Using BizTalk Server 2004 to Extend EPM Workflow Capabilities Michael Woods Sr. Technical Products Manager Business Process and Integration Division

Market Trends: Integration Complexity is increasing faster than value Implementation costs are continuing to increase Renewed focus on extracting value from existing investments Interoperability with legacy systems is a top- tier concern Single-category projects are expanding Integration  enterprise portal, commerce, etc Enterprise portal, commerce, etc.  integration Business Process Management (BPM) will be the focus of investments for the next several years

Process Islands Process Islands Connected Processes Connected Processes Manual Smart Processes Smart Processes

BizTalk Server 2004 The Smart Connected Enterprise EAI Information Worker ERPCRM Database B2B Customer Supplier Shipping Financial Business Process Management

Unique users with unique needs Technology Infrastructure Standards Across Products Standards Across Products Use the tools they already know Define Business Process Define Business Process Define Business Rules Define Business Rules Access to real time data Access to real time data Information Workers Workers Tools for: Tools for: Deployment Deployment Management Management Monitoring Monitoring IT Professionals Single Integrated Development Environment Single Integrated Development Environment Work collaboratively with Information workers Work collaboratively with Information workers Developers

Project Server 2003 & BizTalk Server 2004 Time Sheet Scenario

One Developer Experience Leverage existing skills Harness the Microsoft ®.NET framework Build with standards

Simplifying the Interaction of Business Analysts and Developers Developer ties processes in with systems and other processes bidirectional Business analyst builds the specific business process collaborative

Business Rules/Policy Rules change more often than processes Business rules provide increased flexibility Rules are abstracted from process and user code Use business process rules for simple cases or complete inference engine for more complex scenarios Complements orchestration Rules engine is high throughput, low latency

Business Activity Monitoring Ask real-time questions How many units are waiting to be shipped right now? What is the total value of my finished goods inventory today? Ask aggregation questions How much does it cost to produce one unit today? What is the average throughput time for special orders right now? Capture business data and events Intercepts events from heterogeneous applications Complements existing SQL BI solutions

Maps KPIs to Orchestration Data Of Interest Identifies KPIs Business Activity Monitoring INFORMATIONWORKER Needs real-time visibility in a familiar user interface BUSINESS ANALYST Analyzes information & Defines what data and will be presented and how DEVELOPER Knows how to get the data ObservationModel BAM Infrastructure

BizTalk Server 2004 Business Activity Monitoring

Gartner Group EAI Magic Quadrant Challenger Leader Visionary Oracle IBM TIBCO SeeBeyond BEA WebMethods SAP Vitria Projects: % of Fortune 100 Adapters: 350 Completeness of Vision Ability to Execute

High-Volume Customers Customers with over 200,000 messages per day: Marks & Spencer—1,500 messages/second* Lotte Magnet—100 messages/second Itau—100 messages/second London Drug—52 messages/second Waste Management—35 messages/second CNF/Emery—20 messages/second Ford—10 messages/second High-volume B2B customers: Akzon Nobel—5,000 trading partners Lotte Management—1,500 trading partners Osram Sylvania—800 trading partners Marks & Spencer—500 trading partners ASUS—500 trading partners Kinpo Electronics—350 trading partners New York Times—140 trading partners * With no unplanned downtime in 24 months

SHELL Case Study

More timely customer communication 50% faster development 20% reduction in IT costs Reduced customer support costs Created single B2B portal in 10 months Development time slashed by half Extensive customer self-service capabilities Multiple websites targeted at same customers Expensive, redundant development and maintenance Opportunity to increase customer self-service Built a Unified B2B Portal to Cost-Effectively Reach More Customers Customer logo Product logos (not to exceed 2) “Using ShellSource.com, we have improved the customer setup process at proprietary terminals from three weeks to three days.” Jody Sweeton, E-Business Architect, Shell Oil Products US

Virgin Entertainment Case Study

Built an integrated transaction data system to provide real-time reporting and trend analysis to identify and prevent fraud “We anticipate that the new Loss Prevention solution using BizTalk Server 2004 will be able to detect at least 50 percent more fraud cases starting from the first month resulting in increased profits.” John Davis, Director of Loss Prevention for Virgin Entertainment Group 50 percent more fraud cases detected for added revenue recovery Improved detection of long-term trends means better prevention Data systems integrated with Microsoft BizTalk Server 2004 for easy, flexible data access Real-time reporting allows proactive loss prevention Real-time reporting allows proactive loss prevention Long data reporting lags made it hard to identify suspicious activity Poor system integration and lack of real time visibility made loss prevention difficult

Customer Quotes “We anticipate that the new Loss Prevention solution using BizTalk 2004 will be able to detect at least 50% more fraud cases starting from the first month resulting in increased profits for Virgin Entertainment. -- John Davis, Director Loss Prevention, Virgin Entertainment “BizTalk Server 2004 has enabled us to deliver a market leading service in a far shorter timeframe than would normally have been possible, providing market advantage and a strategic solution for our future integration requirements” -- Nigel Hopwood, IT Director, Bankhall We will now use common processes, which facilitate information sharing and communication between our designers, project coordinators, estimators, as well as manufacturing and assembly personnel, despite the fact that they use multiple applications” -- Jim Einstein, President of Alliance Division, Rock-Tenn PPG Industries

BizTalk Server 2004 Message Oriented Middleware Tools to Create, Edit, Transform and Process Asynchronous Messages Services for Reliable Messaging, Security, Transactions and much more Process Centric Development Model Tools to Create, Edit and Enlist Process Rules Inference Engine and Rules Composer State Management Services Web Services Built-in XML (XSD & XSLT), WSDL, SOAP are core BizTalk Server protocols Adapters for Advanced Web Services specifications as they mature

BizTalk Server Next Steps Web Sites: Product Availability Download Dev Edition Today from MSDN Universal Subscription Required Universal Subscription Required Download or Order Evaluation Edition at: Select and Open Licensing Kits available now

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