Football Manager 2009 Advertising Opportunities in PC and Mac

2 Title Information Genre:Football Management Simulator Platform:PC & Mac Release Date:November 14 th, 2008 Rating: Forecast Sales:800,000 Global 58% UK Sales Forecast Target Demographic: 18-44M Territories:Global Game Highlights: The worlds best selling, most realist and most in depth simulation of Football Management You can now watch your matches in 3D from multiple camera angles and re-watch any part of the match by fast forwarding and rewinding the action using a new match time bar that flags the key moments in the game. New STEAM integration provides ongoing online support for Football Manager™ 2009, allowing players automatic 'behind the scenes' game updates and patches

Game Summary – Why Football Manager 2009 Football Manager 2009 is the world’s best-selling, most realistic and most in depth simulation of Football Management! With greater realism, depth and a huge database, football enthusiasts can flex their own managerial skills in the undisputed, number one game in the genre. Football Manager 2009 hosts a vast array of features including the debut of a real-time 3D match engine making it the most in-depth soccer management game ever created. 3 The King of Coaching Sims is Eagerly Awaited by an Army of Diehard Fans Every Year

Marketing Summary – How big is Football Manager 2009? TV advertising in UK, Holland, Greece and Portugal In the UK we will be focussing on football coverage on Sky, Setanta and ITV in Premiership and Champions League programs Other UK activity includes – Broadsheet ads on day of launch and activity with Sport and Shortlist magazines – pre-roll video ads on online sports videos – sponsorship of TalkSport radio Across Europe, activity includes: – Sponsorship of France’s top football TV shows on Canal+ as well as radio sponsorship – Sponsorship of TV football coverage in Denmark and Portugal – Partnerships with FourFourTwo in Australia and Sweden Other Media 1million video hits on YouTube (no.12 & 13 most viewed globally in their first week) 4 The Best Supported Football Manager EVER! 3million people hit with FM09 messaging pre-advertising efforts

Key Game Features 3D Match Engine – The famous Football Manager™ match engine can now be viewed in full 3D with motion captured animations the players. Watch from multiple camera angles and re- watch any part of the match by fast forwarding and rewinding the action using a new match time bar that flags the key moments in the game. TV View – Watch your matches in new full screen TV view and customise your match day screen with widgets to view the information you need as a football manager, be it player performance, match action zones, pitch radar, latest scores and many more. Assistant Manager Feedback – Pre-match and in-match feedback from your Assistant Manager on how the team is performing and your player’s motivation levels, as well as hints on how your tactics are working and how you could outwit the opposition’s tactics. Improved Media – SI have worked hard to reflect the greater impact the media has been having in recent years on the world of football, in the in-game dealings with the press. The game now features more news stories, more detail and greater media interaction than ever before, creating an even more realistic simulation of the football world. 5

Key Game Features Press Conferences – Attend pre-match and post-match press conferences with local and national journalists and build up relationships with them over time, but choose your answers carefully because they could come back to haunt you in the media at a later date. Board Confidence – Following on from its addition in Football Manager™ 2008, board confidence has been expanded and improved. In addition, the board will now also feedback to you on your squad harmony and the club’s stature in the football world. Preferred Moves – Train your players to learn ‘preferred moves’ to add to their game. For example, train central defenders to not dive into tackles, or wingers to do stepovers before crossing the ball. Female Manager – For the very first time you can now play as a female manager. All of the text in the game now also has a female gender so the game represents female managers and staff in the game in the correct gender. Realistic Finances – SI have listened to feedback from all of their researchers to try and model every single financial area of the game correctly for each country, including transfers, staff wages, budgets, ticket prices, season tickets, competition bonuses and club sponsorships. 6

In the Media… What people are saying about Football Manager… “…a dead cert to top PC bestseller lists for months on end.” – IGN.com Sports Interactive's Football Manager series is the definitive football management experience there is. No other management series comes close to matching its sheer depth, exhaustive attention to detail and impressive levels of realism. – Eurogamer.net “Football Manager is one of those rare games in that it knows exactly what it's trying to do, sticks to that plan religiously, and does it very well indeed.“…– Gamespot.com Step aside, pretenders to the crown, Football Manager has returned. Rivals may claim glitzier graphics or funkier in-game sequences, but, 15 years on from its first conception in 1992, no other management simulator can match the FM series for sheer, life-wrecking addictiveness. – The Guardian 7

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