June 4, 2004 Telecities Ronneby Kenniswijk Learning experiences from a broadband experiment Robert Elbrink City of Eindhoven

June 4, 2004 Telecities Ronneby Topics What is Kenniswijk Broadband in Kenniswijk Learning experiences

June 4, 2004 Telecities Ronneby Kenniswijk A National initiative, with a Regional implementation, aiming for an International status Eindhoven Region has won the national competition to host the Kenniswijk- experiment Project duration: /6 Kenniswijk Experience the Future

June 4, 2004 Telecities Ronneby Main objectives Large scale stimulation ICT-innovations Both: Services and Broadband infrastructures Building knowledge and experience Measure effects on consumers Mission of Kenniswijk “Create the future consumer market”

June 4, 2004 Telecities Ronneby Smart users New infrastructures Innovative services Kenniswijk Triangle Strategy Measure: Stimulating consumer demand Measures: Courses, Public access Supporting measures: Visitor Centre, Portal, Broadband demonstration centre Measure: Funding innovative projects

June 4, 2004 Telecities Ronneby The Netherlands

June 4, 2004 Telecities Ronneby The Eindhoven Region

June 4, 2004 Telecities Ronneby The Kenniswijk Area inhabitants Cross section of Dutch population

June 4, 2004 Telecities Ronneby Public Private Partnership Market parties are leading, but Initial funding by national en local governments (I.e. the cities of Eindhoven en Helmond and SRE)

June 4, 2004 Telecities Ronneby Broadband results now Fiber to the Home: -800 homes passed with commercial offering (14% connected) / Internet 10 Mbps / EUR84 (EUR59) -400 homes passed with non-commercial offering (30% connected) / Internet 30 Mbps / EUR homes passed / local government pilot Wireless -UMTS-pilot area for Vodafone -WiFi-hotspots are being roll-out with a commercial party

June 4, 2004 Telecities Ronneby Home Environment Providers Videocontent Providers VisionAIR Service Platform Telephony Providers Internet Service Providers Conversion to VisionAIR protocols xDSL/ FttH Modem/ O/E Analogue, DVB, Mpeg2, WMP, Mpeg4, etc FttH Mpeg2 xDSL Mpeg4 VoIP POTS, ISDN, VoIP, etc Heating, electricity, security etc Multiple providers IP

June 4, 2004 Telecities Ronneby Observations during the first years FttH lagged with respect to prognoses, due to -Economic situation (burst of the “bubble”) -Rapid uptake of ADSL / Cable -No sense of urgency with telco’s and cable companies -No viable commercial (unbundled) business case: Too much risk Too litte return of investment Slower than expected development of services -Less than expected broadband connections -Product- and service development takes time

June 4, 2004 Telecities Ronneby Changing role of local government w.r.t. FttH Broadband infrastructure -From passive to active role -Eindhoven has developed and communicated a clear vision -Demand bundling to stimulate market movement -Building new partnerships Broadband services -More emphasis on “public” revenues, next to commercial revenues (healthcare, safety, education, traffic, etc.) -Launching customer

June 4, 2004 Telecities Ronneby Questions?