Behavior Modification - Is it possible to modify student behavior with motorcycle training? Safety Training

Cape Fox Professional Services™ is a subsidiary of Cape Fox Corporation, an Alaskan Native Village Corporation which incorporated under the terms of the Alaska Native Claims Settlement Act on November On May 2003 Cape Fox Professional Services was founded to provide advanced technology solutions to Federal clients. In March 2006 Cape Fox Professional Services was certified for participation in the SBA 8(a) Program as an ANC 8(a). The company graduated from the 8(a) Program in January We Are Cape Fox Professional Services Today, Cape Fox Professional Services is continually expanding our capabilities to provide value-driven advanced technology business solutions and training programs that support our clients in the federal, public, and private markets. 2

Services Training & Skill Development Solutions Training Operations & Support Services Cape Fox Professional Services provides worldwide, comprehensive vehicle and motorcycle safety training solutions that integrate advanced technology into its instructional programs. Using proven course materials and certified instructors, all courses are organized in a systematic, building block approach that begin with foundational topics and progress into higher-level concepts. COMPETENCIES Motorcycle Training Vehicle Training Recreational Vehicle Safety Programs Behavioral Modification Programs Hands-On and Classroom Training Simulation Training Aviation Systems Training Occupational Safety Training Health and Safety Training (OHSA) Risk Management and Mitigation Human Resources Integration Full Curriculum with Multimedia Products Development Ethics and Compliance Training 3

What is our ultimate goal in all of our training classes? Modify or change risk-taking behavior in at-risk riders and drivers. Reduce or end fatalities and injuries among motorcyclists. End all fatalities and injuries caused by rider/driver error. 4

Are all our students risk-takers? Do we need to change the behavior of all the students we teach? Techniques to work with risk-takers and non-risk-takers. Social Norming applied to Traffic and Motorcycle Safety. 5

Proven Methods to Modify Behavior from Traffic Safety Literature: Create an emotional environment in which a student can visualize how they would feel if they killed or maimed someone else. Visualize how your loved ones would feel if you were killed. Have students make a public commitment – what famous person has recently been connected to a public commitment opportunity? Successful countermeasures are connected to emotion, rather than knowledge. 6

The Connection: All of the behavior modification techniques mentioned on the preceding slide are possible only if the trainer has established a “connection” with the students. How to “connect’ with your students. Learner-Centered/Student-Centered Training – What is it? How do I do it? Instructor Investment – “You care about me.” 7

Is it possible to change behavior? What behavior has been drastically changed in the United States in our life time? How was it changed? How does that relate to Traffic and Motorcycle Safety and what we’ve just learned? 8

Who uses Behavior Modification the most in our society? Advertisers! What can we learn from them? “Got Milk” Advertisement; Old Spice Commercial “My City” – A Mayor’s reason for focusing on safety in his city. How do we “sell” safety and change risky behavior on the highways? 9

Safety Concepts and Motor Skills Principles: Risk Homeostasis Proprioceptive Skills and Proprioceptive Feedback Self Analysis 10

Culture of Safety - How would you describe the Culture of Safety in the United States related to Traffic and Motorcycle Safety? Examples and statistical examples. Suggestions on how to improve the Culture of Safety – Alternatives to “Safety.” 11

Is Zero Tolerance for Fatalities Possible? Is it possible to end all fatalities and injuries caused by driver and rider errors? Creative methods trainers have used to modify behavior in their classes. Additional behavior modification methods. 12

Roberta (Bobbie) Carlson Director, Safety and Training Cape Fox Professional Services 7050 Infantry Ridge Road Manassas, VA Phone Cell – Contact Information: 13

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