SCTE – The Method Bill Schankel, Director, Member Marketing, Planning and Publications Pam Nobles, Director, Education and Certification Robin Fenton, Director, Chapter Support

SCTE – the vision Incorporating SCTE into your chapter through Communication Tools & Resources New Program & Services Retention & Recruitment

Communication – Before the Meeting Begins Know your audience Know the goal of your communication Craft a clear, concise message Be redundant in your message Consistency is Key Name Recognition Quality of Service

Messaging for your Meeting Step 1: The Set Up Step 2: The Introduction Step 3: The Value Proposition Step 4: The Technical Content Step 5: The Follow Up

Step 1 - The Set Up First Impressions are Everything Signage Registration Table Volunteers

Samples of Signage

Step 2 – The Introduction The Who, What and Why of Your Event The attendee needs to know who they are listening to, what they are going to do and why they need to be there Start with a welcome to your attendees Who: Give the name of your SCTE Chapter and your officers What: Describe the event, with a brief outline of what will be happening during the day Why: Explain the importance of this event and why your SCTE chapter is offering this type of technical training

Step 3 – The Value Proposition Validate the Value of Your Chapter and SCTE Your Chapter is their local connection to technical resources for the industry Highlight upcoming Chapter events Showcase experts within the chapter SCTE membership provides technical resources LiveLearning, Certifications, Bookstore materials, Tech Tips $68 is a minimal investment for the return you will get professionally and personally

SCTE Value Statements Certifications –Showcase Technical Know- how Live Learning –Free one-hour technical web-based session Tech Tips –Quick-hitting engineering information SCTE Foundation –Money for training and education Implication Papers –Overview of new technology and the impact on each level of the network Primers –A short explanation of a new technology explained in a multimedia format Your Chapter –Always emphasize the importance of your chapter

Step 4 – The Technical Content Increase Competence and Prestige Aids Professional Development Think “Industry Focused” vs. MSO

Step 4 – The Technical Content SDV Tru2- way Drop IPv6 Tech Super- visor

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Step 4 – The Technical Content

Step 5 – The Follow Up The event is only the beginning Thank the attendee for taking part Provide them with a take away – SCTE brochure, flyer, or promotional item Add their information to your mailing list and continue to reach out to these individuals with announcements about upcoming meetings

Tools & Resources SCTE has the Tools to make your job simple The following items are readily available for your chapter to utilize when communicating your messages: Chapter Websites Newsletter Template Communication Toolkit Event flyers, registration forms, applications SCTE Video SCTE PPTs SCTE Marketing Materials SCTE Promotional Items

SCTE Items and marketing materials

New & Improved Programs & Services Tech FactsTech TipsImplication PapersLiveLearningSEMIPrimersVirtual ClassroomPartnerships

Benefits of IPv6

Implication Papers

Designed to help cable system operators leverage the financial and environmental advantages of implementing “green” strategies. SEMI will target key areas: –Energy management processes and products that can reduce current operational costs –Renewable energy technologies that can benefit operators with ROIs of three-to-seven years –Recycling and recovery techniques that can minimize the disposal effects of outdated equipment.

Primers

Virtual Classrooms

Partnerships SCTE is working hard to expand its reach SCTE is partnering with industry leaders to create content CommScope – Drop Installation Fundamentals Spirent – Implication Papers SCTE is partnering with industry associations to create awareness American Cable Association (ACA) NCTC CableLabs®

4.5 hour course focused on broadband installation and troubleshooting. Course covers approximately 30% of Broadband Premises Installer (BPI) certification. Course is currently full for 2010 but we are adding interested chapters to a waitlist.

Retention Retaining your _____________: –Communication –Consistency –Value

Member Recruitment Campaign SCTE is proud to announce a new membership recruitment Campaign Campaign Timeline: April 15 to August 31, 2010 Campaign Logistics: The SCTE Chapter that recruits the most members during this time frame wins. A first, second and third prize will be awarded Campaign Reward: The winning Chapter will receive recognition at SCTE Cable-Tec Expo® 2010, a trophy and a feature at See the handout for further details