Target Millions Net sales62,88461,471 Gross Margin18, %18, % Inventory6,7806,254 GMROI % % Inventory turnover Asset turnover Return on assets19.0%23.5% Leverage Return on net worth23.4%22.1%
Kohl’s Corporation
Target Number of stores1,5911,488 Sales per store40,000,000,00041,000,000,000 Square feet of retail area207,945192,064 Sales per square foot$302.41$ Gross margin per sq foot$90.06$96.54 Inventory per square foot$32.60$32.56 Number of associates396,000352,000 Sales per associate Sales by Product Category Consumable and Commodities37%34% Electronics, Entertainment, Sporting Goods22% Apparel and Accessories20%22% Home Furnishings and Décor21%22% Total100%
Kohl’s Corporation Number of stores1, Sales per store$16M$18M Square feet of retail area75,000,00070,000,000 Sales per square foot$218.52$ Gross margin per sq foot$80.73$85.91 Inventory per square foot$37.32$40.80 Number of associates126,000125,000 Sales per associate$130,000$132,000 Women’s32%33% Men’s19% Home18% Children’s13% Accessories10%9% Footwear8%
Target Markets Examined Current stores Households: Householder 35 to 54 years; $75,000+/store Households: Total Supermarkets & other Grocery Stores Supermarket & other Grocery Stores Sales Sales per store Amarillo, TX MSA 1 33,08481, , Houston, TX PMSA; Houston-- Galveston--Brazoria, TX CMSA 29 24,2761,463,9831,1087,083, Fort Wayne, IN MSA327,833192, , El Paso, TX MSA423,534210, , Birmingham, AL MSA438,402361, ,513, Hartford, CT MSA517,082457, ,990, Waco, TX MSA130,30478, ,
Kohl's Households: Householder 35 to 54 years; $75,000+ Household Totals Women's Clothing Stores Women's Clothing Stores Sales Sales per store Ventura, CA PMSA; Los Angeles--Riverside-- Orange County, CA CMSA2556,071243, , Akron, OH PMSA; Cleveland--Akron, OH CMSA1535,689274, , Tacoma, WA PMSA; Seattle--Tacoma-- Bremerton, WA CMSA835,510260, , Allentown--Bethlehem--Easton, PA MSA1033,385247, , Gary, IN PMSA; Chicago--Gary--Kenosha, IL- -IN--WI CMSA2932,503236, ,205, Harrisburg--Lebanon--Carlisle, PA MSA1131,788249, , Toledo, OH MSA1029,143243, , Little Rock--North Little Rock, AR MSA624,423230, , Sarasota--Bradenton, FL MSA1521,829262, , Youngstown--Warren, OH MSA1121,181234, , Scranton--Wilkes-Barre--Hazleton, PA MSA721,071252, ,584810
1: 2580 Shearn St Houston, Tx mi. 7, (142) <$10,000 (166) No Children (123) Grade School (223)Cosmopolitan Urban Mix (1016) Lat: mi. 64, (121) $10-19 (125)<6 & 6-17 (92) College Grad (149) Urban High Society (841) Long: mi. 149,751 2: 4323 San Felipe Houston, Tx miles1 mi. 9, (154) $100+ (223) No Children (136) College Grad (257)Urban High Society (1,108) Lat: mi. 83, (112) $20-29 (100)<6 (88) Grade School (126)Striving Urban Melting Pot (419) Long: mi. 203,460 3: 8500 S Main St Houston, Tx miles1 mi. 12, (176) $100+ (174) No Children (126) College Grad (243)Urban High Society (1062) Lat: mi. 15, (144) $<10,000 (141) <6 (91) Grade School (121)Striving Suburban Mix (817) Long: mi. 168,884 4: 300 Meyerland Plaza Mall Houston, Tx miles1 mi. 7, (150) $100+ (235)<6 (125) College Grad (239)Urban High Society (908) Lat: mi. 74, (121) $20-29 (115)6-17 (108) Grade School (162)Suburban Aristocrats (797) Long: mi. 199,241 5: 8605 Westheimer Rd Houston, Tx miles1 mi. 14, (192) $20-29 (128) No Children (133) College Grad (199)Striving Urban Melting Pot (801) Lat: mi. 94, (145) $10-19 (117)<6 (117) Grade School (142)Cosmopolitan Urban Mix (568) Long: mi. 219,185 6: Westheimer Rd Houston, Tx miles1 mi. 13, (224) $40-49 (144) No Children (127) College Grad (167)Cosmopolitan Suburbs (1,066) Lat: mi. 82, (147) $30-39 (142)<6 (105) Grade School (126)Striving Urban Melting Pot (666) Long: mi. 199,467
Existing LocationsDistance*HouseholdsAgeIncomeChildrenEducationLifeStyle 1: 3768 Easton Nazareth Hwy Easton, PA mi. Lat: mi. 14,06365+(121) $75K- $99K (143) 0 (104) High School Grad (120) Elite Country Manors (520) Long: mi. 44, (107) $75K- $99K (125) 6-17 (104) High School Grad (120) Striving Small City Living (352) 2: 1200 US Hwy 22 Phillipsburg, NJ mi. 7,41765+(112) Under $10K (159) 0 (112) Some High School (136) Struggling Small City Mix (391) Lat: mi. 29, (110) $10K-$19K (110) 0 (102) High School Grad (132) Striving Small City Living (536) Long: mi. 43,25965+(109) $75K-$99K (115) 0 (102) High School Grad (128) Striving Small City Living (360) 3: 2010 Whitehall Mall Whitehall, PA mi. 6,01465+(118) $50K-$74K (124) 0 (116) High School Grad (120) Affluent Suburbs (597) Lat: mi. 45, (116) $20K-$29K (136) 0 (107) Some High School (139) Striving Urban Melting Pot (589) Long: mi. 86,82065+(121) $10K-$19K (128) 0 (109) High School Grad (127) Striving Urban Melting Pot (427) 4: 200 N. West End Blvd. Quakertown, PA mi. 2, (119) $50K-$74K (126) < 6 & 6-17 (146) High School Grad (139) Midscale Minipolitan (1437) Lat: mi. 11, (111) $75K- $99K (139) < 6 & 6-17 (116) High School Grad (141) Midscale Fringe Towns (602) Long: mi. 16, (117) $75K- $99K (142) < 6 & 6-17 (114) High School Grad (138) Affluent Country Living (554) 5: 6900 Hamilton Blvd. Trexlertown, PA mi (170) $75K- $99K (203) 6-17 (150) College Graduate (147) Elite Country Manors (2604) Lat: mi. 18, (122)$100K+ (182)6-17 (114) College Graduate (157) Elite Country Manors (887) Long: mi. 31, (120)$100K+ (166)6-17 (106) College Graduate (154) Elite Country Manors (554) 6: Route 611 Bartonsville, PA mi. 1, (133) $30K-$39K (136) < 6 & 6-17 (166) Grade School (159) Midscale Working Towns (1546) Lat: mi. 4, (130) $40K-$49K (122) < 6 & 6-17 (142) High School Grad (126) Midscale Fringe Towns (1121) Long: mi. 17, (114)$75K- $99K (115) < 6 & 6-17 (115) High School Grad (120) Midscale Fringe Towns (833)
Houston-Galveston-Brazoria, Texas High Sales per Store Prosperous Age Group with young kids or with no children Education Level of Mostly College Grads Income Levels average out to be Middle Class
Bethlehem, Pennsylvania predominant age group “DINKS” (most households have 0 kids) Midscale – Striving Communities High Income $75,000+ Still a good target for women’s apparel – less children’s but that is only 13% of sales