Business Partner Program Overview & Discussion Alec Stern, VP Strategic Market Development

Constant Contact Confidential Business Partner Program Overview Presentation Agenda Business Partner Program Overview Business Partner Lead Qualification & Flow Business Partner Program Resources Business Partner 2006 Goals & Objectives How You Can Help?

Business Partner Program Overview

Constant Contact Confidential Business Partner Program Success! Sign-ups Registered

Constant Contact Confidential

Growing At A Faster Pace Than Corporate Revenue!

Constant Contact Confidential Oct 1, 2005 Thru February 12, 2006 SEON INT/ WA INT SPN JMM SPN EMW On average 200 BP inquiries a month and 50 deployed. ******** Jan ’06 – 267 BP inquiries and 91 deployed!

Constant Contact Confidential Business Partner - COA $330 per paying customer (2,104 paying added) –Revenue Share (15%) –Headcount – BP team, Mktg, Eng. –Marketing Spend ($10,000) Est $210 per paying customer (4,362 paying added) –Revenue Share (15%) –Headcount – BP team, Mktg, Eng. –Marketing Spend ($100,000) Est Accelerator - $180 per paying customer (5,532 paying added) –Revenue Share (15%) –Headcount – BP team, Mktg, Eng. –Marketing Spend ($160,000)

Constant Contact Confidential Why Business Partners? High touch – medium volume Offer value-add suite to their clients Most offer assisted-service vs. self-service model for Constant Contact A few big business partners can make a major impact… Support interaction is lowered as BP’s are calling for many accounts… Business Partners = Leverage, Leverage, Leverage

Constant Contact Confidential 1,500+ Business Partners To Date!

Constant Contact Confidential Top Business Partners Outsell - #1 American Booksellers - #2 Cardcommunications - #3 PAID Inc. Fleet Feet Sports Communication Ideas Beyond Business Know How Chabad Template Kit Advisornet Arcesso Mindshare Synergy CCMarketing Clayground Dogwood Daniel Prins SEO Consultants Get Fused Rich Media

Business Partner Lead Qualification & Flow

Constant Contact Confidential The Ideal Business Partner Lead Web Developer’s Design Firms Marketing Consultants Marketing/PR Agency Franchises - Small SMB Consultants Vertical Software Apps Vendors Associations Chambers ISP’s Etc…….

Constant Contact Confidential The Business Partner Lead Sources Telesales Support Search Word of Mouth Marketing Promos Lead to BP Team Apply To Program Become a BP Complete Program Process BP Sells Constant Contact! Affiliate Program GeoBlitz, Ads… Community Program Low Hanging Conversion Improvements Exist! The Flow Works Once We Get A BP Lead But Worth Reviewing (ROCS Messaging)

Constant Contact Confidential Business Partner Program Info

Constant Contact Confidential Business Partner Direct Sign-up Completing An Inquiry Form Starts Our 3-4 Step Process To Deploy

Business Partner Program Resources

Constant Contact Confidential Co-Branded Website & URL URL:

Constant Contact Confidential Pre-Built CC Marketing Templates Available In BP Free Constant Contact Account We should enhance these templates going forward.

Constant Contact Confidential Business Partner Business Partner Console

Constant Contact Confidential Campaign Footer Co-Branded Viral Benefits Clients Welcome CC logo on Campaigns: Over 300 million messages a month on our customers behalf Customers are already getting CC s Customers feel comfortable giving CC their interests, demographic info, etc. Customers know CC’s SafeUnsubscribe will not generate SPAM and it works “Powered By Constant Contact” Logo on the Bottom Of Every Business Partner and Client’s Account s. If Clicked, Goes to Business Partners Co-Branded Site for Sign-up and Revenue Credit

Constant Contact Confidential Campaign Consultants – Move in Available for Business Partner’s Customers for FREE! Call Convert Assist Customer Move-in consultants call out to the customer to welcome and educate them Orient customers to CC and support. Get them jump started Work with the customer to upload a list, see a demo, visit CC Central informational site Maximizes Business Partner Opportunity With Increased Conversion!

Constant Contact Confidential Business Partner Connect Newsletter, Feature Announcements and Program Alerts Business Partner Connect - Newsletter Information In Advance of Your Customers!

Business Partner Program 2006 Quarterly Goals & Objectives

Constant Contact Confidential 2006 Current Market Opportunities Web Design Services –Total U.S. market size – 12,500 –Current market penetration – 1,200 (Mindshare, Squarepeg, etc.) –Total Int’l market size – TBD Marketing Consultants –Total U.S. market size – 12,600 –Current market penetration – 100 (Cardcommunications, Bluepenguin, etc.) –Total Int’l market size – TBD Small Franchises (under 200 Franchises) –Total market size – 500 ( up to 10,000 Franchisees) –Current market penetration – 15 (FleetFeet, Abrakadoodle, etc.) –Total Int’l market size – TBD 2-Tier Partners (ISP’s) –Total market size – 100+ –Current market penetration – 10 (Register.com, WebAssist, etc.) –Total Int’l market – TBD

Constant Contact Confidential 2006 Overall Program Goals & Objectives 1.Dominate the Web Design/Dev, Marketing Agency/Consultant space 2.Penetrate the small Franchise space and become the leading service offering 3.Formalize and Launch a BP Lead Distribution Program and Flow 4.Become the leading service offering in the UK, Australia and Canada 5.Further penetrate the 2-tier Business Partner arena w/ large ISP’s, etc.

Constant Contact Confidential 2006 Quarterly Goals & Objectives Q –1. Increase market penetration in web design/marketing consultant market by 15% from 1,300 to 1,495 resulting in 11.96% of the total US market –2. Define small franchise market (tradeshow in Feb.) and determine overall opportunity –3. Define lead distribution program and flow –4. Define 2-tier BP market and overall opportunity Requirements: Marketing spend for ads, etc. and tradeshow, marketing analysis assistance, BP program data analysis, new BP team member Q –1. Dominate web design/marketing consultant space –2. Test small franchise market –3. Test lead distribution program and flow –4. Define BP market in UK, Australia and Canada –5. Increase market penetration in 2-tier BP market Requirements: Marketing spend for ads, etc. and tradeshows, further marketing analysis

Constant Contact Confidential 2006 Quarterly Goals & Objectives Q –1. Dominate web design/marketing consultant space –2. Dominate small franchise market –3. Test in BP market in UK, Australia and Canada Requirements: Marketing spend for ads, etc. Q –1. Invest in Market in UK, Australia and Canada –TBD

How Can You Help?

Constant Contact Confidential How Can You Help? Help define where we promote/market the BP Program –What they read – online, offline, what groups they belong to, what tradeshows they attend, etc. Have a 360 degree view of our customers - many signups/inquiries are Business Partners When doing website LP testing consider BP testing as well – buttons, messaging, etc. When doing banners/ads consider a BP program mention – has worked extremely well to date! Look for PR opportunities to promote the BP program – a leading program in any Industry Add a mention on any print collateral’s we create Etc…

Thank You For Your Support…