1 Sea-to-Sky Tourism HR Strategy Welcome to the Pemberton Sea-to-Sky Tourism Public Forum Moderated by: William Roberts and Mecki Facundo, Leadership Sea-to-Sky

2 Sea-to-Sky Tourism HR Strategy Agenda 7:00 - Welcome and introductions 7:10 – About the project, why it is important 7:30 – Q&A 7:40 – Identification of HR issues, split into groups 8:10 – Group summary reports 8:20 – Solutions and actions 9:00 – Rank suggested strategies 9:05 – Summary conclusions, next steps 9:15 – Adjourn

3 Project Overview Goal: Develop a comprehensive regional human resources strategy to support tourism growth to Funded through Services Canada Project includes all communities from Britannia Beach to Pemberton Part of a larger project that will move to other tourism regions. Next region: Kootenay Rockies

4 Project Overview Why is this project important? –We need to have a strategic plan to attract, recruit, retain and train a world-class workforce to support industry growth –The skill-shortages already being felt in the region will worsen over the next decade –Tourism is competing with other sectors in a tight labour market – this will only get worse!

5 Steering Committee The Steering committee is comprised of: –Local business leaders –Chambers of commerce –Tourism Whistler –Tourism operators –Municipality Representatives –Squamish and Lil’wat Nations –go2 (BC’s Tourism Human Resources Association) –Capilano College –CAW Union

6 Steering Committee Gordon Anderson - Program Officer, North Shore Service Canada Centre Service Canada/HRSDC Brian Avey - General Manager, Squamish Valley Golf & Country Club Kirby Brown - Director of Experience Development and Delivery, Intrawest at Whistler Blackcomb Rick Clare - Whistler’s 1-Hr Foto Source Richard Debeck - Service Canada/Human Resources and Social Development Canada Derek Gagne - Director of HR, Tourism Whistler Chief Leanne Joe - Small Business Officer, Business Revenue & Services, Squamish Nation Joanne John - Community Advancement Programs Director, Mt. Currie Band, Lil’wat Nation Kerry Jothen - CEO, Human Capital Strategies John Leschyson - go2 – the resource for people in Tourism David MacKenzie - Chairman, Tourism Pemberton and Councilor, Village of Pemberton Mike Park - Owner, Parkside Restaurant Jen Reilly - Wild Rock Adventures, Squamish Jonathan Rouse - Capilano College Chair Tourism and Outdoor Recreation Department Tim Schoahs - Regional Development Officer, BC Centre for Tourism Leadership and Innovation Silvia Simpson - CAW Scott Taber - General Manager, Four Seasons Paul Tormey - General Manager, The Fairmont Chateau Whistler Kathy Wallace, General Manager, HR Resort Municipality of Whistler Doug Washer - Canadian Snowmobile Adventure

7 Timeline

8 Labour Market Analysis Report Research report by Ruth Emery, Canbritic Consultants Ltd. Released May 2006 Key Findings - Summary: –Tourism operators need to attract 3,500 workers every year from outside the Sea-to- Sky area to meet demand for available jobs –It will not be possible to recruit sufficient workers from the local labour market to fill this gap over the next 10 years

9 Labour Market Analysis Report Additional findings: –The region will have difficulty attracting workers due to: Competing sectors, aging demographic, high cost of living –There is some capacity in the Aboriginal population, but this will not meet the labour shortfall

10 Labour Market Analysis Report Additional findings: –Growth in accommodation, food & beverage, recreation and retail is expected to add an additional 2,500 jobs to 2015 –The majority of the new jobs are expected in Whistler, but the growth rate for tourism jobs in the surrounding area is projected to be slightly higher

11 Labour Market Analysis Report From we expect the following increases in Whistler: Total increase of employment: +20% (2.2% p.a.) – 26% more restaurant and food service managers – 24% more retail sales people – 23% more cooks – 22% more F&B servers – 11% more cleaners – 26% more kitchen helpers

12 Labour Market Analysis Report From we expect the following increases in Squamish-Lillooet District: Total increase of employment: +32% (2.9% p.a.) – 45% more restaurant and food service managers – 41% more retail sales people – 44% more cooks – 44% more F&B servers – 51% more cleaners – 43% more kitchen helpers

13 Group Discussions GroupDiscussion Topic Table 1 Recruit & Awareness Questions Table 2Retention Questions Table 3 Training & Development

14 Next Steps Next Steps: –Online survey –Focus groups with employers and employees –Strategic HR plan –Draft - September 2006 –Plan finalized – November 2006 –Implementation – January 2007

15 Thanks for Attending! For more information, please visit seatosky.go2hr.ca –Full labour market report –Link to online survey –Media room and contact information –Sign up for updates