Doug Johnson June 2006 SWSOFT GLOBAL HOSTING SUMMIT 2006 Customizable OSS / BSS

Global leader in hosting infrastructure software Software Deployments (as of Nov 2006) –10,000 service providers in 100 countries –120,000 servers, 10 million domains Funding –Profitable - 200% annual growth –Backed by Insight, Bessemer, and Intel Capital Expertise –700 experts, including 500 engineers –Unique hiring model at MIPT, NSU –28+ patents pending –Multiple industry awards - including recognition as a IT Week 2005 Top Innovator Moscow, Russia R&D Headquarters Washington DC Sales & Marketing Support, Services Frankfurt, Germany International Operations Novosibirsk, Russia R&D Tokyo, Japan Sales & Marketing Singapore Sales & Marketing London, UK Sales & Marketing (new!) Beijing, China Sales & Marketing (new!) About SWsoft, Inc.

What is PEM? Customizable solution for automating a hosting infrastructure Two primary sub-systems: –Operations Support System Provisioning Resource management Monitoring Service management –Business Support System Account management Storefront and order processing Domain registration Billing and invoicing Fraud screening Workflow engine

Which Solution is Right for My Business? HSPcompletePEM Pre-integrated for rapid deployment Modular for growth and customization Scalable to tens of thousands of accounts Scalable to millions of accounts Easy to install and manageDistributed Cost efficient optionFull Windows Services support PEM benefit highlights: Extends to support new services and interfaces Integration with existing infrastructure and systems Flexible and robust billing engine

Home Building and Software Development Base Model + Options –extra bedroom –garage Base Model + Options –custom workflow –custom services

What services can PEM deliver today? Domain Registration, Parking, DNS Management Mail Hosting Shared Web Hosting – Linux Shared Web Hosting – Windows Hosted Exchange Windows SharePoint Services Data Hosting (MySQL, PostgreSQL, MSSQL) Windows Media Hosting VPS Hosting – Virtuozzo for Linux VPS Hosting – Virtuozzo for Windows VPS Hosting with Plesk control panel … expands to include your service offerings PEM Services

PEM Functional Architecture Architecture Overview –Distributed –Scalable –Customizable –Extendable Flexibility enables hosting service providers to deliver new services without purchasing a new architecture

PEM in Production – KPN – Joost Pisters PEM Integration Capabilities –KPN Content Management System PEM Offering Flexibility –KPN Sales Offering in technical control panel About KPN KPN provides telephone, Internet, television, mobile, and data services to customers in The Netherlands and Western Europe. KPN serves 2.2 million Internet subscribers and 6.9 million fixed line subscribers.

PEM Business Case Save Money Automate common tasks –$3-5 per month per customer Reduce fraud –5% uncollectibles Improve marketing –$2,000 / month online Grow Revenue Retain customers –$25 / acquisition Upsell customers –10% revenue increase Speed deployment –Save 6 months of time

Plan Upgrades PEM Revenue Generation Up-sell opportunities –Plan upgrades –Add applications –Add resources Up-sell features –Purchase directly from control panel –Automatic provisioning –Create plans based on any type of platform Dedicated Server Antivirus Blog Content Mgnt. Database DNS E-Commerce FTP Games Mail Services Monitoring Spam Filters etc. Bandwidth Disk space IP addresses Mailboxes etc. Virtual Private Server (VPS) Basic Shared Hosting Add Applications Add Resources Advanced Shared Hosting

Multi-layer Support Multi-Tiered –PEM scales to support any business model by providing a customizable reseller hierarchy Customizable at all levels –PEM provides customizable interfaces for service providers, resellers, and end users

SWSOFT GLOBAL HOSTING SUMMIT 2006 PEM.Exchange Solution

Value Added Offering –Business class –SharePoint collaboration –Future HMC development PEM Delivers –Storefront –Domain registration –Resource allocation and tracking –Control panels –Billing PEM.Exchange Solution Packaged Offering –Software –Configuration –Special pricing –Implementation –Training –Maintenance

