9 MARKETING STRATEGY O.C. FERRELL • MICHAEL D. HARTLINE

Slides:

Advertisements

Similar presentations

Designing and Managing

Advertisements

Retailing and Wholesaling

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

KEY TERMS UNIT 4 (DISTRIBUTION) Marketing. GETTING PRODUCTS TO THE CUSTOMERS; HELPING CUSTOMERS FIND AND GET PRODUCTS. Distribution (Place) #1 SHOWNEXT.

Distribution Concepts. Marketing Channels Marketing Channel: A set of interdependent organizations that ease the transfer of ownership as products move.

Customers Needs and other Segmenting Dimensions Company Mission, Objectives, & Resources Competitors Current & Prospective S. W. O. T. External Market.

Chapter 15 THE FUTURE OF BUSINESS Gitman & McDaniel 5 th Edition THE FUTURE OF BUSINESS Gitman & McDaniel 5 th Edition Chapter Distributing Products in.

16 Managing Retailing, Wholesaling, and Logistics

Principles of Marketing

Chapter 17 Designing and Managing Value Networks and Marketing Channels by PowerPoint by Milton M. Pressley University of New Orleans.

Learning Goals Understand the roles of retailers and wholesalers in the marketing channel. Know the major types of retailers and marketing decisions they.

Walmart's Supply Chain Management

Channel Management. Sec – Distribution Planning The key considerations in distribution planning When to use multiple channels of distribution How.

9 MARKETING STRATEGY O.C. FERRELL • MICHAEL D. HARTLINE

Distributing Products in a Timely and Efficient Manner Chapter 15.

Managing Retailing, Wholesaling, and Logistics

UNIT F MANAGEMENT OF DISTRIBUTION, PROMOTION, AND SELLING

O. C. Ferrell Michael D. Hartline marketing strategy Distribution and Supply Chain Management 9 9 C H A P T E R.

Placement strategies. Placement A channel of distribution comprises a set of institutions which perform all of the activities Utilised to move a product.

Retailing and Wholesaling

Distribution Strategies Retailing and Wholesaling

Wholesaling, Retailing, and Physical Distribution

Channels of Distribution

Marketing: Real People, Real Decisions Channel Management, Wholesaling, and Physical Distribution Chapter 14 Lecture Slides Solomon, Stuart, Carson, &

© 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin Marketing Management, 8e Chapter Ten Distribution Strategy Key Words /

การจัดการช่องทางการจัดจำหน่าย Distribution Channel Management

Major Points of Ch Key Terms and Definitions 2. Why Marketing Channels and Intermediaries?** 3. Marketing Channels and other Marketing Concepts 4.

Copyright © 2007 Pearson Education Canada 11-1 Chapter Eleven Marketing Channels and Supply Chain Management with Duane Weaver.

Chapter 2 The Channel Participants.

McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Marketing Intermediaries, Direct Marketing, Indirect Channels, Intensive Distribution,

Chapter 14 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole.

Distribution Concepts Chapter Value Networks & Marketing Channels Value network: partnerships that a firm creates to source, augment and deliver.

©2003 Prentice Hall, Inc.To accompany A Framework for Marketing Management, 2 nd Edition Slide 0 in Chapter 15 Chapter 15 Managing Retailing, Wholesaling,

Introduction Berman Chapter 1 Version 3.0

Distribution Where do products come from?. Channels of Distribution The path from manufacturer to the final user Business – industrial user Person - consumer.

15-1 Ch 15 - Place: The Final Frontier  Supply chain: –All of the activities necessary to turn raw materials into a good or service and put it in the.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 11: Place and Development of Channel.

Chapter 21 Channels of Distribution. Distribution 21.1 After finishing this section you will know: After finishing this section you will know: The concept.

Channels of Distribution From the Manufacturer to the Customer.

Channels of Distribution Chapter 21. Ch 21 Sec Distribution The concept of a channel of distribution Who channel members are The different non-store.

Principles of Marketing

Chapter 13 Marketing Channels

MGT-519 STRATEGIC MARKETING AAMER SIDDIQI 1. LECTURE 22 2.

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Chapter 12 Marketing Channels and Supply Chain Management.

MARKETING MANAGEMENT 12 th edition KotlerKeller 16 Managing Retailing, Wholesaling, and Logistics.

Chapter 13: Marketing Channels 1 Copyright Cengage Learning 2013 All Rights Reserved.

