PROFESSIONAL COMMUNICATION STANDARDS FOR INTERNATIONAL UNIVERSITY STUDENTS Best Practices in Professional Communication

ACQUIRE & DEMONSTRATE SPECIFIC COMMUNICATION SKILLS GOAL # 1

The first goal of this course is for all students to acquire the communication skills that are necessary to succeed in professional and in academic environments.

GOAL # 1 To achieve this goal, all students are required to demonstrate proficiency in written and oral communication skills in class.

ONE MORE TIME The first goal of this course is for all students to acquire the communication skills that are necessary to succeed in professional and in academic environments. To achieve this goal, all students are required to demonstrate proficiency in written and oral communication skills in class.

WHAT YOU WILL LEARN FROM THIS COURSE The 20 Skill Areas

1.How to c cc communicate in a professional manner 2.How to transfer e ee emotional messages calmly 3.How to c cc convey negative messages effectively

4.How to m mm make a request professionally 5.How to c cc complain effectively 6.How to create a professional e ee electronic address

7.How to write a professional 8.How to n nn name file attachments effectively 9.How to create an effective subject line in an

10.How to write a professional r rr report 11.How to write an effective project proposal 12.How to write a university- level r rr research paper

13.How to create an effective slideshow 14.How to s ss speak professionally 15.How to conduct a m mm meeting 16.How to write a j jj job- specific resume / CV

17.How to write an effective application letter 18.What to do b bb before and after a job interview 19.How to use professional vocabulary 20.How to t tt type documents professionally

INTEGRATE COMMUNICATION SKILLS ACCORDING TO INTERNATIONAL STANDARDS Goal #2

GOAL # 2 integration The first goal of this course is to assist students in the full integration of their professional communication skill set.

GOAL # 2 demonstrate communication standards To achieve this goal, all students are required to demonstrate specific communication standards.

ONE MORE TIME The first goal of this course is to assist students in the full integration of their professional communication skill set. To achieve this goal, all students are required to demonstrate specific communication standards.

KNOWLEDGE OF THE KEY COMPONENTS OF PROFESSIONAL COMMUNICATION Goal #3

GOAL # 3 Students who have completed the requisite communication courses will d dd demonstrate competency in the key components of professional communication, including:

AAudience analysis CCCCommunicator credibility MMessage coherence DDDDesign, delivery, and style flexibility

ONE MORE TIME Students who have completed the requisite communication courses will demonstrate competency in the key components of professional communication, including:  Audience analysis  Communicator credibility  Message coherence  Design, delivery, and style flexibility

DEMONSTRATE THE PRINCIPLES OF EFFECTIVE WRITING AND SPEAKING Goal #4

GOAL # 4 To further refine their communication skills, AiU scholars should d dd demonstrate the principles of effective writing and speaking:

PProfessional Writing PPPPresentation Skills BBusiness Communication Standards

ONE MORE TIME To further refine their communication skills, AiU scholars should demonstrate the principles of effective writing and speaking:  Professional Writing  Presentation Skills  Business Communication Standards

1. Professional Writing AiU Scholars should be able to establish and maintain professionalism in all written work, including , memos, letters, and reports.

Professional Writing AiU Scholars should demonstrate the ability to prepare w ww well-crafted, coherent messages that are:

aaudience-focused pppprovide relevant and sufficient information ddemonstrate a high level of readability, and hhhhave minimal errors

ONE MORE TIME AiU Scholars should be able to establish and maintain professionalism in all written work, including , memos, letters, and reports. AiU Scholars should demonstrate the ability to prepare well-crafted, coherent messages that are:  audience-focused  provide relevant and sufficient information  demonstrate a high level of readability, and  have minimal errors

2. Presentation Skills Scholars should be able to deliver engaging, effective, audience-based, interactive presentations…

Presentation Skills … including handling digressions, q qq quick thinking on their feet, and designing presentations as dictated by audience need.

ONE MORE TIME Scholars should be able to deliver engaging, effective, audience-based, interactive presentations, including handling digressions, thinking on their feet, and engaging in “guided” presentation (presentation dictated by audience need.)

Presentation Skills Scholars should demonstrate the ability to prepare polished presentations (presenting w ww without notes) …

… that provide an a aa audience-focused message …

… and showcase a v vv visual strategy that enhances comprehension and message impact.

ONE MORE TIME Scholars should demonstrate the ability to prepare polished presentations (presenting without notes) that provide an audience-focused message, showcase visual strategy that enhances comprehension and message impact.

THE COMMUNICATION STANDARDS RUBRIC Assessment Rubric

Communication Standards Rubric A uniform s ss standard for grading and determining where students stand in their knowledge and overall grasp of effective professional communication

Key Components 1. Strategy & Critical Thinking 2. L ogic & Reasoning 3. Structure Coherence 4. I nformation Design 5. Error / Interference

1. Strategy & Critical Thinking 1. Audience Awareness 2. C lear Purpose 3. Ability to frame and identify a clear problem or position 4. A rticulated strategic approach

2. Logic & Reasoning 1. Logical units of discourse 2. C lear claims 3. Support / evidence indicating research, data, statistics, primary / secondary sources 4. C lear and proven data sets

3. Structure Coherence 1. Coherent “whole” 2. I nternal logic and Section development 3. Idea / section unity and integrity 4. C oherent intro / summary and Transitions

4. Information Design 1. F ormatting appropriate for communication task 2. Headings and sub-headings used properly 3. V isual design (use of white space, illustrations, font size & color) 4. Readability & accessibility of information

5. Error / Interference Skills 1. S olving Disruptive errors 2. Solving Credibility errors 3. S olving Format errors 4. Solving Delivery errors

THE COMMUNICATION STANDARDS RUBRIC One More Time...

Communication Standards Rubric CRITERIAMEASURABLE INDI CATORS STRATEGY & CRITICAL THINKING Audience Awareness Clear Purpose Ability to frame and identify a clear problem or position Articulated strategic approach LOGIC & REASONING Logical units of discourse Clear claims Support / evidence indicating research, data, statistics, primary / secondary sources Clear and proven data sets STRUCTURE COHERENCE Coherent “whole” Internal logic & Section development Idea / section unity & integrity Coherent intro / summary & Transitions INFORMATION DESIGN Formatting appropriate for communication task Headings and sub-headings used properly Visual design (use of white space, illustrations, font size and color) Readability & accessibility of information ERROR / INTERFERENCE skills Solving disruptive errors Solving credibility errors Solving format errors Solving delivery errors A uniform standard for grading and determining where students stand in their knowledge and overall grasp of effective professional communication Adapted from Eller College, Arizona

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