Sustainable tourism development ? ECOTOUR ITALY

LN Introductie DT mei 2011 Never before human behaviour had such an influence on distant areas and communities as in our present society. With our way of life, our influence on the futute becomes bigger and bigger.

Sustainable development = development which takes into account: - the needs of the current generation; - without compromising the ability of future generations to meet their own needs. (Brundtland Report ‘92) ECOTOUR ITALY

4 Community- based tourism Fair-trade tourism Conscientious tourism Eco-tourism Reality tourism Geo-tourism Pro-poor tourism Volunteer tourism Responsible Tourism What is… ECOTOUR ITALY

All forms of tourism should be sustainable ! BUSINESS TOURISM  SUSTAINABLE BEACH TOURISM  SUSTAINABLE CULTURAL TOURISM  ECO  SUSTAINABLE RURAL TOURISM  ECO  SUSTAINABLE NATURE TOURISM  ECO  SUSTAINABLE ECOTOUR ITALY

6 What characterizes sustainable Tourism All kinds of tourism 1. Uses the ecological resources in an optimal way 2. Respects the socio-cultural authenticity of the local people 3. Provides socio-economical benefits for all the stakeholders ECOTOUR ITALY

It is a continuous process and requires 1 Informed participation of all stakeholders 2 Strong political leadership 3 High level of tourist satisfaction Characteristics of a sustainable tourism development ECOTOUR ITALY

People ProfitPlanet Search for a continuous balance between the 3 P’s ECOTOUR ITALY

People ProfitPlanet 3P’s + 1P Pleasure ECOTOUR ITALY

Definition: sustainable development of tourism sustainable development of tourism in a country, a region or a destination is trying to reach a balance in the relationship between the economical, ecological and socio-cultural aspects. It is a proces of participation that leads to a quality improvement for all participants (stakeholders), now and in the future. ECOTOUR ITALY

SUSTAINABLE TOURISM = MAKING CHOICES ECOTOUR ITALY

LN Introductie DT mei 2011 Why sustainability of tourism? Transition to a sustainable society Transition to sustainable tourism

Tourism and recreation are situated on a attractive destination, but exactly this destination loses its appeal and attractiveness due to the exponential growth of tourism. Too many people in the same place at the same time, the same product. Why sustainability of tourism? ECOTOUR ITALY

In other words: Tourism which brings sustainable long- term economic, social and ecological benefits to as many stakeholders at local, national, regional and global levels, and with respect for different views and interests ECOTOUR ITALY

Who is responsible? Everyone and no one??? Sustainable innovation means something different for each stakeholder For each target can be set up practical actions ECOTOUR ITALY

Different players local community private sector government touristsLobbiesstakeholders Volunteers/NGO'sMedia academic world

Resume  The sustainability of tourism is a response to problems  It is a very important trend  A sustainable product is: - economically viable - Social and cultural responsibility - environmentally friendly - of high quality and innovative ECOTOUR ITALY

Resume  Each party is responsible  Practical actions can be set to any stakeholder  The actions must fit within the limits of what is economically and technically feasible ECOTOUR ITALY

People ProfitPlanet 3P’s + 1P Pleasure ECOTOUR ITALY