Architecture Diagram 19 server deployment –5 Exchange front end servers –5 Exchange back end servers –2 DNS servers –2 Active Directory servers –1 Provisioning server –2 PEM front end server –2 PEM back end severs 30,000 mailboxes Fully redundant and scalable

PEM Demo Live Demo on CrucialServer

PEM Roadmap Please contact for an updated PEM roadmap

SWsoft Services Industry-Standard Process Adopted and customized Highly-Experienced Engineering and Service Team Constantly growing: 500+ engineers Customer Migration Experts Hundreds of accumulated years of real-life experience and deployments Reuse Existing Technologies Plesk & Virtuozzo & HSPcomplete experience Analysis & Design Impl. & Custom. Deployment Migration Training Maintenance & Support Systems & Business Integration Functional Specification Completed & Operational System Customized Software Deployed System

SWSOFT GLOBAL HOSTING SUMMIT 2006 PEM.Billing Manager

What is the PEM Billing Manager? PEM Billing Manager is a separate product but is tightly integrated with the PEM OSS Modular structure and open API allows the PEM Billing Manager to integrate with complex environments Core Services Billing Manager EcommerceBillingMarketing Reseller CRMSupport XML Virtuozzo Plesk In-House System Custom Application 3rd Party Application Service Provider, Reseller, and Customer Control Panels Domain Registrar Accounting System Trouble Ticketing System Provisioning System Payment Gateway

PEM Billing Manager PEM Billing Manager delivers centralized account management and billing functionality to providers who have a custom control panels Storefront Order Processing Workflow Service Plan Management Discounts, Promotions E-Commerce Reseller Support Trouble Ticketing Fraud Screening Billing Manager Features API and SDK

Based on Industry Standard Tools –C++, SQL, XML, XSL, PHP Automated Code Generation (LISA) –Database Objects –Business objects –User interface 4-tier Client-Server Technology Distributed Security and Transaction Management RDBMS-independent Customizable –User interface: XML –Business logic: custom modules Scalable Up and Down Development Environment Together KDevelop HTML Interface Java Interface External SystemsAccountingProvisioningCustomer-Care Deployed Distributed Application XML UI/API App ServersDB LISA Business Rules Database Schema GUI/API declaration Integrate Business Objects DB Objects XML UI/API Built on StellArt Platform

PEM Billing Manager (BM) Architecture BM Core BM Service Gates (~10)BM Plug-Ins (~30) Order Processing Workflow Engine Fraud Screening Notifications Reporting Promos & Discounts Service Plan Manager E-Commerce PEM Gate OpenSRS GoDaddy Payment Gate Manually Provisioned Items Gate Authorize.Net PaymentTech Domain Registration Gate OpenSRS API GoDaddy API PaymentTech API Authorize.Net API

Billing Manager Components System Billing Manager Core*Extended by Service Gates Customizable storefront Fraud screening system Centralized account management system Trouble ticketing system Resource usage accounting Reporting Workflow Tax computations Payment gateways Domain registration with name spinning Network and resource provisioning Accounting system PEM Billing Manger delivers a pre-packaged solution that can be integrated and modified according to service provider needs.

PEM Billing Manager PEM Billing Manager meets the specific needs of hosting service providers: Multiple Service Offerings Domain Registration Shared Hosting Plans Virtual Private Servers Dedicated Servers Application Hosting DSL and Cable VoIP and IM Provider defined plans Disk space Mailboxes Bandwidth Domains Resource Based Billing Applications Services Provider defined resources Open Interfaces Payment gateways Domain registrars Control panels Internal systems Third party systems Provider defined interfaces

Workflow Builder Configure the workflow to fit the provider’s operations Flow can include automatic and manual steps Billing Manager is shipped with few pre-defined workflows Fraud Screening Success Charge Credit Card Mark Order As Fraud Put Order On Hold Provision Services Order Placed Yes No

Feature Highlight – Ancillary Services PEM Billing Manager can be expanded to bill services not traditionally offered by hosting providers

Feature Highlight – Robust Reporting Drill down reports for service providers and resellers

PEM Roadmap Please contact for an updated Billing Manager roadmap

Wrap up and questions Thank you for your attention. Contact information: Douglas Johnson ,