The University of Auckland New Zealand INDUSTRY PARTNERSHIPS AND REAL ESTATE TEACHING, Deborah Levy Mike Lee

The University of Auckland New Zealand

The University of Auckland New Zealand How we work with industry Long term relationships that need nurturing Get to know the people out there that have something to say and that you can trust Get them involved

The University of Auckland New Zealand External (& Alumni) Relations/hips Financial Support Scholarships Sponsorships and Prizes Graduation Dinner Seminar sponsorship Case Competition sponsorship Student of the Year sponsorship Buddy programme sponsorship Research Advice Financial support Participants Case study material Accreditation Recognition External examiner Sponsorship Student Career Support Buddy/Coffee Mate Programmes Alumni Evenings Networking Evenings Property Case Competitions Job placements Teaching/seminars Contract staff Visiting lecturers Case study/assignment material Mentoring Advisory Board Support Advice Inroads into industry Marketing Property Dinner Property Connect Graduate Profiles Career Development Programmes Our Strategy

The University of Auckland New Zealand Marketing Property Dinner Publications Property Connect Graduate Profiles Book Career Development Programme Property Flyers Marketing video

The University of Auckland New Zealand Financial Support Scholarships & Prizes Externally funded scholarships and prizes Amounting to approx $100,000NZ pa Sponsorships Dinner Sponsorships Seminars Case Competitions Awards Buddy Programmes

The University of Auckland New Zealand Student Career Support Buddy/Coffee Mate Programmes Alumni Evenings Networking Evenings Property Case Competitions Job placements

The University of Auckland New Zealand Student Career Support Recruitment Process Workshops Identifying skills required for the job Writing a winning CV Creating an impression at an interview Working effectively in a team

The University of Auckland New Zealand Research Advice Financial support Participants Case study material

The University of Auckland New Zealand Advisory Board The Advisory Board is made up of senior property professionals representing different sectors of the industry. The main objective is to produce world-class graduates, research and ideas that underpin the industry’s position within a knowledge- based economy and society. :

The University of Auckland New Zealand Accreditation Industry Partners  The Royal Institution of Chartered Surveyors (RICS) (UK) The Property Institute of New Zealand PINZ)  The Valuers Registration Board (VRB)  The Real Estate Institute of New Zealand (REINZ)

The University of Auckland New Zealand Teaching/Seminars Teaching/seminars Contract staff Visiting lecturers Case study/assignment material Mentoring

The University of Auckland New Zealand How to make it happen Have to be prepared to work after hours Look for opportunities to make connections Build on relationships Remember this is a long term project starting with students Have an ambassador that wants to make the connections Alumni relations (Incl social media such as Linked-In) Be ready to ask when the time is right

The University of Auckland New Zealand What does this mean?

The University of Auckland New Zealand Is this what our stakeholders think of us?

The University of Auckland New Zealand But maybe there is hope Research PracticeTheory The University

The University of Auckland New Zealand Theory-fortified, work-ready graduates Real world projects Negotiation: Real-world projects/problems with real world incentives Assessment: Balancing the tension between course content and external validity Assignment: Hone industry relevant skills such as teamwork, writing, presenting.

The University of Auckland New Zealand examples 2 nd year undergraduate property marketing course Lectures include property cases, produced with the assistance of property professionals and guest lecturer. Buddy programme where students are buddied up with professionals in the industry Group Assignment where students are instructed on a real world assignment by a property professional and group presentations are made to them.

The University of Auckland New Zealand Objectives Video cases give students a learning experience utilising real life scenarios presented by experienced property professionals in the industry Guest lectures, people that the students can see and ask questions to. Back up information received in class. Buddy programme, mentoring programme where they can start to network and ask additional questions.

The University of Auckland New Zealand Assignment Students gain experience and skills in formulating a Real Estate Marketing Plan for a proposed development Student feedback very positive about this assignment. They learn about the amount of research required. They understand a target market and adapting a promotional strategy to speak to them First hand experience of the property market and the competition out there. The group dynamic an essential part of the learning experience.

