To study about the travel route in Puttamonton district in Nakornprathom

By Wiriya Boonmalert Pennapa Pornpikul and Komson Somnawat Suasunandha Rajabhat University

Introduction Tourism was service industry rapid growth. From expected by World Tourism Organization (UNWTO) found that tourism industry and world service would grow from year in 7% and expected it would still grow. Year 2010 in ASIA and Middle East was most growth in tourism business and service in the world

Tourism industry in Thailand was interesting in the world classified by land scope for 3 parts (Christine Kobun, 2011) were 1) Thailand’s South 2) Central Thailand with metropolis of Bangkok and 3) The emerging tourist destination of Northern Thailand which had feature and attraction place in each Tourism industry in Thailand was interesting in the world classified by land scope for 3 parts (Christine Kobun, 2011) were 1) Thailand’s South 2) Central Thailand with metropolis of Bangkok and 3) The emerging tourist destination of Northern Thailand which had feature and attraction place in each

Nakornprathom province was the one province had more potential to tourism management because it had the feature place of history source and religious civilization future Nakornprathom nearby Bangkok where was the tourism and service center of Thailand. This point was competitive advantage of tourism to be convenience and fast. At Puttamonton district in Nakornprathom province were still found less tourism place and it was concerned only some group to promote about tourism strategy in province as a result it was not achieved the target also tourism development of each place. It not depended on feature, land scope and tourism promotion activities only. If it depended on model and tourism management to create impressed of tourist

Research methodology This study is descriptive research and exploration research Instrument collected data by questionnaire asked the answer question to show his/ her idea. To survey the method and the tourism route affected travel factor and recommendation in tourism in route development at Puttamonton district in Nakornprathom province

People and sampling group 1. Stage I – Basic data survey from amount of tourist statistics and the route of cars to Puttamonton district in Nakornprathom province 2. Stage II – At Puttamonton district area in Nakornprathom province to keep data from questionnaire and travel route 3. Stage III – Collected and survey data summarized and improved implementation

Data analysis from questionnaire by ratio data measurement for 5 levels to collect data to analyst factor affected travel by finding average and transform the meaning of population ratio

Research result

General Data AmountTotalPercentageTotal Travel routesSai 4 Road Phetkasem Road1830 Boromchonnanee Road1220 Others66010 Travel vehicleBus tour Passenger car Personal car Others11.67 Travel mile10-30 mins mins-1hr Greater than 2hrs Travel period< 1 hr hrs > 3 hrs Amount of travel place 1 place places places > 4 places11.67

Factor affecting tourism Factors Average Value Amount of idea HighestHighMiddleLessLeast 1.Confortable travel to tourism place (9.7) 34 (54.8) 19 (30.6) 1 (1.6) 0 (0) 2. Service of staff3.227 (6.5) 37 (19.4) 12 (59.7) 4 (11.3) 0 (0) 3. Environment to travel (17.7) 18 (29.0) 28 (45.2) 3 (4.8) 0 (0) 4. Introduction travel plan from advertising (8.1) 10 (16.1) 30 (48.4) 15 (24.2) 0 (0) 5. Tourism demand in any places in Nakornprathom (3.67) 24 (38.7) 23 (37.1) 2 (3.2) 1 (1.6) 6. Enough tourism route3.425 (8.1) 20 (32.3) 30 (48.4) 5 (8.1) 0 (0) 7. Tourism channel development demand (16.1) 35 (56.5) 13 (21.0) 2 (3.2) 0 (0) 8. Other tourism models such as train, tramp, boat (17.7) 33 (53.2) 9 (14.5) 7 (11.3) 0 (0) 9. Increased shopping channel (11.3) 26 (41.9) 23 (37.1) 4 (6.5) 0 (0) 10. Increased souvenir channel (9.7) 26 (41.9) 26 (41.9) 2 (3.2) 0 (0) 11. Increased tourist transportation service to other places (25.8) 25 (40.3) 18 (29.0) 1 (1.6) 0 (0)

Summary Most tourists wanted to tourism route development to increase transportation tourist service from one to another places. It was current no service at the same time tourist still wanted the public relation about tourism attraction place and the route to go that places to convenience both of tourist from mass transportation and personal car because some person had not know the route and attraction place. Beside tourist wanted the new transportation for instead electric train, tourism service car, tram too. The survey result found it increased those services as a result tourist had more expenditures, it made more income for service provider in community