AC&E and Promote IIA Products – Speaking opportunities for NBC’s, partners, etc. at AC&E’s, leadership events, lunch and learns, webinars, etc. Communication Vehicles – Newsletters Articles Seasonally Promoting IIA Products – Quarterly IIA Product – Annual Call to action letter from League CEO – Information displayed at League events and Lobby Sales – Set up visits with targeted credit unions (NBC’s / League Reps) – Track contacts, sales and opportunities 29

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31 League Conference Calls will be held the 1 st month of each quarter on Wednesday’s at 3pm EST* – April 17, 2013 – July 17, 2013 – October 16, 2013 Access Information – Toll free: +1 (866) – Conference ID: *Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards