Online & Social Strategy with Patrick Blampied.

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Presentation transcript:

Online & Social Strategy with Patrick Blampied

What we’re covering: Technical innovation and the evolution of human communication The context of online & social – Why do it? Choosing Platforms What works well – Content and Strategy Common Traps A live demo of tooling up with a digital arsenal Some technical terms - symbols and walled gardens Open question time

Technical innovation and the evolution of human communication

The context of online & social Why do it?

If I was starting my own media empire, I would do it to...

Educate Activate Entertain Inform Create change Gain power & influence Make money

Fundamentally - Why are you building an audience?

Choosing Platforms Website/blog vs. Walled garden Facebook Twitter Google+ Youtube Instagram Others?

What content works well Pictures - 50% more engagement Writing your articles Sharing other peoples articles and content Timely content Questions and polls Evergreen Content

What strategies work well Content commitment plan Sell your content - Why would I read this? The two second test Balance When are your fans are online? Feedback from data Mobile app - Talk on the go Sign off if multiple voices Schedule posts Know your demographic

Common Traps The same rules apply as any other broadcast medium Shouting Talking AT your audience Syndication Out of date info Not replying to messages and comments Replying slowly Not using the account at all Losing your password

Master account and distributed password management

Live demo: Tooling up with a digital arsenal Website/Blog Mailchimp Facebook Page Twitter Youtube

Twitter Guide Book itter/ Facebook Guide Book ebook/

Questions?

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