P: F: West Main Street, New York, NY | STRAUSSCHEERFUL Taichung Tainan 楊旻齊 Maggie 楊學文 Annie 陳姿涵 Hana 張淑華 Irene Group 5 Cultural / Creative Enterprise

P: F: West Main Street, New York, NY | Taichung What is STRAUSS? (Introduction) History: Yeong-Jin Wooden factory STRAUSS 54 yrs old in 1985 The concept : Bringing good furniture into the daily life. I believe common society can enjoy the palace music

P: F: West Main Street, New York, NY | A good example of Taiwanese Culture/ Creative Enterprise 1)Taiwan’s c cc culture, c cc custom, life style, c cc climate. 2) STRAUSS claims n nn natural, h hh humorous, and b bb brief life style. All production processes are handled in Taiwan. Distribution Center in Taichung -Wuli ( 台中烏日 ) H aving a tour in the factory & flagship store Why did we choose STRAUSS?

P: F: West Main Street, New York, NY | LARGE SPACE 1) Flagship store contains 3 floors 3 floors and 1980 m open area. 2) The flagship store of STRAUSS is located in Taichung City. Representing Taiwanese culture 1) Making the furniture which can develop Taiwanese life style 2 Why did we choose STRAUSS?

P: F: West Main Street, New York, NY | How STRAUSS considers as Culture/ Creative Enterprise?

P: F: West Main Street, New York, NY | How does STRUSS’s business model work? Design Parts Manufacturing Stock Merchandising Raw Material Technical Support Processing Retail

P: F: West Main Street, New York, NY | What can we learn from visiting STRAUSS? The experience of cooperating with many international companies. Manufacturing transfer to a brand Case study Jimmy S.P.A & STRAUSS

P: F: West Main Street, New York, NY | 615 NTD 615/ one way/ per person (group ticket discount) COST FREE Route: Tour of STRAUSS flagship store  Discussion with Designer & Manager  Tour of the factory 656 NTD 656/ round trip/ per person (group ticket discount) NTD 150/ NTD 150/ four people

CHEERFUL FASHION GOODS CO., LTD CHEERFUL Tainan

What is Cheerful? Make a cheerful word

Maybe you are not familiar with “Cheerful” enterprise But you must know the following activities… The World Games 2009 Kaohsiung The Delight of Chinese Character Festival Wonderful 100 Years

Making the designers’ dreams and concepts come true, moving toward international market Building self-brand of Culture and Aesthetics in the new creative economy, is called “New Oriental aesthetics” Positioning Taipei and Tainan as Creative City and entering a global market of more than 60 countries. Creating a more-and-more cheerful life experience for the worldwide customers. Design Production Marketing Distribution

1983 Headquarter in Taipei Establisher, President 候淵棠 A stationery and gift manufacturer 2005 CLAVIE series Hakka Tung Flower Festival Horizontal Alliance with Disney of France 2007 Poodehii, for designers Established cultural and creative park in Tainan 2008 Taiwan Slow Life series Make up Design Integration Platform 2009 Global Strategic Partners in Europe Boutique-CHEERFUL GROUP BAND General merchandise authorization of The World Games 2009 Kaohsiung 2010 Cross-Platform Collaborate with 方文山 and multi-designer Authorizer of Wonderful 100 Years The Delight of Chinese Character Festival

Why we choose Cheerful? 3 good reasons to choose Cherrful

Why we choose cheerful? A design boutique brand originated from oriental culture. A new life experience with modern colors and design features. An attitude start Taiwan and move toward international market. 1. Always refined, interesting, and creative CLAVIE :This is a life ， design for life

Why we choose cheerful? 2.Oriental culture to international market Oriental culture Modern design start Taiwan and move toward to international market Furoshiki + Rotary bag

Why we choose cheerful? 3. Creative Industries Experience  Design Resource Integration Center  Design + Product + logistics + International Marketing

There are issues we care about

Issues we care about The Business Model of Cheerful Marketing Core value strategy Design background Target Goal Profit Analysis Activity Service Competitive Cost Media Patent

How do we Experience?

Experience Cheerful Manager explain the profile and present a gift Visit the manufacturing factory and joy DIY Experiment with the beauty of aesthetic spaces

Where is Cheerful?

No.63, Keji 5 th Rd., Annan District, Tainan Technology Industrial Park 吉而好文化創意學苑 ( 台南市安南區科技工業園區科技五路 63 號 ) Location: 前鋒路 - 民族路一段 - 民族路二段 - 中山路 ( 台 20 線 )- 中正路圓環 - 民生路一段 - 民生路二段 - 中華西路二 段 - 中華北路一段 - 大港觀海橋 - 安明路一段 - 濱海橋 - 安明路二段 - 安明路三段 - 科技五路 - 工業五路

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