ExactTarget State of Indiana Partnership Overview November 21, 2006

Agenda  Intros  ExactTarget Overview  ExactTarget Benefits  Cost Savings  ExactTarget State Agency Options  Process to Getting Started

ExactTarget Overview  Founded in 2000  Sole Focus: Superior On-Demand Solutions  Headquartered in Indianapolis  200 Employees Solely Focused on Outbound Solutions  5,000+ Clients Utilizing ExactTarget Under Annual Contract  98% Deliverability (Tested by Pivotal Veracity)  Number 56 on the 2005 Inc. 500

Customers Across All Segments

ExactTarget Benefits  Ease of Use to Create Campaigns  Simple Subscriber Management  Detailed Tracking and Reporting  Deliverability Expertise and Technology

ExactTarget State Customer Examples

Cost Savings New State Customers Standard RateState Rate Software Package and Implementation Basic Marketer$3,500$1,500 Advanced Marketer$14,500$4,500 Messaging Fees 5.0 cents1.0 cents Consulting & Services Hours$150/hour$100/hour

Cost Savings Existing Agencies – More functionality to be better marketers Standard RateState Rate Software Package and Implementation Family & Social Services Administration$7,000$4,500 Indiana Arts Commission$2,550$2,000 Indiana Dept of Workplace Development$4,500$1,800 Indiana Economic Development Corporation $5,250$1,800 Public Employees Retirement Fund (PERF)$5,500 $1,800

ExactTarget Training and Support Training  Welcome Packet  Account Configuration & Activation  Unlimited Access to Web-Based Training Sessions  Online User Guides and Instructions  Unlimited Access to On Demand Tutorials  Access to API Guides and ExactTarget Developer Community (If access to API is purchased) Support  Unlimited Access to Best Practices Webinars and White Papers  Deliverability Report Card ™ Service  Telephone and Support  List Detective  Content Detective  ISP Whitelisting  Can-SPAM Compliance Checks  Abuse Desk Management

ExactTarget Feature Options Basic Marketer List Builders Data Collection Tool collect client information and opt-in requests from your website Forward-to-a-Friend (Viral Marketing) Libraries Document Library (Up to 100 MB Storage) Survey Library -Build & Imbed Custom Surveys Direct Marketing Tools Manage Subscriber Profiles & Create List Segmentation - Up to 1,000,000 Subscribers & 10 Profile Attributes

ExactTarget Feature Options Advanced Marketer List Builders Data Collection Tool collect client information and opt-in requests from your website Forward-to-a-Friend (Viral Marketing) Libraries Document Library (Up to 100 MB Storage) Survey Library -Build & Imbed Custom Surveys Direct Marketing Tools Manage Subscriber Profiles & Create List Segmentation - Up to 1,000,000 Subscribers & 10 Profile Attributes Dynamic Content Conversion Tracking - Track website conversions - Up to 1,000,000 Monthly s and 10 web pages tracked Send Throttling Integration Solutions Access to Data Integration Tools - Includes Data Integration Guide; does not include Content Management API Admin Tools BrandBuilder - Private Label the Services and Landing Pages Reply Mail Management - Automated management of replies - Up to 1,000,000 s / month Multiple Reply & From Fields -< 5 From & Reply Fields Deliverability Tools Private IP Address