Timothy Bustos, Sr. Executive Director Florida Bicycle Association

California Florida  Square miles 155,779 58,560  Miles of Coastline 840 1,350  Population 38,332,521 19,552,860  Incorporated Cities  Counties 58 67

1. History 2. Leadership – The “Davis Triangle” 3. Demographics 4. Climate/Terrain 5. Bike Culture

California Florida 1. Climate Change x 2. Air Quality x 3. Health/Obesity x maybe 4. Traffic Congestion x maybe 5. Livability x maybe 6. Safety x x 7. Economic Development x x

 Choose your audience carefully.  Do your homework – what are your subjects’ priorities? These will change a great deal from city to city – more so on the East Coast than the West Coast – particularly in the southeast.  Choose your battles carefully. Be sure about “which sword you want to fall on.”