Principles of Marketing

Aspects of the placement decision

Product & Distribution Strategies Chapter 12 Sections 12.4 – 12.7.

Chapter 8 Distribution & Supply Chain Management.

11-1 © 2006 by Nelson, a division of Thomson Canada Limited 2/20/2016 Slides developed by: Peter Yannopoulos Chapter 11 Distribution and Supply Chain Strategy.

Business in Action 6e Bovée/Thill Distribution and Marketing Logistics Chapter 15.

DISTRIBUTION MANAGEMENT. Marketing Channels Need for Marketing Channels Marketing channels have marketing intermediaries such as retailers, wholesalers,

2 2 distribution Components to distribution physically distributing goods through those channels selecting, developing, and managing distribution channels.

Managing Retailing, Whole Saling and Market Logistic

Unit 7 Distribution Chapter 21 Channels of Distribution Chapter 22 Physical Distribution Chapter 23 Purchasing Chapter 24 Stock Handling and Inventory.

Framework for Marketing Management International Edition 14 Managing Retailing, Wholesaling, and Logistics 1.

Marketing Channels & Supply Chain Management Retailing & Wholesaling 11 Principles of Marketing.

CHAPTER 15 Creating Value Through Supply Chain Management: Channels of Distribution, Logistics, & Wholesaling M A R K E T I N G Real People, Real Choices.

Supply Chain Management Chapter Definition of Supply Chain Management Supply Chain Management refers to the effort to coordinate suppliers, manufacturers,

PRODUCT STRATEGY Product Bundle of physical, service, and symbolic attributes designed to satisfy buyers’ wants. Classifying Goods and Services Classifying.

Distribution and Supply Chain Management

©2013 Cengage Learning. All Rights Reserved

Distribution Strategy

Unit 7 Distribution Chapter 21 Channels of Distribution

Making and Delivering Value

16 Managing Retailing, Wholesaling, and Logistics

Chapter 2 The Channel Participants.

Presentation transcript:

9 MARKETING STRATEGY O.C. FERRELL • MICHAEL D. HARTLINE Distribution and Supply Chain Management

Distribution and Supply Chain Concepts Marketing Channels “An organized system of marketing institutions through which products, resources, information, funds, and/or product ownership flow from the point of production to the final user.” Physical Distribution “Coordinating the flow of information and products among members of the channel to ensure that products are available in the right places, in the right quantities, at the right times, and in a cost-efficient manner.”

Graphical Depiction of a Supply Chain Exhibit 9.1

Marketing Channel Functions Channel Function Specializations Sorting Breaking Bulk Maintaining Inventories Maintaining Convenient Locations Providing Services Channel Effectiveness and Efficiency Distribution Decision Criteria (1) Is the channel effective? (2) Is the channel efficient?

Strategic Issues in Distribution and Supply Chain Management Marketing Channel Structure Exclusive Distribution Selective Distribution Intensive Distribution Channel Integration (three key factors) Connectivity Community Collaboration Creating and Enhancing Value in the Supply Chain

Maximizing Profit Margin Performance Exhibit 9.2

Conflict and Collaboration in the Supply Chain (1 of 2) The Basis of Conflict in the Supply Chain Five basic sources of power: Legitimate Power Reward Power Coercive Power Information Power Referent Power

Factors in Successful Supply Chain Collaboration Exhibit 9.3

Conflict and Collaboration in the Supply Chain (2 of 2) Collaborative Supply Chains Category management must be: Customer driven Strategically driven Multifunctional Financially based Systems dependent Focused on immediate consumer response

Major Components of Category Management Exhibit 9.4

Trends in Marketing Channels (1 of 2) Advancing Technology Growth of Internet and e-commerce Radio frequency identification (RFID) Shifting Power in the Channel Discount mass merchandise retailers Wal-Mart, Kmart, and Target Category focused retailers (category killers) Toys “R” Us, Lowe’s, Office Depot, AutoZone, and Best Buy Outsourcing Channel Functions Outsourcing is growing rapidly

The Trend in Outsourcing Exhibit 9.5

Trends in Marketing Channels (2 of 2) The Growth of Direct Distribution and Nonstore Retailing Examples of Nonstore Channels Catalog and Direct Marketing Direct Selling E-Commerce Home Shopping Networks Vending Direct Response Advertising The Growth of Dual Distribution

Legal and Ethical Issues in the Supply Chain Dual Distribution Exclusive Channel Arrangements Tying Arrangements Counterfeit Products