VIDEO CONTENT: Acquisition of Broadcast Programming OPASTCO U WORKSHOP Winter Meeting Maui, Hawaii January 19, 2003 Howard S. Shapiro, Senior Counsel Bennet & Bennet, PLLC
1972: FCC ADOPTS COMPREHENSIVE CABLE RULES One Stated Goal --Protection of Local Broadcasting Must Carry of Local Television Stations Signal Importation Limits Blackout Rules Rules Triggered by Station Demand No Retransmission Consent
1976: STATUTORY COPYRIGHT LICENSE ESTABLISHED Covers all Secondary Transmissions Passive Carrier Exemption Transmissions Must be Simultaneous No Alteration/Commercial Substitution
1976: STATUTORY COPYRIGHT LICENSE ESTABLISHED Payment Based on System Size Foreign Stations Based on FCC Signal Carriage Rules Different Definitions Cable System Network Station Copyright Office Bias
: DISTANT SIGNAL AND SYNDEX RULES ABOLISHED No Station Consent Needed Copyright Office Adopts Punitive Rates
: MUST CARRY CHALLENGED 1985 Quincy Decision FCC Adopts New Rules 1987 Century Decision : SYNDEX REIMPOSED
CABLE ACT Establishes Current Must Carry/Retransmission Consent Regime Constitutionality Upheld by Divided Supreme Court Copyright Law Subsequently Amended Different Rules For Commercial/Non-Commercial Stations
Applies to Local Commercial Stations Only Election Made by October 1 (limited exceptions) New Stations New Systems Channel Dropped Surrender of Analog Channel Default Election is Must Carry Uniform Election TRIENNIAL ELECTION
MUST CARRY Request Not Necessary Notification Requirements for New Systems All Commercial Stations in DMA (subject to cap) and certain LPTV Stations Noncommercial Requirements Depend on Channel Capacity Exceptions Duplication/Antileapfrogging Poor Quality Signal Copyright Indemnification
MANNER OF CARRIAGE Primary Video/Audio & Program Related Material Closed Captioning and EAS Non-degradation Channel Positioning Deletion/Repositioning Notifications Market Modifications Cannot Accept Payment (other than Copyright)
RETRANSMISSION CONSENT Applies to All MVPDs and All Broadcasters (LPTV) No Consent = No Carriage Must Be in Writing Exceptions Must Carry Stations (Cable/OVS) Non-Commercial Stations Certain Superstations Network Signals to White Area HSDs Master Antennas
RTC NEGOTIATIONS Everything On the Table Exclusive Agreements Prohibited Until 12/31/05 Duty to Bargain in Good Faith Until 12/31/05 Must Negotiate Meet at Reasonable Times and Places/No Delays Designate a Decision Maker Can’t Offer Single Unilateral Proposal Must Respond to Counterproposals and Give Reasons Need Not Give Same Deal to Different MVPDs Need Not Reach Agreement
RTC ISSUES Unequal Bargaining Power Network Consolidation Regional/National Cable Consolidation Joint Ventures and Sweetheart Deals Cash Compensation/MFN Channel Positioning Dual Carriage/MFN Technical Standards/Bandwidth and Bit Rates HDTV Full Line Forcing Higher Rates for Affiliated Services Confidentiality Ad Avails
DIGITAL TRANSITION Digital Tuner Phase-in Transition Ends 2006 (just kidding) Simulcasting Requirement Begins in 2003 Digital Rights Management/Copy Protection
DIGITAL MUST CARRY No Dual Carriage Broadcaster Elects Analog or Digital Retransmission Primary Video = Single Stream (Broadcaster chooses) Ancillary Services Not Entitled to Carriage No General Guide Data (only program related) Provide Equal Quality as For Any Digital Service HDTV Must Be Provided in HDTV Must be on Basic Tier Unless Subject to Effective Competition
DIGITAL RTC Partial Carriage Permitted Can Tie Consent for Analog to Carriage of Digital NCEs Can Grant Exclusives Outside Must Carry Area
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