RBAP Confidential and Proprietary 1 Microsoft Licensing Know your options Eric Rivas Business Development Manager November 9, 2004

RBAP Confidential and Proprietary 2 Introduction Microsoft Licensing is complicated, we understand that, and we are trying to simplify it. ? ?

RBAP Confidential and Proprietary 3 From this presentation, you’ll gain an understanding of: Types of Microsoft Licenses Volume Licensing Piracy and Non-Compliance How to identify genuine software The value of genuine software to you Available resources to assist you Overview Key Take-Aways from this Presentation

RBAP Confidential and Proprietary 4 Different Microsoft Software Licenses Full Packaged Product (FPP) Original Equipment Manufacturer (OEM) Volume Licensing Agreements Downloaded Software

RBAP Confidential and Proprietary 5 Volume Licensing Microsoft's Volume Licensing programs are designed for organizations that need from five to thousands of copies of Microsoft software. Benefits: Substantial savings Ease of deployment Flexible acquisition There are four types of Volume License Agreements available: Open Select Enterprise Enterprise Subscription Volume License Agreements never cover the FULL Windows License – only Windows upgrades. For more information visit

RBAP Confidential and Proprietary 6 Piracy: Protecting Intellectual Property (IP) Protecting IP

RBAP Confidential and Proprietary 7 Types of Piracy Software Piracy & Counterfeiting Software piracy is the illegal reproduction and distribution of software, whether for business or personal use. Counterfeiting is selling illegally duplicated copies of software. Protecting IP

RBAP Confidential and Proprietary 8 Types of Piracy Hard Disk Loading Preinstalling an unlicensed copy of software onto a computer prior to sale. Usually, the PC doesn’t come with any of the necessary supporting documentation (e.g. Certificate of Authenticity, media, manuals, etc.) Mischanneling Software distributed under special discount licenses that is then redistributed to others who do not qualify for these licenses Be on the lookout for packaging marked as “Academic Price”, “Not for resale”, etc. Protecting IP

RBAP Confidential and Proprietary 9 Types of Piracy Casual Copying/Licensing Misuse When end-users copy software without appropriate licensing for each copy. Protecting IP

RBAP Confidential and Proprietary 10 Software Piracy Rate in Asia Pacific 2003 Piracy Rate 50%-80% Piracy Rate below 50% Piracy Rate above 80% YearPiracy Rate Asia/Pacif ic Losses * ($1,000) %7,553,000 Vietnam: 92% China: 92% Indonesia: 88% Pakistan: 83% Thailand: 80% Japan: 29% Philippines: 72% Hong Kong: 57% Malaysia: 63% India: 73% *BSA study *Asia/Pacific losses rank 2nd worldwide *BSA study *Asia/Pacific losses rank 2nd worldwide New Zealand: 23% Australia: 31% Singapore: 43% Taiwan: 43% YearPiracy Rate Philippine s Losses * ($1,000) %55,000 Korea: 48%

RBAP Confidential and Proprietary 11 Software Piracy Rate in the Philippines 92% 83% 77% 70% 61% 63% 68% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% %

RBAP Confidential and Proprietary 12 End-User License Agreements

RBAP Confidential and Proprietary 13 Make sure you’re getting a “complete” software package with COA, media, documentation, etc. A COA label is a visual identifier that helps you and your customers identify genuine Microsoft software. How to Identify Genuine Microsoft Software COA Media & Documentation EULA

RBAP Confidential and Proprietary 14 The Value of Genuine Microsoft Software Preinstalling genuine software is important for your reputation. It’s important to protect your customers and your business from piracy. By doing so, you maintain your reputation of reliability and expertise with customers, partners and employees.  Preinstalling genuine software gives you protection and security.  Genuine Windows software has safeguards against the viruses, worms, spyware or unauthorized additional software.  Provides you with access to all the latest updates and security releases.  Gives your customers the peace of mind they expect and deserve. TO YOU and YOUR CUSTOMERS

RBAP Confidential and Proprietary 15 How to Report Piracy Call the Microsoft Helpdesk BSA Anti-Piracy Hotline at Fill out an online reporting form at

RBAP Confidential and Proprietary 16 For more information tell

RBAP Confidential and Proprietary 17 Questions?