Unit 10 – Using Multimedia Software A2 GCE Applied ICT

Introduction Multimedia: “Integration of multiple forms of media, including text, graphics, audio, video, etc” (2009, University of Mary Washington) You have already had experience of some of the ICT tools needed to develop a multimedia project:

Introduction 2 The opportunity to increase your understanding of the features of these tools.... And other software tools You will create an interactive multimedia product for a specified target audience The objective is to create a solution which communicates your ideas effectively

Formative & Summative Assessments Throughout the development of your work you will need to carry out formative and summative evaluation: Formative evaluation: Ongoing process throughout the development: of your project Feedback will help you improve your work Summative evaluation: When your project is complete. Feedback is useful for your next project

Who is the most important person to consider in this project? The User!

Hardware you will be using....

Software you will be using...

Assessment The development of a fully working interactive multimedia product Internally assessed Terminology and concepts are important, but most of the marks will be allocated to the project

The project Must have a clear purpose Must be sufficiently complex to challenge It should also encourage you to develop new skills and techniques

The Project 2 You should will also need to set up an e-portfolio on Dreamweaver which includes the following: A functional specification An initial design Evidence of prototyping Instructions for users Formative and summative testing

10.1 Applications of Multimedia Serve to communicate a message from the author to his or her audience Multimedia products have been used to support: Education & Training Entertainment Marketing and Advertising Teleconferencing Publishing Interactive Television Product Demonstration

Education & Training An alternative to attending a learning centre is E-Learning E-learning is starting to become the norm is schools and colleges across the UK www.teach-ict.com At the moment there are limitations, but this is improving

Entertainment

Marketing & Advertising Marketing: Planning how to launch a product and bring it to the attention of a potential audience Advertising: Putting forward information about a product or service so that its availability is known to potential buyers

Advertisements Newspapers/magazines Electronic billboards Websites E-mail attachments CDs/USBs TV/Radio/Cinema

http://www.quiksilver-europe.com/

Teleconferencing Allows employees to “meet” without being in the same physical location

Publishing Paper-based publishing is in decline Publishing houses are looking to digital media E-Magazines - iGizmo

Interactive TV Red button On Demand Interactive programmes T-Commerce Click stream analysis Telepgraphics

Interactive TV 2 EPG (electronic programming guide) ETV (enhanced television) HDTV (high definition television) Hypervideo Video clips are embedded within hotspots and marks, alongside www links etc Multi-camera angle (individualised TV) PVR (personal video recording) SYNCTV (synchronised TV)

Product Demonstration On a daily basis you are likely to see a multimedia presentation Adverts/Explanation of products and services which play in a loop The loop time depends on the queue length