Surfing the Waves of Change : Trends Impacting Fundraising, Communications & Alumni Plenary 2 Annimac ADAPE Australasia National Conference Charting New Waters 3 October 2004 Speaker

Rate of Change Rate of Change every 15 seconds = new web siteevery 15 seconds = new web site every 15 minutes = new technologyevery 15 minutes = new technology every 15 days = new product / service Amount of change in one day, Grandmother had in one year. Younger we are - faster our world moves.

More Change = More Options  Living longer  More generations alive  Living elsewhere  Living with leisure  Changing household structures  Rising divorce rate  Smaller households  Changing ethnic mix - Eurasian

More Change = More Options :  New tribalism  Living differently  Home leasing on the rise  Fast rising Incomes & wealth  Outsourcing tasks & chores  Spending differently  Living with I C & T  Rise of virtual shopping  Increasing knowledge

More Change = More Options  Increasing financial literacy  Electronic “guardian angels”  New entertainment & sports  Working differently  New industries & occupations  Changing spirituality  Outlawing discrimination  Changing politics - ideologies  Ecological community sensitivity. Ruthven,Ibis 2003

Australia’s Age Distribution, Source: ABS

Living Longer and Living With Leisure (Ruthven,Ibis 2003) Year born Leisure Time Paid Work Unpaid Work Education Travel to Work Sleep 46% 44% 43% 32% 29% 27% 23% 38 years 50 years 74 years 120 ? years

21 st Century : Three Key Drivers of change  Consumer driven economy  Knowledge driven values shift  Global trade power shift to Australasia Three Key Words Three Key Words  Passion  Responsibility  Dignity

Driving all Drivers of Change Driving all Drivers of Change Technology : in % of job types do not exist now because 80 % of technology is not invented yet

Generations Generations Baby Boomers b 1945 – 60 age fewer females than males Generation X 1960 – largest number in population DotComs 1975 – – 30 first wired gen Ferals 1990 – smallest number - ½ of GenX

Baby Boomers The New Aged confident enjoying spoils of life high quality. No wish to change status. Life is easy. Generation X Uncertain what to do with selves or ageing parents. Frustrated. Can’t advance. No clear new options. Copy Boomers or look to DotCom values. DotComs Busy connecting globally. Concern for planet & self. Assume will create innovative solutions. Don’t need or care about BBs or GXs. Ferals No boundaries, no limits in time, space or distance. Truly global. Virtual. Are creating own world.

Generational Trend Profiles Generational Trend Profiles Baby Boomers   Downsizing their lives   Empty nesters Married or divorced   Retired or pt workers   Sense of community Set relationships   Material status Identity from job   Security conscious Health conscious   Seek new safe experiences  Defer to authority  Love and hate change

 Mobile Single Childless Net Dating  Multi careers SOHO  No Fixed Address Renters  I.D. Ephemeral Global Wired  Materialism assumed Varied lifestyles  Short term planners  Personal journey Me Generation  Risk takers Fast decisions  No commitment Environmental values  Defer to heroes  Expect & accept change  Mobile Single Childless Net Dating  Multi careers SOHO  No Fixed Address Renters  I.D. Ephemeral Global Wired  Materialism assumed Varied lifestyles  Short term planners  Personal journey Me Generation  Risk takers Fast decisions  No commitment Environmental values  Defer to heroes  Expect & accept change Generational Trend Profiles Generation Xers

Generational Trend Profiles Generational Trend Profiles DotComs  Own path No careers Temporary pairing  Group socialising Parental home  Global I.D. Net relationships  Non consumers I.D. from activity  Planetary group mission  Immediacy Wired  Multi channeled Multi actions  Temporary deference per usefulness  Need & welcome change

Generational Trend Profiles Ferals Generational Trend Profiles Ferals  No patterns Wired into global village  Momentary relationships  Global limitless relationships  Global I.D. & commitment  I.D. from Global values Non consumers  Planetary mission Future jobs unimportant  Unlimited channels  Telepathic communication  No deference Respect as momentary need  Live change Ignore barriers  No patterns Wired into global village  Momentary relationships  Global limitless relationships  Global I.D. & commitment  I.D. from Global values Non consumers  Planetary mission Future jobs unimportant  Unlimited channels  Telepathic communication  No deference Respect as momentary need  Live change Ignore barriers

SUMMARY Surfing the Waves of Change   Increasing rate of change   Technology drives all change   Younger exponentially faster   Huge generational differences   As global world shrinks :   gain more knowledge   more options   greater passion   responsibility with dignity.

Thank you