The University of Auckland New Zealand Adapting and improvng Video of a similar project talked through by a real estate marketer and a marketing professional. “the Galleries” Helps to guide students through the strategic marketing process. Previous years students felt that they were in the dark.

The University of Auckland New Zealand Year 2 Property Assignment 187 Campbell Rd Greenlane Auckland

The University of Auckland New Zealand EASTERN SUBURBS MARKETBEAT The desire to own a slice of some of Auckland’s most highly sought suburbs is continuing to act as one of the key drivers of sales in the core Eastern Suburbs. This isn’t just having an impact on the traditional ‘core’ Eastern Suburbs or Parnell, Remuera, Orakei and the Eastern Bays. Increasingly, the peripheral suburbs of Greenlane, Ellerslie and St Johns are falling further into favour of residential investors.

The University of Auckland New Zealand EASTERN SUBURBS MARKETBEAT

The University of Auckland New Zealand EASTERN SUBURBS MARKETBEAT The appeal of the Eastern Suburbs has always rested in the fact that the area is adjacent to the harbour, it has a high level of amenity, with a number of well established and distinct retail destinations, and that it is zoned for some of the country’s best schools. These factors continue to be at the crux of drive people’s decisions to move into the area. There also appears to be an overflow affect, which is having a positive impact on surrounding suburbs. Purchaser interest in the core suburbs is currently outstripping the available property, so purchasers are turning to adjoining suburbs as an alternative.

The University of Auckland New Zealand Market watch House prices continue to rise – listings in short supply and buyers remain in force REINZ House sales up by 25% versus the previous year. Average selling price up 14% from a year ago, 21% from the 2007 peak and 36% from the low of 2008/09 Activity is strong and although construction is rising the supply gain is relatively small, the lag effect will remain in place for some time. New market influences – interest rates, higher deposit rates ?

The University of Auckland New Zealand Market watch The development of Auckland Council’s Unitary Plan, in particular, the trend towards intensification, is drawing investors into the Eastern Suburbs. Investors are continuing to look for ‘added value’ opportunities. If and when the unitary plan is passed, there will be opportunities for building dwellings on smaller residential lots. Developers are starting taking a forward looking position on this, looking for sections which can be further developed.

The University of Auckland New Zealand Market watch

The University of Auckland New Zealand Market watch

The University of Auckland New Zealand Market watch

The University of Auckland New Zealand Residential Project 187 Campbell Rd Greenlane Large Site Mixed use Core Residential Amenities / supporting elements to the site Environment – parks / landscaping

The University of Auckland New Zealand Property Assignment Your Task: You have been asked to prepare the following: A SWOT analysis for the potential site, including an analysis of the local competition. A recommendation on the style and make up of the property that would work well within the development site. A comprehensive marketing and promotion plan for the site. Ensure that you plan covers off the following: Target market – core groups Psychographics of the potential target audience Why will they buy in this development over other suburban locations? Recommend a suitable name and your rationale for your choice. Marketing objective, marketing and promotional strategy. Promotional budget and timeframe Prepare a 3 minute power point presentation for your manager highlighting the key aspects of your recommendation.

The University of Auckland New Zealand The key aspects of presenting to a client Market Overview The product offering SWOT Analysis Target Market Pricing Marketing and communication strategy Marketing budget Project Team Commission/ agency / timing

The University of Auckland New Zealand Key considerations Thinking about really ‘selling’ your concept Be prepared to answer questions, appoint a spokesperson Use strong visuals and keep your key points in the power point presentation to a minimum. Remember you need to think about how you would present yourself in the real world or workplace. Think about your standard of dress and looking professional.

The University of Auckland New Zealand Course Requirement The marketing and promotional plan A group three minute presentation on the core idea and marketing plan. This will be presented to the board members (Deborah and Rachel) The top 5 project presentations will have the opportunity to present their marketing presentation to Mike Bayley – Managing Director of the Bayleys Group at a function at Bayleys Real Estate.

The University of Auckland New Zealand Experience is learning from your mistakes, education is learning from everyone else's’.