 英文三 周婉茜  影傳二 黃美玲  影傳二 謝宛伶  經濟四甲 孫毓寧  經濟三乙 陳建馨

 Background  History  Store Count

 Uniqlo Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer.  The company was originally a division of Fast Retailing Co., Ltd.. On November 1, 2005, it was restructured as a separate wholly owned subsidiary called Uniqlo Co., Ltd.  Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, France, Hong Kong, Malaysia, Russia, Singapore, South Korea, Taiwan, Thailand, the United Kingdom and the United States.

 : rise in Japan  1997: “SPA” strategy  : outlets spread and overseas expansion  : Uniqlo profits dropped sharply  2005-present: further expansion  The goal of 5 trillion yen (about 61.2 billion US dollars) by 2020

 ASIA : Taiwan : 6 Japan : 854 China : 93 South Korea : 65 Hong Kong :15 Singapore :5 Malaysia :2 Thailand :1  AMERICA : U.S.A : 3  EUROPE : England :13 Russia : 2 France : 1

SWOT Analysis

 Emphasize” Made for all”  Average of ages  Basic & functional goods  Best Service  Expand quickly in Taiwan markets

 long-term R&D  Decentralize markets and customer bases in Taiwan  Competitive opponent

 Creative Marketing methods  Cooperate with celebrities and famous designers  Brand preference

International Brand enter to Taiwan  International Brand enter to Taiwan  Reasonable price ?  Reduce to buy

Clear Brand Name Simple Color Square Shape

Target customer: People from all ages Easy to remember Rhyme: Uniqlo, Made for all.

 Commercial 1  Commercial 2: HighTech Casual function Modern simplicity Freely playful mind

Heattech Ultra light premium down jacket

 absorbs body moisture  smooth and soft  highly resilient and durable  Especially for men’s heattech of which the fabric can quickly absorbs moisture that keeping you dry and refreshed.

 further weight reduction  high quality of bounce and fluffiness  portable and fits in your pocket  SO LIGHT!  water-resistant

 Chen Yi Han Ver.  player_embedded&v=CuWExQrVPBc player_embedded&v=CuWExQrVPBc  Chen Bo Lin Ver.  player_embedded&v=OfHNwMMzgSE player_embedded&v=OfHNwMMzgSE

 Idea :made for all  Be original  Change clothes, Change the world  Japan’s Brand/Company  Common Price but High Quality  Simple and Comfortable  Concentrative Advertisement  Shopping at home  Very Popular