1 uclick Mobile Comics and Manga 2008 Confidential © uclick LLC Note: play in slideshow mode for animated demos throughout presentation

2 Phase 1: Comic Applications

3 Comic Strip Applications Multiple comic application SKUs Branded comic packs for specific target audiences Current, color comics updated 6 days a week in scrollable format

4 Comic Strips – Mobile Web All comics delivered daily via mobile Web Subscription and advertising models supported Titles constantly added Broad support for any mobile Web enabled handset English and Spanish language available

5 Comic Book & Manga Applications First mobile comic books and manga in North America Major brands and top fan favorites Subscription-based “anthology” approach Six or more titles in one application for $4-5 per month Edited and formatted for a panel-by-panel view New episodes daily, plus access to full archives Two versions available now: –GoComics Books –TOKYOPOP Mobile Manga

6 Made for Mobile Comics View the trailer:

Sales Highlights Placement on all major US carriers Trial versions allow sampling before subscribing Over 400k trials since launch 40-50k new readers per month 3-4 million page views per month Many titles have more mobile readers than monthly print sales Audience reach is broader than traditional comic book base Comics and manga run equal Alternative titles and humor do well Deep inventory of titles and archives Strong interest in participation from creators and publishers Consumer advertising and promotion 7

8 Phase 2: Mobile Comic Shop – Applications & Mobile Web

Mobile Comic Shop Applications Next version of comic applications Java, BREW, smartphone applications cover all handsets – domestic and international Emulate the comic shop experience on a mobile phone –Wide range of publishers and titles –Comic books, manga, comic strips –Previews and fan information for both mobile and print –Original “made for mobile” content –Enhanced menus to support range of product –Ancillary product – games, video, wallpapers, retail book sales 9

Mobile Web Comics Mobile Web –WAP offering of all content Comic strips Comic books Manga Ancillary product – games, video, wallpapers, retail book sales –Supports all Internet enabled handsets Domestic and international Smartphones and various operating systems –Simplified navigation and user experience –Java and BREW applications promoted as “step-up” products 10

11 Over 50 unique titles, including: –Stan Lee’s Stripperella (all new original for mobile) –TMNT –Bone –GODLAND –PvP (Player vs Player) –Elephantmen –Princess Ai –Peach Fuzz –Guilstein –Too Much Coffee Man –Halo & Sprocket –Thunder Road Range of publishers: –TOKYOPOP –Virgin Comics –Image –Devil’s Due –PaperCutz –Teshkeel Universal Press comic strips (Calvin & Hobbes, Garfield, many more) More to be announced Titles

12 Revenue Models Applications –“Free” Previews and fan info Individual issues Advertising supported - High page views point toward exposing more free content to a large audience –Credit based pricing Individual issues Graphic novels Trade collections Special selections Ancillary content – wallpapers, video, games, books –Platform allows future billing options and refinements Mobile Web –Simplified two-tier approach Advertising supported content published within 3 days Subscription for full archive

13 Promotion & Marketing

14 Direct Distribution GoComics.com, partner Web sites Push to carrier download when possible

Online Comic Shop Web client and widget application Replicate panel-by-panel viewing to promote multiple platform experience Promotes mobile comics 15 © uclick, LLC.

16 Consumer Marketing Print Online Comic-cons and trade shows Cross promotions

17 About uclick uclick is a premier content publisher, offering a broad mix of graphical content, games, applications and video for the Internet and mobile devices We feature internationally known brands with a focus on comic strips, comic books, manga, illustration, and media icons uclick’s products are available through their flagship consumer brand GoComics, syndicated Web sites, mobile carriers and leading distributors worldwide uclick is an operating company of Andrews McMeel Universal, the leading syndicate and publisher of books and calendars in North America Visit for more informationwww.uclick.com

18 Thank you! Jeff Webber Vice President Mobile Product Development Scott Shorter Vice President Consumer Acquisition Aaron Kirby Director Sales & Business Development Russ Wolske Senior Manager Product Development