Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer service and quality Target market is young males (20-35) who love sports and quality beer Debt investment will earn 20% return
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About Brewsters Established in 1989 by the Lanigan family in Regina, Saskatchewan. “Brew Pub” - small-scale brewery committed to brewing high quality handcrafted beer on premise within a licensed pub and restaurant. Canada’s largest 11 locations: Regina, Edmonton & Calgary Widest selection and highest production volume of all brew pubs in Canada New specialty Saskatoon Berry Ale in our Saskatoon location
Prime Objective … to provide a genuine alternative for beer lovers who want to sample different styles of beer from around the world while enjoying our extensive menu designed to compliment our handcrafted beers.
Operations Board of Directors: –4 shareholders Diverse backgrounds, strong financial skills –1 Member of Lanigan family Ensures consistency with Brewsters vision
BREWSTERS ORIGINAL JOE’S MAGUIRE’S SPECKLEBELLY’S SASKATOON, SASKATCHEWAN
Human Resources MPAcc grads and qualified CAs 4 shareholders = 4 managers Kristi – Kitchen Management –Trained chef Chelsea – Financial Management –Formerly lead accountant for Brewsters Nikki – Pub Management –Experienced pub manager with double major in Accounting and Marketing Rita – Brew Master –Secret recipe and signature product: Saskatoon Berry Ale
Marketing Target Market – Young males – Sports fanatics Product Strategy – Wide selection of draft beer & food – Saskatoon Berry Ale & Sampler Trays – Entertainment
Marketing Advertising & Promotion – Facebook – Radio – Brewsters website – Various sports promotions & daily specials.
Financial Sales estimates are key in generating returns Based on averages from Edmonton & Regina Industry average 40% Base case generates 13.5% ROE –Debt is secure; room for variances
Investment Total startup financing: $2,700,000 –SH: 4 x $250,0001,000,000 –Mortgage 1,000,000 –Debt 700,000 Pre-approved mortgage at 8% secured by land & building with value of $2,400,000 Debt investment: 20%, 5 years –Land, building, personal guarantees
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