Internet Marketing & Electronic Commerce Stephen Parsons Willard Horne Co-Facilitators

eBusiness, eMarketing, eCommerce… eGads! Electronic Commerce is more than simply buying and selling over websites. It also means using the internet as a core part of business strategy and processes  Butch Postma

eBusiness, eMarketing, eCommerce… eGads! e-commerce  (Electronic COMMERCE) Doing business online, typically via the Web. E-commerce may also refer to electronic data interchange (EDI), in which one company's computer queries and transmits purchase orders to another company's computer.

eBusiness, eMarketing, eCommerce… eGads! e-business  (Electr-BUSINESS) Doing business online. The term is often used synonymously with e- commerce, but e-business is more of an umbrella term for having a presence on the Web.

eBusiness, eMarketing, eCommerce… eGads! B2B e-commerce  (Business to Business Electronic Commerce) Refers to one business selling to another business via the Web.

eCommerce Models bricks and mortar  A store (shop, supermarket, department store, etc.) in the real world. clicks and mortar  Businesses that offer online services via the Web as well as the traditional retail outlets (offline). dot-com company  An organization that offers its services or products exclusively on the Internet.

Internet Marketing & Electronic Commerce IMEC - one step in the building of Holland College’s e-Team The E-Team Suite...  Internet Marketing & Electronic Commerce Program  Student Connection Program  Internet Short Course Program  E-Business Seminars & Workshops

Internet Marketing & Electronic Commerce Broad Goals  Gain Knowledge about e-marketing  Develop strategies and marketing plan  Implement electronic business solutions

Internet Marketing & Electronic Commerce Subject/Skill Areas  Internet Technologies  Online Behaviour  Online business environment  Product and Service Development  Electronic Commerce  Integrated Marketing Plans

Internet Marketing & Electronic Commerce Modules  Marketing 101 Revisited  Internet Marketing Plans and Strategies  Participatory Marketing  Internet Research and Access Platforms  Introduction to Internet Commerce  Product Development

Internet Marketing & Electronic Commerce Modules  Website Development  Marketing Communications and Customer Support  Customer e-Commerce  Business to Business e-Commerce  Marketing Management  Global Market Reach

Internet Marketing & Electronic Commerce The Rewards  Certificate: Internet Marketing and Electronic Commerce Strategist  Individual Storefront  Contribution to Team Website and Collaborative Effort  Networking Opportunities  Access to Resources

Internet Marketing & Electronic Commerce Target Audience  New & Existing SMEs  Marketing & Strategic Management  Traditional Business Students  Internet Service Provider staff  Website/ Solutions Developers  Consultants & Teachers  Government Reference and Staff

Internet Marketing & Electronic Commerce Admission requirements  Grade 12 or equivalent  Basic Computer Literacy  Familiarity with Internet  Familiarity with Marketing Concepts  Resume & Letter of Intent

Internet Marketing & Electronic Commerce Limited Availability Course Starts May, 2000 Apply Today !

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