Navigating the Future of Mobile Marketing: How to create meaningful consumer engagement that drives brand loyalty and results Patricia Clark, VP of Sales & Sponsorships

The Evolution

Work with the Experts Experts in App Publishing Leaders in Brand Integration Highly Scalable, Multi-Screen Publishing Platform Synchronized Multi-Screen Brand Integrated Experiences

Premium Rich Media Ad Network Multi-Screen App Access Top-tier Apps or expand your reach with our extended network of thousands of apps - Developed in Multiple Platforms - 12 Apps in the Top 10 of their Categories - 10 in the Top 5 Rich Media Ad Network -1.5M+ Unique users on our premium network or access our extended network of 200M+ -102M+ Ad impressions on our premium network or access our extended network of 40B+ - Monthly Average of 69+ Page Views per Unique User Minutes of Use / visitor

Zumobi’s goal is to create premium in-app advertising that goes far beyond standard mobile banners… …and create the next generation of mobile brand advertising. We call this approach…

Core Brand Understanding Participatory Media Integrated Content Experience Enhanced Social Media Interaction Deep Engagement Vote | Follow | Download | Configure Take Action Save the Date | Drop a Hint | Find a Dealer Chevy Technology Series American Express Sync Mustang SN Battle Action Driver Units

ZBi Footprint: Save-to-Homescreen Chevy Buff Mobile Content Experience Ad Center Stage Homescreen Paso Doble Expandable

Deep Engagement Core Brand Understanding Participatory Media Integrated Content Experience Enhanced Social Media Interaction Vote | Follow | Download | Configure Take Action Save the Date | Drop a Hint | Find a Dealer Chevy Technology Series American Express Sync Mustang SN Battle Action Driver Units

How do you tell the story of the American Express Membership Effect via mobile advertising? Through an immersive panorama, leveraging the new ZBi platform, designed for personalization, participation, and rewards …

Integrated Brand Placements Far more than generic banners, ZBi’s interactive rich media ad units capture the user’s attention through design and motion to seamlessly integrate with app content Multiple Creatives | App-Specific Placements | Frequency-capping | Auto-Expanding

The Panorama The ZBi user destination for this campaign was a highly-personalized panoramic snapshot of the cardholder, created by them in just seconds…

Center Stage Touching any of the American Express creative units will bring the user directly into a highly-usable ‘Front Door’, inviting the user to watch a video, or engage further… Or engage further to create your personalized panorama… Quickly watch a video about American Express Sync…watch a video

Center Stage Two Quick Personalization Questions […which the user can skip] LONGWOOD JOHN LONGWOOD JOHN

Center Stage These selections represent the four most popular categories of card use…

Photo UGC For the first time ever, the ad allows the user to access their phone’s camera roll and upload their own photos to create a highly-personal brand experience This unique feature utilizes ZBi’s HTML/Native interoperability for Android and iOS. Photo UGC upload is supported on any all apps powered by ZBi

The Panorama In just three seconds, the user’s personalized panorama is created…

The Experience Your Name Your Town ZBi’s unique One Touch Social feature knows that the user has already logged- in to Twitter/Facebook in-app. Touch the button and you’re following the brand. Very fast. Very cool! We’ve chosen a photo for you, based on your selections. Remember this Photo? You took it! Learn how to sync your card for local offers...and get started, right on the panorama. …or, feel free to upload another of your own!

“ We are thrilled to be tapping into Zumobi’s incredible creativity and expertise in developing innovative mobile ads that make full use of smartphones’ native capabilities across their Zumobi Brand Integration (ZBi) ad platform. They are enabling us to truly bring The Membership Effect campaign to life by creating a highly interactive and personalized brand experience for Cardmembers. ” Louis Paskalis Vice President of Global Media, Content Development and Mobile Marketing at American Express

Core Brand Understanding Participatory Media Integrated Content Experience Enhanced Social Media Interaction Deep Engagement Vote | Follow | Download | Configure Take Action Save the Date | Drop a Hint | Find a Dealer Chevy Technology Series American Express Sync Mustang SN Battle Action Driver Units

Ford Mustang “Battle of the Week” 6 week campaign… New battle every week! Vote for your favorite car Wide array of ZBi in-app units

Core Brand Understanding Participatory Media Integrated Content Experience Enhanced Social Media Interaction Deep Engagement Vote | Follow | Download | Configure Take Action Save the Date | Drop a Hint | Find a Dealer Chevy Technology Series American Express Sync Mustang SN Battle Action Driver Units

INTRODUCES ACTION DRIVERS Drop a Hint 1 Save the Date 2 Gift Concierge 3 Holiday 2012 ZBi's NEW Holiday Action Drivers do just that… drive consumer purchase and intent during the lucrative holiday home stretch. Zumobi's award winning creative and technical teams can help you extend and scale your current holiday campaigns into mobile or generate brand new ways to drive consumer purchases.

Drop a Hint Action Driver Banner Placement [Rich Media enabled] Send a text or Exclusive Auto-Expanding [Rich Media enabled] Drop a Hint 1 Save the Date 2 Gift Concierge 3 Recipient's phone PURCHASE - An innovative way to help Santa by enabling consumers to send their loved ones a text or with a hint to purchase the gift they truly crave SCALE - Engage your brand with your consumers AND all their loved ones. More the Merry'er! FEATURES

Save the Date Action Driver Banner Placement [Rich Media enabled] Exclusive Auto-Expanding [Rich Media enabled] Drop a Hint 1 Save the Date 2 Gift Concierge 3 Integration with CalendarBooked! Reminder set! FEATURES PURCHASE - Consumer's will never miss a purchase opportunity at your big sale, movie premiere or special event as their calendar is marked with your special date SCALE - This is an opportunity to continually engage with your consumers as they… Save your special date Browse their calendars Receive event reminders

Send a text or Recipient's phone Gift Concierge Action Driver Banner Placement [Rich Media enabled] Exclusive Auto-Expanding [Rich Media enabled] Save the Date 2 Gift Concierge 3 Drop a Hint 1 FEATURES PURCHASE - Getting a consumer to purchase directly from a mobile ad is a challenge, but ZBi has a solution. Our Gift Concierge helps consumer's purchase the perfect present while within a mobile ad SCALE - Engage with consumers providing them the opportunity to find your retail location or visit your store online and purchase directly from the ad

Reach Channels Amplify Your Buy with Endless Opportunities to Scale Premium Media Brands Centralized Media Buying Creative Development Campaign Management Effective Optimization Consolidated Metrics Reporting

FinanceTechEntertainment CPG Top Brands Choose Zumobi AutomotiveRetail

Stay Connected Patricia Clark