Copyright Publisha 2010: Publisha Presentation 1 Publisha Presentation For Publishers September 2010 Version 1.4

Copyright Publisha 2010: Publisha Presentation 2 Publisha is a comprehensive new way to build a multi-platform publication from one browser-based content manager. Publisha users can publish to the iPad, have an iPhone presence, a website (including mobile web) and have a dedicated articles tab within their Facebook fan page with polls, current and archived articles and other interactive content. Publisha provides the tools to easily build a blog or publication, gain readers, and make money - free of charge! Publisha

Copyright Publisha 2010: Publisha Presentation 3

Copyright Publisha 2010: Publisha Presentation 4 About us Publisha was started in London 2009 by Stephan Bisse, Ian Howlett, Richard Hart, Chris Mottes and Anna Sjöström. The company grew from a simple idea – allow fledgling publishers to create a publishing business across multiple platforms that makes them money and attracts readers, regardless of online expertise and financial means. Simplicity and multi-function is the key.

Copyright Publisha 2010: Publisha Presentation 5 Publisha Advantages Create a cross platform publication Publisha reaches readers on the platforms most integrated in their daily lives. Rather than one static digital replica of a printed magazine, Publisha creates easy to read content that taps into the reader community across web, Facebook, iPhone and iPad. Publisha builds a blog or publication step by step without the need for plug-ins or technical expertise. All that’s needed is text, image and video and content can spread virally. Gain readers We’ll submit publications to search engines and guidance is on hand to help publishers take important steps to ensure maximum reach. With direct access to millions of Facebook users, fans can comment and share articles, making it easy to grow readership exponentially. Build a viable business Publisha is incorporating multiple revenue streams, including publisher sold advertising, subscriptions, affiliate links and an ad serving platform that matches eager advertisers to their niche market. Publisha wants publishers to succeed, so the basic service is free of charge!

Copyright Publisha 2010: Publisha Presentation 6 Manage your cross platform content Multiple platforms: Website, Facebook, iPhone, iPad, mobile Sharing features and blog integration Inbuilt analytics tool tracks statistics Customized web templates Monetization opportunities Monetize blogs and publications with ad campaigns. In free model, Publisha reserves 20% of ad space for cross promotion of publications to grow overall network and for Publisha ads to cover bandwidth costs. Free promotion Basic module is free to use! Publisha gains you readers virally Submission to search engines Dedicated help Publisha – Current features

Copyright Publisha 2010: Publisha Presentation 7 Publisha today – Desktop dashboard Platform views tracking Articles and Issue management Optimisation tips Management tools

Copyright Publisha 2010: Publisha Presentation 8 Publisha today – Article editing page Version control Article editing Optionally modify tailor content for each platform Choice of platforms Summaries, keyword tags, publishing dates (not shown)

Copyright Publisha 2010: Publisha Presentation 9 Publisha today – Current apps Facebook app App tab App – full site in Facebook iPad/iPhone app

Copyright Publisha 2010: Publisha Presentation 10 October 2010 release – Powerful web templates

Copyright Publisha 2010: Publisha Presentation 11 Oct 2010 release – Sophisticated Facebook app

Copyright Publisha 2010: Publisha Presentation 12 Oct 2010 – Branded HTML5 iApps iPad app iPhone app

Copyright Publisha 2010: Publisha Presentation 13 More platforms for your magazine Further tablet compatibility including Android & Win7 Further smart phone compatibility including Android & Win7 Innovative, intuitive PDF viewer Podcasts Advanced integration with social media sites and blogs Control content with account logins More ways to monetize your magazine Affiliate links, sponsored newsletters and subscriptions. Aggregated ads matching advertisers to niche magazines Content syndication and e-commerce Publisha – Future features

Copyright Publisha 2010: Publisha Presentation 14 Publisha’s basic service is free to use! Costs

Copyright Publisha 2010: Publisha Presentation 15 Publisha web page (blog): Publisha Facebook app: Bodas USA web page: Bodas USA Facebook app: Amarya web page: Amarya Facebook app: Healthcare Illuminated web: Healthcare Illuminated Facebook app: HealthcareilluminatedHealthcareilluminated Take the Publisha tour and sign up at Publications using Publisha

Copyright Publisha 2010: Publisha Presentation 16 Anna Sjöström Strategic Marketing, PR and Sales Consultant UK mobile Chris Mottes Chairman of the Board & CEO Six Ravens Capital UK mobile DK mobile We hope you’re as excited as we are!