© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here The New Frontiers of Innovation Technology to create the next customer experience Christian Verstraete – Chief Technologist – Cloud Strategy Munich, February 23 rd, 2012

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 5 Key Megatrends 2 Urbanization Increased Middle Class Aging Population Health Awareness Demographics Brands Markets Competition Partners Suppliers Globalization Client Interactions Referencing Advise Advertising Social Media Product features Usage Communication Business Models Mobility Sustainability

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Speed in business is increasing dramatically , Seconds Trading analytics Airline operations Call center inquiries Track financial position Supply chain updates Mail/express/fax/ Document transfer Phone activation Refresh data warehouse Trade settlement Build-to-order PC 30 minutes5 seconds 20 minutes30 seconds 8 hours10 seconds 1 day10 seconds 1 day 5 minutes 30 seconds3 days 45 seconds 1 month 1 day5 days 6 weeks 24 hours 3 days1 hour Server Provisioning8 weeks5 Minutes

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here And for you What’s the implication for your product? 4 Differentiation Time to Market

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Convergence of 3 key concepts Information Technology Cloud Social Media Mobility 5

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Examples Combining Cloud, Mobility & Social Networking to build unique customer experience

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Cloud & Mobility GPS Manufacturer Current Situation: Successful product Alternate GPS Traffic Jam Future Possibility Combining “internet of things” Using Location Services Propose multiple alternate routes 7

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Cloud & Social Media Quirky.com Current Situation: Product innovation and go-to market is handled by innovator Proposed Approach Use ideation to define key innovations Collaborative Engineering Go-to market IP protection 8

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Cloud and Mobility Ford Evos Concept Car Develop a totally different user experience by: Adapting the car to the road conditions Provide the driver with information Create a driver friendly car Intelligent car understanding driver preferences 9

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Cloud and Mobility HP ePrint Print from any mobile device where- ever you are Each printer has an address Just send your document to an e- mail address and it will get printed on the printer of your choice Mobile apps developed for iOS, Android, Symbian ePrint & Share for Building Professionals

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Innovation & Collaboration To create differentiation

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here How to create this unique product Technology Innovation Exploiting technologies to provide new capabilities All Technology Innovation Exploiting technologies to provide new capabilities All Product/ Services Innovation Combine the new technology, IT and business capabilities for unique service and product offerings Business Units Product/ Services Innovation Combine the new technology, IT and business capabilities for unique service and product offerings Business Units Business Innovation New business models, processes and efficiencies LOB Management Business Innovation New business models, processes and efficiencies LOB Management IT Innovation Transform IT from a supporting cost centre to a service provider to LOB IT IT Innovation Transform IT from a supporting cost centre to a service provider to LOB IT Ecosystem Innovation Combine own strengths with the ones of the partner network to increase market responsiveness Functions Ecosystem Innovation Combine own strengths with the ones of the partner network to increase market responsiveness Functions Cloud, Social Media and Mobility are new technologies that enable innovation throughout the enterprise and its ecosystem

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Ecosystem Innovation 13 Design Sell & Service Produce 1. Collaborative Engineering2. Design for Serviceability 3. Social Networking Supplie r & Partner OEM Channel & Customer

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Need for Collaboration Reduce time to market/time to respond Integration between design, engineering & manufacturing Integration between sub-assembly, assembly and product design Need for close involvement of suppliers of new technologies Global business Design centers in multiple geographies Worldwide supplier base  Strong need for more “real-time” design involving a larger number of geographically distributed partners = Requires a collaboration platform 14

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Example – cloud based Multi Project Management Supplier 1Supplier 2Supplier 3 HP / ACTANO RPLAN Instance Other Applications (PLM, ERP,...) Service Consumer Service Provider OEM 1 CCPM-Integration Project 1 (Cross Company Project Management) Supplier 4 OEM 2 CCPM-Integration Project 2 (Cross Company Project Management) Cloud based application platform Single data pool Secure & controlled role-based data access Multi-Tier & Sub-Tier Integration CCPM-Integration Collaboration Project (Cross Company Project Management)

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Design Integrity and Collaboration Approach Example: Aerospace Ecosystem: Tier requirements 16 Teamcenter Community External Teamcenter Multi-Site ( OEM Process or Mapped to OEM Process ) External Teamcenter Multi-Site OEM Internal Teamcenter Multi-Site Risk & Revenue Partners Build to Specification Component Design, Mfg Sub-System Design Tier.5 Systems Integrators Standard Parts System Concept & Design System Validation, Mfg Process OEM PLM Platfor m PLM as a Utility PLM Project T1 T2 T3

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here A Collaboration Environment 17 Partners share a secure compartment within the cloud. In this space they can exchange information, discuss matters and perform business processes

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Typical tools exist today It doesn’t need to be fancy Microsoft Sharepoint Wiki Environments A forum A virtual room A chat room VOIP connections 18

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Listen to your customer To develop the right product

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here What are your customers telling you? 20

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Today’s Multichannel World 21

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Manual Processes Personalization from forms/questionnaires, geodemographic profiling Aggregate content, tag & categorize Hypertext links to similar content Searching for information ing information to relevant recipients Reformatting for multi- channel delivery, e.g. PDF to XML Answering customer inquiries via a helpdesk Aggregation Automatic categorization Hyperlinking Profiling Personalization Collaboration Delivery Retrieval Routing Alerting Process Automation Notes News Feeds Internet Database Files Document Management XML Information Theory and Bayesian Inference Integration Through Understanding Audio/ Media Understanding & Automation Removes Manual Processes 22

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Analyse Speech 23

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Conclusion

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Cloud, Social Media, Mobility When developing your next product Listen to your customer – Social Media Think about how to make the user experience unique: Cloud Mobility Build a collaboration environment to improve communication 25

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Thank you Christian Verstraete Blog: